nextd reality check
DESCRIPTION
NextD Reality Check was created in 2003 and first presented to the leaders of Art Center College of Design in California. Since then the models within Reality Check have been widely reproduced in various publications, often to explain how design is changing.TRANSCRIPT
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextD REALITY CHECK
2003-2011
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Published by NextDesign Leadership Institute
6 West 18th Street, 9th Floor. New York, New York, 10011
Research by NextD Journal Visual SenseMaking by Humantific, UnderstandingLab
All Contents Copyright 2002-2011 NextD. All Rights Reserved.
Inquiries: [email protected]
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York. 3
NextD Reality Check was first presented in 2003
to senior leaders at Art Center College of Design
in California.
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York. 4
Since 2003 NextD Reality Check
has been shared at many conferences around the world. Diagrams within
have been widely reproduced to help explain the change underway.
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York. 5
Design (in the real world)
is changing!!!
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How big is the change?
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BIG!
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HUGE
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Challenges Grow More Complex
9
What skills & tools are needed to do this work?
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Timeframes are Compressed
What skills & tools are needed to do this work?
10
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How Designer’s Work is Changing!
Today
Yesterday
What skills & tools are needed to do this work?
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What does this mean?
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BIG Question!
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Who will lead design in the 21st Century?
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[ Hint: ]
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What’s the problem? What’s the opportunity?
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Other disciplines are learning new leadership skills
…designers are not!!!!!
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Design leadership?
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How might we equip designers with the skills to
lead design in the 21st Century?
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextD NextDesign Leadership Institute
20
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
The Architecture of HOW
21
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Increasing Design’s Relevance
22
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NextD Mindscape
A comparison
[10 attributes]
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Purpose
24
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Focus
25
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Culture Orientation
26
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Skills Focus
27
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Process
28
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Thinking Focus
29
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Communication
30
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Skill Focus
31
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Process Focus
32
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Outcomes Next D Focus
Traditional Design Focus
33
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The synchronization of methods and tools to the scale and complexity that
we now face as humans is a process that is underway around the world.
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Who will lead design in the 21st Century?
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready! Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready! Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextD DEFUZZ THE FUTURE!
www.nextd.org
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextDesign Leadership Institute NextD Academy NextD Journal were founded in 2002 by
Elizabeth Pastor & GK VanPatter
Inquiries: [email protected]
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