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The fall/winter 2010 issue of Jersey City's NEW magazine.

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Page 1: NEW Magazine: Fall/Winter 2010
Page 2: NEW Magazine: Fall/Winter 2010
Page 3: NEW Magazine: Fall/Winter 2010
Page 4: NEW Magazine: Fall/Winter 2010

2

7LIVE & LOVE JERSEY CITYIn her latest comic, Ami Bogin visits the

Hanover Lofts, a converted historic bank

building in Greenville.

8MEET THE COVER ARTIST:ANDREW BLAIZE BOVASSOThis Jersey City native tells us more

about the work that landed him on the

cover of this issue.

10JC STYLE FILEStreet style is always alive and kicking

in Jersey City. In this new feature, we

stop people on the street to find out

what inspires their looks.

CONTeNTs

12RETAIL SCENE: BONEWatches are a passion for Jersey City

attorney Carmen Mendiola. Jennifer Weiss

finds out how that passion led Mendiola,

who owns two Downtown restaurants, to

open the new boutique Bone.

16THE RISE OF THE ROASTERSNearly 20 years after Maxwell House left

Hudson County, small boutique coffee

roasters are thriving in Jersey City. Matt

Hunger meets the new kings of caffeine.

24THE TALE OF THE ROASTWith all this talk of coffee, we stop into

several Jersey City coffeeshops to find

out what beans they're using.

28JERSEY CITY MAP

29JERSEY CITY DIRECTORY

30LIVING GUIDE

46MARKETPLACE

NEWJersey City, like any city worth its salt, is always changing.

Not all of the changes are positive, of course, and certainly not all of them are comfortable for all affected parties, but change is constant.

The change embodied in this issue's main feature – about the fall of Maxwell House in Hoboken and the subsequent rise of two thriving boutique roasters who call Jersey City home – mirrors a number of nationwide sociocultural and economic trends. You've got the decline of the American manufacturing base; the resurgence and gentrification of America's cities; the ongoing consumer shift from mass retailing to independent, local goods – Matt Hunger touches on all of these themes and more in "The Rise of the Roasters." It's a great read, if I do say so myself, made even more enjoyable by Melanie McLean's stunning photography.

We at NEW and the Jersey City Independent are constantly changing as well. since the last issue, we've added a new staff member who deserves a special shout-out. Catherine Hecht has long been a fixture in Jersey City, whether in the arts community or in her leadership roles in the city's thriving LGBT scene. she came on board as our sales manager in June, and has been a wonderful addition to our team from day one.

But personnel changes aren't all we have in store. We're constantly retooling the magazine and the website as we figure out what works and what doesn't, based largely on reader feedback.

We hope you've noticed that, on the web, we have ramped up two things in the past few months: our food/dining coverage and our Cultural Calendar (shortcut: GoOutJerseyCity.com). Both of these changes have been bottom-up; you told us you wanted and needed that information, and we've done the best we can to provide it. We are listening, so if you've got ideas, gripes or questions, please be in touch.

enjoy the issue!

Jon Whiten

I told you we were listening.

If you want to be heard, contact me at [email protected]

EDITOR/CO-PUBLISHERJon Whiten

ASSOCIATE EDITOR/CO-PUBLISHERshane smith

SALES MANAGERCatherine Hecht

CONTRIBUTING EDITORJennifer Weiss

ART DIRECTORChuck Kerr

STAFF PHOTOGRAPHERsteve Gold

COPY EDITORelizabeth Weill-Greenberg

COMIC ARTISTAmi Bogin

GUIDE PHOTOGRAPHERSAmanda Assadi-RullowHaas ColbyMax ColudroLaura Desantis-OlssonLauren RuttenKris Van Nest

MANY SPECIAL THANKS TOThe loyal support of all businesses and organizations that encourage and sustain NEW. Advertising support makes NEW possible. Please show your thanks by supporting our advertisers.

ABOUT NEWNEW is published twice a year by the Jersey City Independent. No part of this publication may be reproduced without prior written consent.

CONTACT [email protected]

to [email protected]

WeAreNew.comJerseyCityIndependent.comTwitter.com/JCIndependentFacebook.com/JerseyCityIndependent

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8

For more photography and other online extras,

be sure to check out wearenew.com and

jerseycityindependent.com

ONLINe e X TR As

10

Page 5: NEW Magazine: Fall/Winter 2010

CONTRIBUTORs

Interested in contributing to NEW or the Jersey City Independent? We’re always looking for fresh voices and talented people. email [email protected] to get involved.

