nfc and the growth of connected consumer devices

NFC AND THE GROWTH OF CONNECTED CONSUMER DEVICES

Alexander Rensink

NFC Forum Vice Chairman, NXP Semiconductors

Smart Contactless World

2015.9.15 Advancing Near Field Communication Technology

WE’RE ON THE VERGE OF A WORLD SO CONNECTED…

Advancing Near Field Communication Technology2

CARS COMMUNICATE WITH EACH OTHER TO AVOID ACCIDENTS

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INTELLIGENT TRANSPORTATION SYSTEMS MINIMIZE TRAFFIC

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RESOURCES MAKE THEMSELVES AVAILABLE WHEREVER WE GO

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TASKS OF ALL KINDS CAN BE PERFORMED WITH JUST A TAP

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EVEN UNCONNECTED OBJECTS POSSESS INTELLIGENCE

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WHAT DOES THE CONNECTED CONSUMER REQUIRE?


CONNECTED CONSUMER REQUIREMENTS


Easy

Network

Access and

Data Sharing

User Control

with

Expressed

Intent

Data

Security at

Multiple

Levels

Ability to

Connect the

Unconnected

Only NFC Provides:

EASY NETWORK ACCESS AND DATA SHARING BETWEENDEVICES


● No lengthy handshaking

● No user data entry required

● No additional user interface required

● Fast, error-free data sharing

USER CONTROL WITH EXPRESSED INTENT


● Simple, intuitive means of user intent to

initiate action

● Sure and consistent

● User options to set and enforce preferred

degree of control

DATA SECURITY AT MULTIPLE LEVELS


● Built-in features that limit

opportunities for eavesdropping,

man-in-the-middle attacks

● Easy-to-deploy options for additional

protections to match each use case

● Tools to set and enforce security

preferences Secure Element

App-Level Security

User Settings

Digital Certificates

Range Limit

THE ABILITY TO CONNECT THE UNCONNECTED


● It‘s The Internet of Things, not The Internet

of Electronic Things

● Need a way to embed intelligence in

unpowered, unconnected objects and things

● Need a way to gather data from unpowered,

unconnected objects and things

BENEFITS OF THE CONNECTED WORLD

● Increased productivity

● Fewer steps

● Less data re-entry

● Greater, easier control

● Better coordination

● Data analytics

● Cost savings

Juniper Research: 38.5 billion connected devices by 2020

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NFC AND CONNECTED CONSUMER EXAMPLES

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● Temperature/humidity sensors in fine wine cases

● Provides data en route with a tap of an NFC-enabled device

● Tracks cold chain for quality

● Ensures provenance


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● Smart Lighting

● Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone

● Simplifies setup and control


●Luxury Goods and Collectibles

Embedded NFC tags in luxury goods

enable consumers to verify their

authenticity

NFC tags in collectible footballs used in

college games provide proof of

authenticity and the ball’s history



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● NFC adds fun and excitement

to everyday consumables

NFC tag in cereal box insert

Delivers fully customizable offers

NFC INDUSTRY UPDATE


NFC MARKET OPPORTUNITY


.

• 330+ models

worldwide

• 1 billion in market now

• Over 2 billion by end of

2016

THE NFC FORUM AND THE CONNECTED CONSUMER


NFC FORUM MISSION


● Develop standards-based NFC specifications

● Encourage the development of products based on NFC Forum specifications

● Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications

● Educate consumers and enterprises globally about NFC

Specifications &

Application Documents

Compliance Branding

SPONSOR MEMBERS

Advancing Near Field Communication Technology

PRINCIPAL MEMBERS

ASSOCIATE MEMBERS


IMPLEMENTER MEMBERS


NON-PROFIT MEMBERS

HOW THE NFC FORUM IS SUPPORTING THE CONNECTED CONSUMER

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Harmonize existing contactless standards

Enable new applications and services

22 Specifications published

Over 50,000 downloads

Technical Specifications

Advance NFC initiatives

Influence new technical specifications

Create new business alliances and opportunities

Contribute to the growth of NFC

Collaborate with over 165 companies worldwide

Special Interest Groups (SIGs)

Collaborate with industry stakeholders to determine

most pressing needs and promising directions

Ensure that new NFC solutions are future-safe

Work across Consumer Electronics, Health Care,

Payment, Retail and Transport business sectors

Membership

Establishes strong foundation for NFC

implementations

Fosters gold standard of confidence and credibility

25 authorized labs; 7 validated test tools, over 100

certified devices

Plugfests for testing interoperability and compliance

Compliance Program

http://nfc-forum.org/

THANK YOU!

Please join us at the NFC Forum:

http://nfc-forum.org/about-us/join-the-forum/


IMAGE CREDITS


Slide 3: NXP

Slide 4: NXP

Slide 5: Samsung

Slide 6: Opus One Winery; Egeetouch.com; Kraft Foods

Slide 7: LG; Restaurant Popolare; Coca-Cola Co.; Sony

Slide 10:Techhive

Slide 13: Signbox; Shenzhen Chuanxinjia RFID Tag Co., Ltd.; Samsung; Atuch.com

Slide 15:eProvenance

Slide 16:EnOcean

Slide 17:Big Game USA/PROVA Group;

Slide 18:NXP

BACKUP



HOW NFC SUPPORTS THE CONNECTED CONSUMER

An inexpensive means of

providing intelligence

NFC-enabled chips Easy network access

NFC Connection Handover

A means of easy user intent

Intuitive tap interface

A way to link physical objects

to the online world

NFC tags

CONNECTED CONSUMER DEVICES

●Wearable baby monitors

●Cars that send alerts for service needs

●Smart thermostats that automatically

adjust the temperature

●Ovens that preheat in time for your

arrival home

… and many more

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NFC CONNECTS CONSUMERS TO BLUETOOTH AND WIFI

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• Simple pairing of BT

using NFC Connection

Handover

• Wi-Fi CERTIFIED Wi-Fi

Protected Setup™

includes NFC for simple

setup of security-

protected Wi-Fi devices

and networks


• All of the world’s major mobile

operating system providers

• All of the leading NFC payment service

providers

• All of the major NFC chip vendors

• Billions of smartphone users

THE NFC FORUM REPRESENTS

LIAISON PARTNERS

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