new ways to save launch
DESCRIPTION
TRANSCRIPT
Getting Started
The launch phase of the “New Ways to Save” program showcases key creative elements tailored to…
1. Increase the volume of in-store communications highlighting existing value-focused programs.
2. Quantify the savings as a percentage for the shopper.
3. Constantly offer fresh, inventive, new ways to save.
SHELF SIGNAGE:
Our Brands Max Pack Ad Specials
Shelf signs designed to capture shoppers’ attention will flood the isles highlighting Max Pack products, ad specials, and “our brands”.
LARGE/HANGING SIGNS:
Our Brands Max Pack Ad Specials
Banners will provide pointers and tips giving shoppers creative, new ways to save money on their groceries.
Entryway Poster:
Posters will call attention to the program right
when shoppers enter the store.
LEDScreens:
Will remind
them that there will be NEW ways to
save next trip as
they check out.
IN-STORE ANNOUNCEMENT:
“Hey Neighbors, looking for a new way to save for Labor Day?Stop by the meat department and pick up a Tri-Tip Max Pack at an unbeatable deal, only $X.XX a pound. Guaranteed to make any weekend BBQ, one to remember. Remember to keep your eyes open throughout the store for A NEW WAY TO SAVE everyday!”
ClingGraphics:
Will feature new ways to save that are specific to a
department or relevant to an occasion like “dessert”.