1. MATT HUNGER is a freelance writer who frequently contributes to the Jersey City Independent, where he’s covered everything from vintage baseball to banking disparities to storage space auctions.

2. JENNIFER WEISS is a contributing editor for NEW and the Jersey City Independent. she hasworked for the Star-Ledger and New Jersey Monthly and now has the pleasure of commuting the other way, to a documentary production company in Manhattan.

3. JADE KUEI is a Jersey City-based new media artist, designer, illustrator and animator. she illustrates whimsical yet haunted abstractions of her own dreams and experiences. Her son and his superpowers have been catalysts of inspiration, and, as the fulcrum for her further documentation, he remains the key to unlocking her magnum opus. jadekuei.com

4. MElANIE MclEAN is a photographer based in Jersey City. No camera is safe when she is around. facebook.com/melaniemcleanphoto

1

65

432

7 8

Create the kitchen of your dreams...

BASICBUILDERS.COM201-433-7358 [email protected]

on a downsized budget.

PAID FOR BY OR IN PART BY THe NJ URBAN eNTeRPRIse ZONe PROGRAM

5. cHUcK KERR is the former Art Director of the San Antonio Current, where he won a 2007 Best Cover Design Award from the Association of Alternative Newsweeklies. chuckkerr.com

6. APRIl JOY MIAlA is a freelance style photographer and blogger who is also the public relations coordinator for the NYC nonprofit Art For Progress. Yoga, surfing, skateboarding, Tahitian dance, art, linguistics, traveling, jewelry-making and photography are a few of her leisurely loves. jungleflowers.blogspot.com

7. AMI ‘AUIlIx’ BOGIN is a self-taught comic artist and illustrator who makes toys by day and comics by night. Her autobiographical webcomic, The Glass Urchin, explores the true lives of family and friends finding love and being lost. auilix.com

8. STEVE GOlD is a regular contributor to the Jersey City Independent. His photographs have also appeared in the Jersey Journal, New York Daily News, and other newspapers and magazines. popzero.com

Page 6: NEW Magazine: Fall/Winter 2010

by Ami Bogin

LIVe & LOVe JeRseY CITY

Page 7: NEW Magazine: Fall/Winter 2010

THIS ISSUE’S STRIKING COVER IMAGE is part of a work created by lifelong Greenville resident Andrew Blaize Bovasso. The triptych of the former Palace Theater (on Newark Avenue between erie street and Jersey Avenue) features an image shot by Dan McNulty a half-century ago, a contemporary image, and a merger of the two. But Bovasso says the work, and the rest in the series, goes beyond mere nostalgia.

“This project is not a ‘then-and-now,’” the 23-year-old photographer says. “The ‘conversation’ between me and McNulty existed in my efforts to pinpoint the place where his feet actually stood to take his images over 60 years ago – using nothing but my camera’s viewfinder. What you are seeing, is what we saw.”

The series is called Conversations With Dan McNulty in Jersey City. Who’s Dan McNulty, and how did you find out about him?

Dan McNulty was a photographer and native of Jersey City who worked primarily between 1940 and 1960. There have been several books published by Arcadia Publishing on the history of Jersey City, all of which contain his photographs. His collection of images is housed in the New Jersey Room, at the main branch of the Jersey City Library. I became interested in his photographs because it was a “Jersey City” I had never experienced before, even though I am a lifelong resident.

9

ANDREW BLAIZE BOVASSOWhat made you want to trace his footsteps?

I became a photographer when I was 15 after my father died suddenly in 2002. I took on the medium of photography merely because he was interested in it. I had always felt very distant from him, even more so after his death, so learning something he knew very well seemed to be the next best solution. I wanted to conceptually give a nod to my father, and the reason for the start of my career, by reaching out to yet another deceased photographer in order to gain some insight. even if it’s not apparent to my audience, it’s an important piece of information to know.

Is the project ongoing, or completed?

