nextopia power of personalization ecommerce infographic
TRANSCRIPT
Sourced From:
http://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdfhttp://v1.aberdeen.com/launch/report/perspective/8719-AI-ecommerce-retail-personalization.asp?lan=US
http://www.econtentmag.com/Articles/News/News-Feature/Personalizing-Personalization-Its-About-More-Than-Just-Knowing-Your-Users-Name-96731.html
http://www.brainsins.com/en/blog/online-shopping-personalization-statistics-and-trends-infographic/2484
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74% of merchants that already offer personalization benefit from increased sales
61% of merchants that already offerpersonalization benefit from increased profit
58% of merchants that already offerpersonalization benefit from increasedonline traffic
55% of merchants that already offerpersonalization benefit from increase in customer loyalty
Online shoppers that click on a personalized product recommendation spend on average
more than customers who don’t30%Did you know...
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59%
56%
53%
43%
of online shoppers believe it is easier to find interestingproducts on personalized eCommerce websites
of online shoppers are more likely to return to a site that shows product recommendations
of online shoppers believe that personalizedeCommerce websites provide a better service
of online shoppers are more likely to shop on a site that offers personalized recommendations
Perks of Personalization
Who’s Already Personalizing?
62% 48%
of surveyed retailers currently offer personalization
of surveyed retailers offerpersonalized offers/promotions based on previous purchases
online
39%
of surveyed retailersoffer product recommendations
based on previous purchases
One out of five surveyed retailers are planning to implement
personalization technology to their stores
Consumers are in Favor of Personalizing:
58%
of consumers are in favor of product recommendations based on previous
purchases
86%
of consumers said that personalization has had
some impact onpurchasing decision
25%
of consumers said itsignificantly influences
their purchase
One out of five people have never experienced any kind of personalized offers during online shopping
Two out of three people believe their onlineshopping experience should be more personalized
Consumer Demand
THE POWERof
PersonalizationPersonalization
How to Personalize
There are three core capabilities that allow retailers to personalize the eCommerce experience:
36% depends on the ability to respond to near real time execution across multiple channels
41% depends on the analysis of consumer site search data
38% depends on real-time reporting for product search conversion
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#1 Global Provider of eCommerce Site Search Navigation Solutions @nextopia