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© 2017 MKPE Consulting LLC Next Generation Cinema: On the Way to HDR Michael Karagosian President, MKPE Consulting LLC Co-chair, ASC Technology Subcommittee on Next Generation Cinema Display April 2017 1

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Page 1: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Next Generation Cinema:On the Way to HDR

Michael Karagosian President, MKPE Consulting LLC

Co-chair, ASC Technology Subcommittee on Next Generation Cinema Display

April 2017

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Page 2: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Color

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Page 3: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Pointer’s Gamut

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D65

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The gamut of real surface colors found in nature

Page 4: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC 4

D65

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Rec 709The color gamut for HDTV

Rec 709

Page 5: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

The minimumcolor spacefor digital cinema

The container gamut is X’Y’Z’defined inSMPTE 428-1

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D65

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P3

Rec 709DCI P3

Page 6: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC 6

DCI P3

Rec 2020

D65

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The containercolor gamutfor UHD

Rec 2020

Page 7: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Color Volume Matters

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source: AVS Forum source: Samsung

Page 8: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Light

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Page 9: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

High Dynamic Range (HDR)

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Standard Cinema

HDR Cinema

Brightness

Peak White for Cinema is technology dependent

48nits

?nits

Page 10: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC 10

100 Nits Is Not Easy

PLF

Page 11: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC 11

100 Nits Is Not Easy

Page 12: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Screen Technologies Have Improved

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Coated

Polarization Preserving(“Silver”)

Reflective Gaussian Diffuser

Page 13: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Laser Light: Regulatory

Laser Illuminated Projector Association (LIPA)

IEC 62471-5 Projector Safety (June 2015)

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Page 14: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Laser Light: Metameric Variability

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I say it has a cyan cast

You’re wrong! It has

a magenta cast to it

Aggravated by narrow bandwidth primaries

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© 2017 MKPE Consulting LLC

Laser Light: SpeckleLIPA Recommended Practice: Speckle Measurement(See http://lipainfo.org/laser-projection/speckle-metrology/)

…but scene and seating dependence makes measurement irrelevant as a marketing tool (See http://www.nature.com/articles/srep14105#f1)

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Also aggravated by narrow bandwidth primaries

Page 16: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Laser Light: Speckle Reduction

Angle diversity

Polarization diversity

Wavelength diversity

Vibrating screens

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Page 17: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Direct LED Display17

Off-the-shelf not good enough. 12-bit color & security required.

Samsung’s Cinema Display will be released Q4 2017.

Where do the speakers go?

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© 2017 MKPE Consulting LLC

Projector Innovations Ahead

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Phase Modulation pre-Imaging Device for Improved Contrast and Light Efficiency

Page 19: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Creating Value

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Page 20: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

Higher Frame Rates, anyone?20

PLF

What Sells?

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ASCNEXTGENERATIONCINEMADISPLAY

CINEMADISPLAYEVALUATION

PLAN&TESTPROTOCOL

September1,2016

This document was produced by the Next Generation Cinema Display (NGCD) subcommittee of the ASC Technology Committee. The ASC Technology Committee is chaired by Curtis Clark, ASC. The NGCD subcommittee is co-chaired by Michael Karagosian, Eric Rodli, and Steve Schklair.

1 OBJECTIVE

Ashigherperformancecinemaprojectorsandactivescreensemerge,itisimportanttoidentifywhere

valueiscreatedfromthefilmmakers'spoint-of-view,independentofthetechnology.TheCinema

DisplayEvaluationPlanandTestProtocolrepresentsthefirststeptowardsthisgoal,definingamethod

forthevisualevaluationofparametersthatcharacterizenextgenerationcinemaprojectionandactive

screens.

Theparameterschosenforthistestareoneswhichhaveamajorimpactonimagequality,centeringon

deeperblacks,practicalprimariesforwidercolorgamut,effectivecontrastratios,andoptimalpeak

whitelevelsforhighdynamicrangecinema.

PhaseOneofthisworkwillfocusonunderstandinghowdifferentparametervaluesimpactthe

perceptionofimagequality,establishingabaselineforfurthertesting.Theoutputofthisworkwillbea

report,describedfurtherinSection4.7

PhaseTwoofthisworkwilltargetanoptimizedversionofthetestprotocolutilizinglicensablecontent

forusebytechnologyprovidersandotherstakeholdersworldwide.ThePhaseTwoworkmayinclude

theinfluenceofframeratewithbrighterimages,butthiswillnotbeincludedinPhaseOne.This

documentisonlyconcernedwithPhaseOne.

http://bit.ly/asc-cinema-test-protocol

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Rolling It Out

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Page 23: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

The Digital Cinema Rollout:

ReplacementTechnology

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DebtSavings

Distributor Exhibitor

Capital

Subsidy

VPF

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© 2017 MKPE Consulting LLC

Institutions Driven by the Digital Rollout

Digital Cinema Initiatives (DCI)=> Common Specification among Studios necessary to stimulate R&D and gain support from the Finance Industry

SMPTE => Industry Discussions over Technology (not so much standards - only 40% of SMPTE cinema standards in regular use)

No institution has authority over rollout of new technology

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Page 25: Next Generation Cinema: On the Way to HDR€¦ · As higher performance cinema projectors and active screens emerge, it is important to identify where value is created from the filmmakers's

© 2017 MKPE Consulting LLC

In Summary…

HDR for Cinema is not simple.

Technology is changing. Too early to establish targets.

Rollout cannot rely on institutions. Different thinking is needed to address capital investment and technology.

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Michael Karagosian President MKPE Consulting LLC [email protected] mkpe.com

cinepedia.com

mkpereport.com