This project is in varying stages of complete and incomplete. I just released Conversations, a 60-triptych series in book form through the web-based self-publishing company Blurb. This book is the first volume, containing locations in Downtown, Journal square, McGinley square and Greenville. The second volume will contain the Heights and will have about 56 more triptychs. I am also in the process of recreating some of the triptychs into video.

MEET THE COVER ARTIST

Bovasso is featured on the cover and in the pages of NEW because he is the most recent winner of our ongoing cover contest. As

such, he will receive a modest cash reward in exchange for donating the original work to us. At the end of the year, we will auction

off the works featured on that year’s covers and donate 100 percent of the proceeds to a local nonprofit. We are accepting entries

for future covers on an ongoing basis; for more information visit jerseycityindependent.com/covercontest.

Want to be on our next cover?

ANDREW BlAIZE BOVASSO

bovasso.blogspot.com youtube.com/abovasso

Page 8: NEW Magazine: Fall/Winter 2010

10 10 11

JCSTYLE FILE

We asked people on the street: what inspires

your look?

“I am inspired by Berlin fashion. I wear lots of black and I love anything vintage.”Molly Gold, student

“The weather and how I feel when I wake up.”Tanya Anderson, scientist

“I look for one-of-a-kind pieces.”Michelle Chen, student

“I adore vintage. I dress according to the weather and my mood.”Colby Kelly, director of vintage sales

PHOTOGRAPHY: April Joy Miala

“I am from Ghana, so lots of jewelry and textiles, I never try too hard and nothing too girly.”Zeba Blay, student/writer

“I am inspired by runway fashion.”Sean Denizard, model

“I usually go for bright colors, and am drawn to criss-cross and low plunging straps.”Jeni Rader, candlemaker

Page 9: NEW Magazine: Fall/Winter 2010

12 13

she owns about 700, ranging from playful – a lifesaver face on a liquid-filled band – to tributes – a swatch by Keith Haring, one of her favorite artists.

Recently she added her own designs to the mix. Mendiola owns Bone, a boutique near the corner of Bright street and Jersey Avenue open since July. The store began with watches, funky pieces of Mendiola’s own creation. Most have bones for hands, of the small cut-out type seen on The Flintstones. Packaged in reusable cases meant to store loose change, the watches range from simple to sparkly, with Austrian crystal and mother-of-pearl accents.

This is Mendiola’s third business in Jersey City, and her first boutique. The Cuban-born attorney is also an owner of the Hard Grove Cafe and Bubby’s Burritos; the latter is visible from Bone’s front door.

12 12

WRITTEN BY: Jennifer Weiss PHOTOGRAPHY BY: steve Gold

Bone

retail scene

Carmen Mendiola likes watches so much she sometimes wears two at a time.

Page 10: NEW Magazine: Fall/Winter 2010

14 15 14 15

Why Bone? The name is an acronym; it stands for Believe Obstacles Never exist.

It lends itself to wordplay reminiscent of French Connection’s “fcuk” – white and black Bone tees are printed with catch phrases like “bone hard,” “bone sex” and “bone u.” There is “bone life” -- “maybe you had a rough day,” says store manager Angel Hilario. -- and “bone spill,” meant to send a message on the Gulf oil spill. (Mendiola plans to donate a portion of the proceeds from those shirts to the cleanup.)

“You want to have fun with it,” says Mendiola, who sometimes wears one of her tees to court under a suit. “It’s clothing with an attitude, reflecting what you feel.”

Bone’s other clothes, which include flannel and cotton drawstring pants, are made for lounging. Also on sale are soy candles, tote bags and organic-cotton children’s tees – some printed with “Boney,” a swirling character Mendiola designed with little chick feet.

The frequently doodling and painting Mendiola came to the U.s. from Cuba as a young girl. she started a job in Jersey City in the early ’90s after making good on a childhood dream to become

a lawyer, and she currently lives Downtown.Mendiola is excited about her next watch, an

almost completely biodegradable timepiece with a bamboo face and case made of corn resin. she hopes to have it and other new items, including jewelry, available later this fall, and will also add products by local artisans to the store.

Duda Penteado, a Jersey City artist whose work is displayed at the Hard Grove Cafe, will design “Fishbone,” an upcoming Bone collection of clothing and watches set to debut this spring. One of his fish graces a store wall.

Mendiola has plans for monthly parties at the store, and hopes to attract other small businesses to a city she loves.

