new york fashion week-emerge for fashion
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L. Blake HarveyFounderTHE LAWRENCE BLAKE GROUP(646) 306-9898 (M)(646) 481-8237 (Direct)(206) 339-1854 (Fax)
The Lawrence Blake Group Presents
NEW YORK FASHION WEEK September 14th
Sydney CohanManaging PartnerTHE LAWRENCE BLAKE GROUP(201) 651-3501 (M)(646) 481-8237 (Direct)(206) 339-1854 (Fax)
Event Overview
Emerge For Fashion® is a one-day fashion event taking place at Greenhouse, which is New York City’s most environmentally friendly venue boasting support from virtually
every major celebrity around the world. Incorporating five talented EMERGING DESIGNERS. Each designer will
showcase their spring/summer collection during a private runway presentation,with partial press and industry guest list management by The Lawrence Blake
Group. Proceeds will benefit The Art.Sound Movement.
Management
The Lawrence Blake Couture Series® will be produced by The Lawrence BlakeGroup a New York City based Event Management and Corporate Public
Relations Company and Frocked Out a NY & NJ based Branding and Creative Strategic Networking & Image Consulting firm.
The Lawrence Blake Group has produced over one-hundred successful media events in New York City in the past year alone.
Frocked Out was founded by MODEL Sydney Cohan who has been coined as “The Fashion Enthusiast” for determination & love of her fashionable clients and will go to any length to use her savvy marketing skills to make sure her clients are represented
and successful.
Designers, models and outside contractors must receive approval before use of their services.
General agreements will be required for all parties providing service for thisevent. Any contractors requiring financial compensation will receive payment inthe form of a check issued by The Lawrence Blake Group either prior or at the
conclusion of The Lawrence Blake Fashion Series.
www.LawrenceBlakeFashionSeries.com
Sponsors: All costs for event will be covered through generous sponsorship
agreements by our corporate partners.
Event Concept: A one-day event featuring 5 individual runway presentations by
Emerging Designers. Five individual designers will present their Spring/Summer collections at pre-determined time-slots of 1 hour.
All equipment necessary for production will be provided. Designers are responsiblefor model bookings and filling each seat at their individual presentation.
Event Location: Greenhouse NYC
Date & Time of Series: Monday, September 14th, 2011, 6pm-10pm.
General Admission:Fees: A donation booth will be set up inside the venue where
guests can option to make cash/credit donations to the partner non-profit. Thenon-profit will run this table.
Designer Fees: For designers to participate, they are required to pay a one-time
registration fee of $300.00 USD prior to presentation date. This costs coverstheir individual addition to a calendar publication that will greatly increase
press coverage at their runway show.
Closing Reception Fees:A closing reception will occur the same night, following
the event and will require all general admission guests pay a minimumsuggested donation of $10.00 USD per person to benefit our partnered charity.This event will incorporate designers and other key members with the event in
an attempt to provide a networking opportunity as well as an additionalmarketing opportunity for event sponsors.
Staff & SecurityNecessary staff for this event includes key managerial positions and
volunteer staff. The Lawrence Blake Group will be responsible for hiring,staffing and compensating all staff members. The following positions will be
utilized; General Manager, Operations Director and several internship based staff membersPrivate security will be contracted for the complete duration of this event.
Tickets/Invites:General admission guests will be able to RSVP for individual
presentations, once they arrive at the venue for their show, our staff will checkthem in. The Lawrence Blake Couture Series® will ask guests to print their RSVP
confirmation. Each show will be limited to 150 guests, and 50 members of the press
Sound: A staff DJ will provide music for the entirety of the event in addition to
the closing reception.
Participation Specifics
Fashion Designers
Only Five invited fashion
designers will eligible to
present during the series. We
are casting only international,
couture fashion designers.
Designers will be
selected based on design
ethic, previous show
successes, media reception
and overall collection
strength. The purpose of this
selection process is to ensure
that this event will separate
itself from the, literally,
hundreds of other show
occurring during New York
Fashion Week.
Models, stylists, extras and
assistants must be hired by
the individual designers.
