new rules of mobile engagement

11
Adapt Now THE NEW RULES OF MOBILE ENGAGEMENT Presented by CO-OP Financial Services

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Post on 29-Jun-2015

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You need to adopt now to mobile technology or you will become irrelevant

TRANSCRIPT

Page 1: New rules of mobile engagement

Adapt Now THE NEW RULES OF MOBILE ENGAGEMENT

Presented by CO-OP Financial Services

Page 2: New rules of mobile engagement

WE’RE ENGAGED

6.5 pass before the user

checks the phone again.

MINUTES

Source: Nokia, Javelin

150 INSTANCES

the average smartphone user touches their phone each day.

95 have their smartphones

on and with them 24 hours a day.

PERCENT

Page 3: New rules of mobile engagement

YOUR PHONE AS A SUPERPOWER

› Everything happens on mobile

› Technology is rewiring our brains

› Mobile control feels like a superpower

Page 4: New rules of mobile engagement

NEST

Page 5: New rules of mobile engagement

REMOTE LIFE

LOCKITRON SMARTKEYS

LG ThinQ APPLIANCES

NIKE FUEL BAND

SCANOMAT ESPRESSO MACHINE

PINTOFEED PET FEEDER

DEEPER FISH-FINDER

HUE LIGHTS

Page 6: New rules of mobile engagement

EXPANDING CONNECTIONS

Mobile engagement used to mean engaging with your mobile phone.

Now it means engaging via your mobile phone in various aspects of your life.

VIRTUAL ACCESS

ACTUAL CONTROL

Page 7: New rules of mobile engagement

TIME FOR SOMETHING NEW Mobile technology that enables cardholders to monitor, control and interact with credit and debit card accounts on the fly, around the clock.

Page 8: New rules of mobile engagement

CARDNAV BY CO-OP

Turn cards on and off

Control where, how and by whom card is used

› By location

› By merchant type

› By individual user

Budgeting and spending controls

Receive and respond to in-app alerts

CARD CONTROL

Allowable Transactions

Define Location ON >

ON >

Secondary card

Amount Threshold ON >

Avail Balance Threshold

ON >

Merchant Types ON >

Alerts OFF >

TRANSACTION TYPE

CONTROLS

Bill Pay

Mail/Phone Order

Auto Pay

ATM

Funds Transfer

Check Pay

Page 9: New rules of mobile engagement

HOW IT WORKS

Left your card “on”

CARD CONTROL

Allowable Trans

Define Location OFF >

OFF >

Secondary card

Amount Threshold OFF >

Avail Balance Thres OFF >

Merchant Types OFF >

Alerts OFF >

after misplacing it because you were pretty sure you could find it?

Not given your daughter a card

because you weren’t sure how much and where your money would be spent?

Page 10: New rules of mobile engagement

WHAT MAKES THEM CLICK?

IT’S Interactive

Cool

Empowering

Page 11: New rules of mobile engagement

IT’S DIFFERENT. LIKE YOU.

We’re ENGAGED!

CONGRATULATIONS