And as for the many challenges presented by the economy, Mendiola might say, “bone it.”

“You have to focus on what you want to do,” she says. “People aren’t shopping as much, they’re not going out to eat as much, but if you believe in something, you do it.”

“You want to have fun

with it... It's clothing

with an attitude,

reflecting what you

feel.”D

ETA

ILS Bone

437 Jersey Avenue201 333 0800watchbone.com

Page 11: NEW Magazine: Fall/Winter 2010

16 17

WRITTEN BY: Matt Hunger PHOTOGRAPHY BY: Melanie McLean

MEET JERSEY CITY’S KINGS OF CAFFEINE

Page 12: NEW Magazine: Fall/Winter 2010

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After graduating from saint Peter’s Prep in 1956, Jersey City native James Reilly, like many locals, went to work at one of Hudson County’s many factories. As was common

in that post-war era of robust, well-paid manufacturing jobs, Reilly spent his entire adult life working for one company, as a millwright mechanic at Maxwell House’s coffee plant in Hoboken, just down the Palisade from his home in the Heights.

“I remember when almost everyone in the neighborhood worked in the Maxwell House plant,” Reilly’s widow Regina says (James Reilly died in 2003). “It was a good job … it was a wonderful place.” The company, she says, would host family picnics for the workers each year, and it treated its employees well.

“When they worked there, they felt like they belonged to the Maxwell House family,” she says. “It was almost like a betrayal when the plant closed.”

In June 1990, Maxwell House parent company Kraft Foods (which at the time was owned by an even larger multinational, Phillip Morris) told the more than 600 Hoboken workers that their services would no longer be needed, citing lower labor costs in Florida (many of the Hoboken workers were nearing retirement age and close to receiving lifelong – and expensive – benefits packages) and the potentially valuable 22 acres of waterfront land with Manhattan vistas. (Not surprisingly, the factory site was later purchased by Toll Brothers and has been developed into luxury condominiums.)

“Closing the plant made a lot of economic sense for the company,” Reilly’s widow Regina says. “But it didn’t make much sense for the workers.”

As the plant wound down operations in 1992, James Reilly told the New York Times that his final year there had been the worst of his life.

“It’s like we had a disease and have been wasting away,” he said. “It would have [been] better if they shot us in the head.”

The closing of the plant, which opened in 1939, was at the time just the latest example of manufacturing’s diminished role on the Hudson County waterfront, as the job base continued to shift from blue-collar, coffee-dependent factory work of one kind to white-collar, coffee-dependent work of another.

But despite the broad and widespread transformation in what drives the local economy, coffee manufacturing continues to exist in Jersey City, although on a very different scale, as two specialty roasters thrive in an industry that’s changed quite a bit in the past two decades.

As the 1980s drew to a close, Maxwell House wasn’t the only coffee company thinking about

cutting costs. Oren Bloostein had launched the New York City-based coffee roaster Oren’s Daily Roast just three years prior, and his nascent business, citing the familiar need for more space and cheaper rent, moved its roasting facility to Jersey City’s Communipaw Avenue. It’s fair to say that the relocation went mostly unnoticed among the food industry’s movers and shakers.

“We were, and are, in the specialty end of the coffee business,” says Bloostein. “Maxwell House, in total nationwide, used to roast in a day what it now, after 25 years, takes me about 18 months to roast.”

Of course, Oren’s produces far less coffee, for a far different clientele, than Maxwell House, whose easily recognizable large blue plastic containers line the shelves of sprawling supermarkets. In comparison, most of Oren’s Daily Roast is destined for upscale restaurants and delis, bagel makers, and bakers – places where, Bloostein says, there’s an expectation for a more refined roast.

Oren’s was unable to fill the vacancy of Maxwell House in another respect: employment. Bloostein interviewed at least a few former Maxwell House workers after the factory’s closure. They were, he says, skilled and knowledgeable of the industry, and most had worked

Roaster Michael Calabrese pours the beans at Kobricks

Page 13: NEW Magazine: Fall/Winter 2010

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more years in the coffee industry than Oren’s Daily Roast had even existed. But as a small business struggling to grow, Bloostein’s small shop couldn’t afford to hire the experienced workers.

“I only had one part-time employee to start,” Bloostein recalls. “I think when I moved the roaster [to Jersey City] I had two stores and two full-time and a couple of part-time employees only.”