Hair & Make-up Sponsorship
The Lawrence Blake Couture
Series® will allow one
company or salon to
completely provide hair and
make-up services for
designers backstage. In
exchange for providing these
services, the company will be
able to promote at
the event as a headline
sponsor and will have a pre-
determined number of
seats at each presentation to
give to their clients to attend
this event.
Models
Agency represented models
will be utilized to enhance the
high-end appeal of
this event. Presenting fashion
designers will be required to
scout and hire all
models necessary for their
individual presentation.
Management will not
provide compensation for
models. Compensation
packages are at fashion
designer’s discretion.
A confirmation with
FrockedOut has been made.
This company can provide
agency signed models for
designers who need help.
Greenhouse NYC –
New York City’s most Environmentally Friendly venue boasting support from virtually every major celebrity in the world.
but is also highly regarded among the elite fashion community. This venue has been chosen asthe location for Emerge for Fashion Series® because of its high-end
appeal and generosity towards arts education. The Greenhouse will besigned on as a Headline sponsor, at our highest level of $10,000, compliments
of The Lawrence Blake Group.
Donation of VenueEmerge For Fashion® is very excited that Greenhouse NYC is able to donate their venue for a great cause. The event has prepared acomprehensive compensation package that will help boost Greenhouse NYC’simage during New York Fashion Week. This event will have a roster ofmedia coverage that covers markets from around the world! This internationalpress coverage will add to the image of a fashionable venue.
Emerge for Fashion® will incorporate Emerging designers toguarantee celebrity appearances throughout this event. The Lawrence Blake
Group will create a full PR campaign to secure celebrity support for this event.Although Greenhouse NYC is donating their venue,
Emerge for Fashion® will set aside a portion of financial contributions fromcorporate sponsors to directly compensate the hotel. Additionally, we will use
financial sponsorship dollars to purchase an open wine-bar package for theduration of the one-day event.
Leading up to the event, Greenhouse NYC will be mentionedin all marketing, including but not limited to radio promotion, in-store designerevents, Lawrence Blake Event Management media events, newspaper andmagazine advertising and television interviews.
Venue Layout and ConstructionEmerge For Fashion® will examine the possibility of constructing
a raised runway platform inside of Cellar Bar, depending on the flexibility of thevenue. Construction would go up one hour prior to the start of the event and
will be deconstructed at the close of the evening.If construction is not an option, we will utilize the space at hand, only bringing
in additionally folding chairs to accommodate guests. Chairs will be removed atthe close of the event to ensure the venue is ready for any other scheduled
events at the venue. The greatest of care will be used to assure that the venuedoes not have a scratch from our additions.
VENUE
PROCEEDS BENEFIT THE ART.SOUND MOVEMENT Bringing the arts back to NYC public schools
ONE DAY AT A TIME!
Headline SponsorsTwo corporate sponsors will be able to completely headline all advertising and
marketing efforts on behalf of The Lawrence Blake Couture Series®.
Their name will be directly associated with the event, appear on the events step-and-repeat,and will be able to conduct any individual marketing campaigns to reach
their demographic attending the event.
The headline sponsors will also be the exclusive producer of our closing reception event at the end of the day.
Headline sponsors may bring in additional marketing material and will notrequire approval from The Lawrence Blake Group. This highest level of
sponsorship is valued at a $10,000 USD contribution to the event.
In addition to the above mentioned, headline sponsor will receive acomplimentary contract with Lawrence Blake Event Management to produce amedia event benefiting their company, at no charge (valued between $1,500.00
USD - $5,000.000).
Partner SponsorsSeveral “partner” level sponsorship packages will be available for businesses
able to donate $2,000.00 to the event.
Partners will allow the event to generatea larger advertising and marketing budget necessary in boosting the overall high-end appeal.
Supporter SponsorsSeveral “supporter” level sponsorship packages will be available for businessesand individuals who are interested in donating to the event. They will receive
several incentives for their participation.
SPONSORSHIP PACKAGES
CONTACT INFORMATION
L. Blake HarveyFounderLawrence Blake Couture Series®Emerge for Fashion Series(646) 306-9898 (M)(646) 481-8237 (Direct)(339-1854 (Fax)[email protected]
Sydney CohanManaging PartnerLawrence Blake Couture Series®Emerge for Fashion Series(201) 615-3501 (M)(646) 481-8235 (Direct)[email protected]