NEW WAVES IN DIGITAL WORLD

Mehmet C. TOROSVice PresidentSectorial Relations & Project Management Coordinator

Caspian Telecoms’2013 – 18th April 2013

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• Digitizing The Environment• Mobility• Social Network• Social Media• Content– News Agencies ( video recording by phones)

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• Connected Consumer

– Everywhere at anytime• Empowered• Personelized content• Instant access

– Impacts to daily life• Health, Travel, Home, Work, Education, Driving….• 34 times per day smart phone check • Emotional dependency on technology

– Changing the behavior• Content ovnership • Content accessibility Content on demand whereever the people are… all

the time• Keep the devices turned on

Digitizing The Environment

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• Connected Home

– Internet Households• 680 million households ( 37% Globally) in 2012• The number of internet households will reach to 814 million by YE 2016• Over 94% will have Broadband • Wireless broadband outpaces fixed line services in some regions.

– Concumer Electronics

CE

CE Devices

Digitizing The Environment

INTEGRATE

Second Screen

Apps

Online Content

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• Mobiles & Portables

– Mobile Phones• Mobile –Cellular subscriptions were 6.4 billion in 2012• It will reach to 7 billion in 2014

– Mobile Broad Band• Total number of Mobile BB subscription were 1.1 billinon in 2012• It will climbed to 2.1 billion at the end of 2013

– Smart Devices• Appr. 1 billion smartphones are in use globally• Google is activating 1.3 million Android devices a day• Each new version of the iphone sells as much as previous versions combined

Mobility

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• What is social network ?

YOU !….POPULAR !…

INTERNET !...

Social Network

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• People doing what people do…

Social Network

– Talking– Arguing– Gossiping– Sharing Interests– Real Life Connections– Creating Ideas– Making New Friends

– Family

– Friends

– Work Colleagues

– Neighbors

– Community Members

with

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• Awareness

– Awareness of social network sites is very high• Facebook is close to 100%• Twitter reaches 80%• Google+ is known by 70%• B KONTAKTE is big in Russia. 52% Awareness.• Awareness of Qzone is 63% in China.

– Over 2 billion people use social network sites• More then 7 out of 10 internet users are member of at least one social network• It will climbed to 2.1 billion at the end of 2013

Social Network

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• Media Effects

– 40 million photos per day and 1,000 comments per second are inserted into INSTAGRAM

– 8 million people watched Felix Baumgartner’s SKYDIVE live on YouTube

– Financial Times has more digital subs then newspaper buyers (300.000)

– El James’ Fifty Shades trilogy became the best selling author ever on Amazon UK

– The Daily Mail Online is the most visited newspaper site in the world.

Social Media

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• Content Effects (Olympic Games)

Beijing 2008 ; Digital Olympics– 9.66 million Tweets mentioned the opening ceremony

London 2012; Most Digital Connected Olympics– More then 150 million Tweets – 450 million clicks on offical web site– 39,6 billion pages viewed– 1.45 Tbps data transfer– 16.000 hours daily video streaming

Content

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Having a coffee…

Get together in a restaurant…

Supporting the team…

Enjoying the beauty in a museum…Pleasantly chatting in cofe…

Enjoying the day at the beach…

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"I fear the day when the technology overlaps with our humanity ......"

THANK YOU….www.turktelekom.com.tr