What’s more, he adds, workers trained in mass coffee manufacturing weren’t exactly the best fit for a specialty gourmet roaster.

“There was a really different philosophy as far as coffee goes,” Bloostein says, adding that even though economics drove his decision, he’s not sure the workers “would have fit in my slightly different – let’s say uncorporate – company.”

As Maxwell House departed from Hudson County, the coffee industry itself was changing in drastic ways. A small seattle company known

as starbucks was just beginning to sell coffee drinks in addition to beans and supplies. In

1987, it opened its first locations outside of the emerald City; today it boasts more than 15,000 locations in over 50 countries. Perhaps more than any other factor, starbucks has helped bring the idea of boutique coffee from the fringes to the mainstream, turning coffee from mere workplace crutch to specialty beverage, complete with plenty of jargon and an endless stream of new product variations (mocha coolattas, iced lattes, frappuccinos, bottled and canned coffee drinks, etc).

Along with this market explosion has come a widespread acknowledgment – both from the consumer and many companies – of the harsh economic realities of coffee farming, which has led many companies large and small to pursue the now-common Fair Trade certification.

“We’ve been Fair Trade certified for nearly a decade,” says steven Kobrick, chief operating officer and vice president of Jersey City-based Kobricks Coffee Company. “It’s something we knew our customers would appreciate.”

Kobrick has been personally involved in the

family business, which dates back to 1920, since the mid-1980s, giving him a prime vantage point with which to observe the industry’s transformation.

“It used to be that you’d have to go to coffee specialty stores to find certain roasts,” he says, but that changed in the ‘80s and ‘90s, he says, as gourmet markets became more common and consumer sophistication increased.

“Coffee roasters at the time saw an opportunity to offer single origin specific coffees due to the increased interest,” Kobrick says. “That’s when you started to see roasts like mocha Java blends where you’d once see generic coffee pots.”

Located at the northernmost end of Marin Boulevard, Kobricks more or less straddles the line between Jersey City and Hoboken. The open, high-ceilinged ground floor of the large two-story brick building is dedicated to the production side, with a large garage door for truck deliveries and pickups and, through a door, the coffee processing area. It’s here that both the industrial-sized coffee bean roaster (capable of roasting up to 500 lbs of beans at a time) and the special-order small roaster are housed, and from where the coffee aroma has seeped into everything from

Inside the Oren’s Daily Roast facility on Communipaw Avenue

WE WERE, ANd ARE, IN ThE

SpECIAlTY ENd OF ThE COFFEE buSINESS.

MAxWEll hOuSE, IN TOTAl

NATIONWIdE, uSEd TO ROAST IN A dAY

WhAT IT NOW, AFTER 25 YEARS,

TAKES ME AbOuT 18 MONThS TO ROAST.

Page 14: NEW Magazine: Fall/Winter 2010

22 23

the walls to the workers. (I can’t shake the smell of coffee long after leaving the factory.)

In another part of the room, a conveyor belt carries vacuum-sealed bag after vacuum-sealed bag of ground- and whole-bean coffee being prepared for delivery. Much of the specialized machinery looks distinctly industrial-age, an increasingly rare sight in a 21st century American economy that often outsources manufacturing to other countries, or at least the poorer parts of this one. Against a far wall sit still-green coffee beans in burlap sacks bearing the names of Guatemala, Papua New Guinea, and other coffee-growing countries from which the beans came.

Both Kobricks and Oren’s still send representatives to many of these countries, often entering into Direct Trade agreements with individual farms and farm-collectives. These direct manufacturer-farmer relations cut out the middlemen who once pocketed much of the money that could – and should – have been going to the farmers.

Kobrick says his customers, many of whom are high-end restaurants, have found the changes in

his business approach appealing. They are also increasingly interested in the higher-quality beans often produced in some of the more remote south American or east African villages. With the world’s coffee berries often derived from just a few strains of the plant, taste is usually dictated by a region’s climate, water and soil. some of the tastiest coffee, Kobrick says, comes from farms accessible only by long winding paths, often traversed by men leading donkeys bearing fifty-pound bags of coffee beans.

Kobricks’ Jersey City facility stands in stark contrast to the technologies available to the developing nations’ farmers. Upstairs from where the coffee is prepared is a room designed to look like a cafe, which is where new coffee roasts are cupped – that is, where the roasts can be sampled for taste and aroma.

