1. SEO 101addendum Eric Michalsen Fox Valley Computing Professionals

2. Addendum Outline

Eyes on the Site

Clicking away

3. Which Engine?

As Google turns, so turns the World.

This is not to say Yahoo, Ask, Bing are not important, they just don't have the traffic.

4. Eyes

2 Type of Visitors

Human

Machine

5. Terminology

SERP : Search Engine Ranking Position

Site position for specific keywords is

calculated by algorithm measuring

multiple variables.

This algorithm is constatly in change.

6. Eyes

Do NOT design your website for the algorithm.

Always build your site for the human visitor keeping in mind the indexing of the machine visitor.

7. Build For Humans

Turns out, that's who is giving the

final judgment

Artificial Artificial Intelligence

8. Clicking Away

Google, Yahoo, Bing....

They Love You.

And want to keep you from leaving

9. Clicking Away

Google, Yahoo, Bing....

They Love You.

And want to keep you from leaving

10. Google Place Pages

Providing everything you want to know about a place (a city or a business) in one spot.

11. Google Place Pages

There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business' web site.

- WebProNews

12. Google Place Pages

...assault against the small business website

- WebProNews

13. ...What to do?

Search Engined Optimization is an ever changing methodology for ensuring the RIGHT eyes for your site are being organically found in the search engines.

14. SEO can get them to you site.

You still have to sell!

15. Thank you

Eric Michalsen, owner the MichalsenGroup

630.768.3481

[email_address]

twitter: @michalsen

www.linkedin.com/in/michalsen

www.foxvalleycp.com