NEW MEDIA, NEW MEDIA, ENTREPRENEURSHIP, ENTREPRENEURSHIP, AND THE AMERICAN AND THE AMERICAN IMMIGRANT CULTUREIMMIGRANT CULTURE

Prof. Janice M. KarlenProf. Janice M. KarlenProf. Clarence McMasterProf. Clarence McMaster

CUNY – LaGuardia Community CollegeCUNY – LaGuardia Community CollegeUSA USA

TheCity University

ofNew York

LaGuardia Community College

CUNY – LaGuardia Community College

•13,500 credit and 30,000 non-credit students•Students from over 160 countries, speaking over 100 different languages•31 majors and 3 certificate programs•One-third born in the United States and two-thirds foreign born•Ethnic background

•34% Hispanic•17% Asian•18% Black•11% White•6% Other•14% Unknown

New Media Majors enrolled in Principles of E-Business

37.5% New Media Technology Majors37.5% New Media Technology Majors 37.5% Business Management Majors37.5% Business Management Majors 9.3% Computer Information Systems 9.3% Computer Information Systems

MajorsMajors 9.3% Business Administration Majors9.3% Business Administration Majors 6.4% Other6.4% Other

New Media Majors enrolled in New Media Majors enrolled in Principles of E-BusinessPrinciples of E-Business

93.5% wish to own their own business in 93.5% wish to own their own business in futurefuture

Of thoseOf those• 55.2% online only55.2% online only• 20.7% hybrid20.7% hybrid• 10.4% “bricks and mortar” only10.4% “bricks and mortar” only• 13.7% not sure13.7% not sure

Types of businesses: restaurant, Types of businesses: restaurant, clothing, financial analyst, adult toys, clothing, financial analyst, adult toys, marketing, web design, animation marketing, web design, animation studio, skateboarding, recordsstudio, skateboarding, records

New Media Majors enrolled in New Media Majors enrolled in Principles of E-BusinessPrinciples of E-Business

Continent of OriginContinent of Origin• North American native 38.7% North American native 38.7% • Asian 29% Asian 29% • South America 12.9% South America 12.9% • Europe 6.5%Europe 6.5%• Other (mostly Caribbean) 12.9%Other (mostly Caribbean) 12.9%

New Media, ImmigrantsNew Media, Immigrantsand the Futureand the Future

By far, the factor most inhibiting By far, the factor most inhibiting the participation of immigrants in the participation of immigrants in New Media is education in the New Media is education in the necessary technology as well as necessary technology as well as entrepreneurshipentrepreneurship

““Immi-merce” is an area of great Immi-merce” is an area of great potential for this grouppotential for this group

More research is needed at the More research is needed at the national level to find out,national level to find out,

““Who are our Who are our

New Media New Media entrepreneurs?”entrepreneurs?”

Thank YOU!Thank YOU!