Next Generation

Immersive TelePresence

Cisco TelePresence Technology Group

May 2012

For Everyone, Everywhere Deliver the Power of In-Person

A Solution that Scales Putting People at the

Center of Collaboration

TelePresence Redefined

In-person collaboration

for strategic meetings

Business use case determines the immersive needs and product selection

Face-to-face interactivity for

better team execution

Enhanced personal presence

in the office, home or on the road

Bu

sin

ess C

ritical

Immersion

Strategic Decisions Team Operations Individuals Connected

Personal Multipurpose Immersive Video-enabled

web and voice

TelePresenceEx

tensions

Cisco TelePresence Immersion Curve

Cisco’s TelePresence Market Momentum

75% of the Fortune 500

The top twelve global investment banks

100+ high-tech companies

90+ Service Providers

Five of largest WW pharmaceuticals

50+ global energy companies

80+ healthcare companies

90+ public sector/education customers

65%+ immersive endpoint market share*

3500+ 3-screen customer systems deployed

250+ 3-screen systems in largest single customer deployment

2,000+ customers with 21,000+ dedicated/multipurpose rooms

and 90,000+ personal endpoints

Sources – Wainhouse Research Multi-codec Market + Cisco Sales Data

Cisco’s Immersive Values – The Key to Success

Immersive

• In-person experience for strategic meetings

• Immersive codec capable of 1080p60 Video and 1080p30 content sharing

• One button to push with Cisco TelePresence Touch

• Platform for the future – from immersive video to immersive collaboration

• Fully-integrated immersive room system on 65” plasma or

47” LCD display

• Voice-activated switching for 4-6 participants

• Supports bullet or round/square tables for a great in-room

and across-the-table experience

• The new immersive benchmark – state of the art industrial

design

• Guaranteed, in-person immersive experience for 6 to 18

participants

• Accelerated deployment through reduced installation time,

complexity and effort

TX9000 & 9200

CTS 500 TX1310

The Total TelePresence Experience The Paradigm for Business Transformation

Cisco TelePresence TX Series The New Immersive Benchmark

#CiscoPlusCA

The Challenge - The Best of Both Worlds

…and Better for the Next Generation

The best of both worlds?

Better than both worlds?

…

Industrial design – Futurama Commitment to user experience

Cisco CTS - TX9000

TX9000 - Cisco is the Immersive Choice

TX9000 highlights

Thin light reflector

(Textural facets

technically angled to

reflect light back to the

users)

Lowered screens

(optimize visual

real estate)

Top mounted

speakers (for better

audio)

Horizontal product

architecture

(3 unified screens for a

better immersive

experience)

Product lightness

(Floating created

by gaps)

Fabric Bezel

(for a continuous and

seamless feel)

Integrated bezels

(ties the screens,

creating a unified look)

Fabric bezel

(matches top bezel)

TX9000 highlights

Integrated camera

(unobtrusive camera cluster)

Floating LED

display

Thinner profile

1 Light reflector, 2 set

ups (wall mounted or

freestanding)

TX9000 highlights

Cable cover

(no exposed cables)

Easy access panels

(for serviceability)

TX9000 highlights

Thin table

(warm and approachable)

Sleek, high quality

table legs

TX9000 highlights

Clean facades

(no exposed

hardware)

Minimally exposed

venting

TX9000 highlights

Inviting touch points

(discrete integrated

table mics)

TX9000 highlights

Inviting touch points

(simple integrated cable

management, familiar

Touch UI)

TX9000 highlights

Easy camera access

(for serviceability)

Unified and discrete

camera cluster

Easy light bar access

(for serviceability)

TX9000 highlights

TX9000 Dual-row solution

Up to 18 seats with audio, power and ethernet

TX9000 Portfolio Design Consistency

TX9000 is ultimate experience within a continuum of Cisco TelePresence solutions

DESIGN AWARDS

Out-of-the-box Immersive Capabilities on the TX Codec

4 TX codecs as standard capable of

- 1080p60 video

- 1080p30 content

- No compromise video and content

support

The platform for the future

- Performance headroom

- The horse power for the future

of collaboration

- Virtual canvas…

Looking Ahead to Immersive Collaboration QSR Applied to the Virtual Canvas

Touch Today

• Consistent touch interface across the entire telepresence portfolio

• One button to push for scheduled meetings

• Global directories at the touch of a finger for ad hoc meetings

Cisco TelePresence Touch

• Variety of sizes to meet future use case needs

• Rich media / collaboration

• 3rd party device considerations for graphics, control and call transfer

Presentation &

Collaboration

Web Applications

Personalization

Control (today)

Consistent, intuitive control today; rich media advances in the future

Touch Evolution Touch Future

Future Vision Future Vision

Looking Ahead Expanding Application Integration - Webex

Simple, Intuitive Collaboration between WebEx &

TelePresence

Scheduled & Ad Hoc meetings

WebEx OneTouch functionality

Future Software Development - WebEx App on Cisco

TelePresence Touch

• Rich WebEx Features without a PC

Annotation Using the Virtual Canvas to Make Your Point

Highlight your talking point…

Future Vision

Cisco Confidential 29 © 2010 Cisco and/or its affiliates. All rights reserved.

Content Rich Collaboration

Sharing content flexibly and interactively for multi-user,

multi-location and multi-source requires support to:

Content’s rising importance requires a strategy today for tomorrow’s collaboration

Drive placement of content locally while ensuring

The best layouts for other locations

Control content naturally and intuitively

Search, share and send content

Future Vision

Content Director Using the Virtual Canvas for Content-Rich Meetings

Maximize screen real estate for both video and content

See the people talking and what they’re talking about.

Future Vision

• 20% reduction in bandwidth consumption! • Smart Media adapts to network latency, jitter and loss • Quote average bit rate, NOT max • Apple to Apple comparison with Polycom’s recommendation • Extends to all CTS endpoints

Resolution Minimum Recommended Maximum

1080p30 7.9 Mbps 9.1 Mbps 10.3 Mbps

720p30 3.1 Mbps 4.3 Mbps 6.1 Mbps

* Average bit rate per second including audio, video and presentation streams. Does not include network encapsulation overhead

which according to the type of physical network the traffic traverses

Highest quality 1080p30 with lowest bandwidth, most adaptive in the industry!

TX9000 Bandwidth Requirements

Cisco is the only immersive choice

People first experience The technology disappears

The New Immersive Benchmark Out-of-the-box 1080p60 video and 1080p30 content – no

compromises

Remove interop boundaries - SIP, BFCP, H.264, TIP

TCO disruption Bandwidth requirements – Best in the market and most robust

Installation time twice as fast as any other product in the market

Integrated Immersive solution - no added lighting or audio required

The Portfolio Solution Consistent user experience

Consistent design philosophy

OBTP integration with collaboration

…Growth and performance headroom The future of the Immersive – the Virtual Canvas vision

Cisco TX Series – The New Immersive Benchmark

Q&A

#CiscoPlusCA

Follow @CiscoCanada and join the #CiscoPlusCA conversation

Access today’s presentations at cisco.com/ca/plus

We value your feedback. Please be sure to complete the Evaluation Form for this session.