PRESENTATION ONPRINCIPLES OF MARKETING

JASFIA KHANAM FAMA - 133200105

Submitted by:Md. Ashaduzzaman Assistant professor, FBA Eastern university

“INDOOR ROOM ELEVATOR”

WELCOME TO OUR PRESENTATION

Executive summary We want to market to give people easy

and saving time ,when they are in home This product is to stay in to a room that

carries people or small goods up and lower to a higher level or position.

It takes you from the living room to the landing, or the kitchen to the bedroom. It mainly given the warranty above in 36 month.

We have prepared the feasibility plan for three-year basis.

New product:

Product description: This product is to stay in to a room

that carries people or small goods up and lower to a higher level or position.

Product profile:Name of the product: “INDOOR

ROOM ELEVATOR”Types of product: Easy accessing

way in room.

Equipment: Lifting gear this include jacks ,block and tackle, hoists, rotating screws , gantries a frames ,gin poles, shear less , ,windless, lifting harnesses ,fork lift, hydraulic lifting pads ,air lift bags, and cranes . Electricity supply properly and generator and IPS supported.

Size of the lift: These lift are based on the room size. which is small or middle in size.

Product price: A standard hydraulic lift cost between 2

people this lift can afford 80 to150 weight so the cost arise 3,00000 to 500000 lac.

Estimation time period: warranty above in 36 month.

Machinery used: Japan, china, Italy. Malaysia ,Korea , span, Greece

Brand Slogan:”SAVE TIME EASY ACCESSING”

Market research & Analysis: Our purpose is to heighten the way marketing

teams experience Insight. Our belief is that this helps to create better

consumer solutions, lift consumers’ experience, and so achieve our strategic goals.

Market Description: Bangladesh is a country 160 million people.

The total market in Bangladesh is dividing for 40% high class people in every district

Market Segmentation and Targeting market Market Segments This study analyzes approximately 84.4

billion world home elevator industry.

Market by Solutionsa) New Deploymentsb) Elevator Modernizationc) Maintenance

Market by Geographic segmentation: In Bangladesh districts and divisions like

Dhaka, Shylet, Chittagong, Rajshashi, Barisal, Dinazpur, comilla , Khulna, Satkhira etc.

Demographics: As it is smaller in size and shaped it only

used for Residential moving.Psycho graphics:Higher class &Higher mid class

Behavioral:Sophisticated people used to take it.Sick peopleOld aged peopleExpected womenBaby Injured PeopleTarget market and projections:Sophisticated people -48%Sick people-24%Old aged people-12%General people - 6%

SOWT ANALYSISStrength:•Customer loyalty•Unique product•Affordable price

Opportunities:•Emerging markets•International expansion

Weaknesses:•Weak supply chain•Weak management•Cost structure•Lack of scale

Threats:•Bad economy•Intense competition•volatile revenue

Competitors: As it is a new concept in Bangladesh so

there are not single competitors who made room elevators in Bangladesh.

Strategies against competitors:To compete with the major competitors we

can adopt the following measures:Providing the best service to create high

customer satisfactionReasonable and acceptable pricingHigh quality product

Market Plan

Setting the pricing objectives: We Have a Team of Professionally and

Technically Skilled Person for All Levels Works With Objective Achieving Customer Satisfaction.

Determining Demand: In our country many people are now

making building duplex and 3rd stored so their luxurious demand are increases.

Estimating costs: selling the product, with including a fair return the cost

is little bit of high but moving and saving customers life style are more valuable.

Types of cost and level of production: we keep 2 types of cost 1. Fixed costProduct development project fixed cost is 10, 00,

00,000 corer taka. This included cost - machinery, monthly bills, and salaries of employees and so on, regardless of output. Importing equipment.

2. Variable cost:The variable cost is 300,00,000 packaging of the

elevator, accessing cost, service charge etc.

Analyzing competitor’s costs, prices and offer:

Though others elevator company in Bangladesh not think this concept so we have no competitor now in market but in future this elevator company can use this concept.

Selecting a pricing method: Our price what we chose its a ideal selling

price based on customer considerations, and then target cost will ensure that the price is met.

Promotional Strategies: To acquire a strong position in the

market, we need to give special emphasis on effective promotional activities.

Advertising: We can contract with home builders

company and architecture to promote our home elevator promotion advertising, door to door promotion, on line promotion

Personal Selling: personal selling is not need but

connecting with the constructional company and architectures.

Promotional Tools: We have also planned to apply some

promotional tools. Such lucky coupons, tour tickets, discount to enhance our target.

Public Relations: We annually arrange meeting,

seminars to create public relation.Distribution Channel: we will distribute our products

through our company .We will set our own outlets in few core market positions.

Services and warranties: we give the real information, free

service ,We also will change any defected product within the time, suggestion and also give the 36 month warranty .

Manufacturing and Operations

LocationsWe will set our manufacturing and other

working areas in convenient locations. Our manufacturing firms are in

Chittagong and Narayangang. Warehouses are different places in

whole Bangladesh like Dhaka ,shylet ,Barisal, Rajshahi, Khulna and many other places in Bangladesh.

Human Resource Our company will be a private limited

company and the board of directors is responsible for recruiting activities, decision making, taking promotional activities and strategies.

Technological Aspects As it is an innovative production so, we have

to import different types of equipments from Japan, Korea, Span, Malaysia, and Greece.

Financial Analysis

Sales ForecastingExpected Sales(Per year)

80 kg 150kg

First Year 26,000,000 99,000,000

Second Year 9,000,000 128,000,000

Third Year 96,000,000 46,000,000

Profit and Loss Projection

Item Year 1 Year 2 Year 3

Total Sales 125,000,000

137,000 ,000

142,000,000

Total cost (130,000,000)

(135,000,000)

(138,000,000)

Total profit (5,000,000)

2,000,000 4,000,000

Tax 28% - 5,60,000 1,120,000

Net Profit (5,000,000)

1,440,000 2,880,000

THANK YOU