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Marcia G. Yerman (/marcia-g-yerman) Become afan (/users/becomeFan.php?of=hp_blo gger_Marcia G. Yerman)

Writer on w omen's issues, human rights, environment and

culture

Posted: 06/05/2014 9:49 am EDT Updated: 06/05/2014 9:59 am EDT

New York City Businesses Do theRight (Green) Thing

It's easy to get overwhelmed by the challenges facing the environment. However, it's

crucial to remember that we can all have an impact as individuals when our actions

become collective.

Even in a town as hectic as New York City, I have come in contact with businesses

that are making a commitment to ensure that personal responsibility is an integral

part of their practices.

In the East Fifties, I happened upon a restaurant called Pizza by Certé

(http://www .certenyc.com/pizzabycerte.html). Despite a wide array of offerings

from sandwiches and salads to soups and handmade pasta, I went for a basic

Margherita slice. It wasn't until I sat down and looked around that I saw a mission

statement on the wall. I t emphasized a "dedication to consciousness," and stated, "If

you are a pizza lover you can now enjoy a slice made with the environment at heart."

I had to learn more, so I connected with P.J. Jordan, Certé's Director of Client

Relations, who walked me through the restaurant on behalf of owner Chef Edward

Sylvia. Jordan told me that Sylvia came to the issue of "eco-friendly" food preparation

because of his children. He was concerned about the future livability of the planet, as

well as how processed foods were affecting young kids. Children pay the price for

eating fast-food as they are linked to asthma and allergies

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in-kids/). Sylvia spent twenty- four months working on his conception, with a year

devoted to developing his pizza dough recipe. His goal was to promote awareness and

preference for the "slow-food" viewpoint that he supported.

(http://images.huffingtonpost.com/2014-06-02-GreenBox.jpg)

Certé's sustainable practices had me hoping that their vendors could be the wave of

the future. They have "Eco-Pizza" packaging from Greenbox

(http://www .greenboxny.com/HOME.html). The utensils and paper goods are

biodegradable (http://www.greenyour.com/lifestyle/leisure-

recreation/barbecue/tips/use-biodegradable-dishes-and-flatware), and made from

recyclable materials. Plates are reusable bamboo; drinking cups and containers are

made from plant derivatives. Certé uses rainwater for "non-consumption" purposes,

and all their deliveries reach their destinations by foot or hybrid truck. They have a

"green wall" where fresh basil is grown. The cooking equipment has top Energy Star

(https://www.energystar.gov/) ratings. Jordan told me that Certé had received a "3

Star Certification" from the G reen Restaurant Association

(http://www .dinegreen.com/restaurants/standards.asp). The restaurant composts

each week in Brooklyn, where they maintain their own bin. Working to achieve a

minimal ca rbon footprint. Jordan said, "It's all about doing the right thing."

This makes a difference because according to the U.S. Environmental Protection

Agency (http://ww w.epa.gov/), industrial and commercial energy use (from such

sources as electricity use, product transportation, industrial processes, burning fossil

fuels to power boilers and produce steam, and using gasoline to power vehicles)accounts for nearly 30 percent of total U.S. greenhouse gas emissions.

A questionnaire ascertained that 50 percent of customers responded positively to

Certé's green values. Beyond their efforts, the food speaks for itself. The flour is

unbleached and unbromated (an additive that is not permitted in the United

Kingdom). Only fresh tomatoes and cheese are used. In the spring and summer, local

produce is purchased. Ciagels, which are bagels made out of pizza dough, are top

sellers. They are served with scallion ricotta or "housemade" strawberry preserves.

(http://images.huffingtonpost.com/2014-

06-02-TomatoesHP.jpg)

It's a definite jump from food to dogs, but pets are a major industry locally a nd

nationally. Serving Manhattan and lower Westchester, Happy Panters

(http://www .happypanters.com/) bills itself as an "eco-friendly" pet service with a

philosophy of respecting nature. Run by Christine Brooks and Latoya Stephenson,

they strive to balance the needs of humans and animals in sharing a common urban

space. Brooks said, "We have only a few parks here that many people and pets share.

It is our goal to preserve this concrete jungle the best we can." When it com es to

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Earth Ra ted (http://www.earthrated.com/home/) is a Canadian-based enterprise

with an hilarious website and the tagline, "Just Pennies Per Poop." I buy their bags at

my local pet shop. They too build directly on a green identity, looking at pet waste

disposal as an issue to be seriously addressed. I reached Tara Garland, the company's

Project Manager, who explained the Earth Rated products to me. She wrote via e-

mail, "Earth Rated offers two types of bags. Our green bags are made from high and

low density polymers and contain an EPI additive that helps them break down in

approximately 24 months--unlike traditional bags. Our white compostable bags are

made from corn, with no enhancements added to speed up the degradation process.

These white bags do best in municipal compost facilities, where they are tested to

degrade in as little as 45 days."

Their packaging and the cores of their rolls, are made from recycled material, which

in turn can be recycled. Garland stressed, "One of our goals is to create the least

amount of waste as possible." Bags with minor defects, but totally usable, are offered

as a donation to shelters are rescue operations.

The principled attitudes of these businesses keep me hopeful. Consumers need to

speak with their pocketbooks to support those who are making sustainability a

building block of reshaping attitudes and business practices.

A version of this article appeared on Moms Clean Air Force

(http://www.momscleanairforce.org/)

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