In the process of cupping, the company’s expert tasters – Kobrick, principal coffee buyer stuart Bander shauw and roaster Michael Calabrese – sample the product, observing the tastes and aromas to ensure a new roast’s quality. The procedure involves first smelling the

Page 15: NEW Magazine: Fall/Winter 2010

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coffee and then tasting just a sip – called a mouthfeel – for its body, texture, sweetness, acidity and, more generally, its flavor.

Off to the side in the cupping room is one of the company’s original roasters from the early 20th century, essentially a smaller and more worn version of the larger roasters used a floor below. Across the room sits a newer machine that shines near-infrared light to help ensure that there is an even roast to the coffee (it looks kind of like an open-faced Xerox). Next to that is another vestige from the company’s earliest days, an old wooden cupping table on which tasters still sample the roasts. Many of the roasts to be cupped are prepared in various coffee brewing apparatus, from standard to pseudo-space age. It’s an interesting mix of old methods and new technologies for a company that has survived as family owned and operated throughout the coffee industry’s explosion.

“We used to be located in Lower Manhattan when my grandfather started the company back in 1920,” says Lee Kobrick, steven’s older brother and the company’s president and chief executive officer. “But we had to move because of the rising cost of real estate.”

If this sounds familiar, it should. Kobricks’ 20th century moves run parallel to the recent history of New York City manufacturing. In 1950, the company relocated to Tribeca, which was then still home to many large manufacturing buildings, and more importantly, still affordable. But by the 1980s, Kobricks once again found itself squeezed, and the company relocated again, to its present location in Jersey City.

The family thought it had found a secure long-term location in an industrial part of New Jersey, an area easily accessible to ports, highways and New York City, where their trucks would be able to make deliveries unencumbered by the traffic more associated with present day Jersey City. But as both Hoboken and Jersey City’s development exploded in the early aughts, the Kobricks – who own the Jersey City building – once again faced the

lure of decamping for more affordable digs, though they opted to stay put for the time being.

The success of both Kobricks and Oren’s suggests a sustainable – though smaller-scale – future for local manufacturing jobs, although it's clear that small manufacturing alone will not be enough to replace the mass production jobs that have departed the area. (While more than 600 people worked at Maxwell House when it was announced the plant would close, Kobricks and Oren’s together employ less than 40 in Jersey City.)

Meanwhile, in the broader coffee context, the future suggested by both Jersey City’s two small roasters is one in which more refined palates go hand-in-hand with more ethical business practices. In many ways this means local roasters are poised to do well, as they can work closely with small farms and smaller profit margins, unlike big-name manufacturers. Ironically, however, the very hip, urban and sophisticated culture that has helped these

The Kobricks crew preps for a cupping (clockwise from L): stuart Bander shauw, steven and Lee Kobrick, and Michael Calabrese

COFFEE ROASTERS SAW AN

OppORTuNITY TO OFFER SINGlE ORIGIN SpECIFIC

COFFEES ... ThAT’S WhEN YOu STARTEd TO SEE ROASTS lIKE

MOChA JAvA blENdS WhERE YOu’d

ONCE SEE GENERIC COFFEE pOTS.

ON

LIN

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FOR MORE phOTOS:jerseycityindependent.com/roasters

KObRICKS COFFEE COMpANYkobricks.com

OREN'S dAIlY ROASTorensdailyroast.com

small roasters grow could force them to move once again, as local development priorities continue to follow the money, shifting to office-based commercial and high-end residential from manufacturing.

“We briefly talked about moving to Kearny,” home to many of Hudson County’s big manufacturers, steven Kobrick says. “But right now we’re happy where we are.”

Page 16: NEW Magazine: Fall/Winter 2010

27

THE TALE OF THE ROAST

WRITTEN BY: Matt Hunger IllUSTRATIONS BY: Jade Kuei

bEEChWOOd CAFE290 Grove St.201 985 2811WHAT KIND OF BEANS DO YOU USE, AND WHY?“We use T.M. Ward roasted coffee, which people seem to like. Our lattes are probably the most popular drink here.”WHY IS THIS cOFFEESHOP THE BEST IN TOWN?“We’re popular for our atmosphere and food, as you can see by the crowd.”

– Sam Lee, manager

MAdE WITh lOvE530 Jersey Ave.201 451 5199madewithloveorganics.com WHAT KIND OF BEANS DO YOU USE, AND WHY?“I’d rather not say, but it’s from an organic and fair-trade roaster located in upstate New York. We took a while tasting different roasts to make sure it was suitable for our sweet and savory baked goods.”WHY IS THIS cOFFEESHOP THE BEST IN TOWN?“every ingredient we use is organic, from the coffee and tea to the baked goods.”

– Celeste Governanti, owner and head baker

lEGAl GROuNdS COFFEE COMpANY170 Grand St.201 521 2005WHAT KIND OF BEANS DO YOU USE, AND WHY?“We roast our own beans that we get directly from my importer. We have a one-pound roaster in both the Jersey City and Hoboken locations, and everything we make is roasted in-store that day. We’ve been using the same house roast for about 5 years now, but we can also roast origin-specific beans.”WHY IS THIS cOFFEESHOP THE BEST IN TOWN?“everything is fresh and done in-store, and we have some of the highest-end coffee equipment, from the espresso maker to the coffee roaster. I’ve spent a long time creating the right roasts for the beans we get.” – Chris Escudero, owner

ThE STOCKINETTE KNITTING CAFE581 Jersey Ave.201 792 5648thestockinette.comWHAT KIND OF BEANS DO YOU USE, AND WHY?“We use a premium T. M. Ward coffee roast prepared at the correct ratio of coffee to water so it doesn’t taste like bean-flavored water, unlike some other places. … Lately people have been asking for our iced mochas.”WHY IS THIS cOFFEESHOP THE BEST IN TOWN?“It’s unique, we offer opportunities for artists to show art on the wall, and we run the stitch ‘n’ Bitch Jersey City knitting group out of here.” –Gynine Visconti, owner

ThE WAREhOuSE140 Bay St.201 420 8882thewarehousejc.comWHAT KIND OF BEANS DO YOU USE, AND WHY?“We’re actually switching coffee suppliers to Intelligentsia Coffee in October. Right now we use T. M. Ward, but we think Intelligentsia is a lot better coffee. They have better beans and better buying practices, and they’re out there looking for best beans.”WHY IS THIS cOFFEESHOP THE BEST IN TOWN?“What makes The Warehouse the best? The atmosphere here and the people. Customers come here to work and they get to know each other.” – Diana Valenzuela, barista

Page 17: NEW Magazine: Fall/Winter 2010

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| SHOPPING AND SALONS

APPARElAnother Man’s Treasure (p.38) amtvintage.comAspasia’s Boutique aspasiasboutique.comBone watchbone.comDeeN (p.38) shopdeen.comDuck Duck Goose ddgconsignment.comHello Again Vintage* helloagainvintage.comHolmes & Co. Outfitters shopatholmes.comNine Lives myspace.com/ninelivesskateshopTia’s Place tiasplace.comVivi Girl vivigirlshop.com

HOME/GIFTS/SPEcIAlITY ITEMS & SERVIcES14th st. Garden Center 14thstreetgardencenter.comBasic Builders* (p.4) basicbuilders.comDowntown Coop (p.36) downtowncoop.comGallerie Hudson (p.42) 201 434 1010Jacks Toy shop (p.47) jackstoyshop.comJersey Wine & spirits (p.34) libertyharborwine.comKanibal Home (p.46) kanibalhome.comLoveprint Jewelry loveprintjewelry.comMagic Cleaning (p.46) magiccleaningservicellc.com Minuteman Press* (p.47) mmpjc.comsmith & Chang (p.36) smithchang.comVespa Jersey City (p.39) vespajc.com

BEAUTY/SPASBalance salon balancehair.comDiva spa & salon* divaspas.netexperience spa xperiencespaandsalon.comshampoo JC (p.40) shampoojc.comWalker’s Apothecary walkersapothecary.com

| FITNESS

Brick Haus brickhausfitness.comClub H clubhjc.comGrove street Bicycles (p.46) grovestreetbicycles.comHamilton Health & Fitness (p.41) 201 714 7600JCF Boot Camp (p.46) jcfbootcamp.comModify Fitness (p.47) modifyfitness.comNishani Wellness (p.40) nishaniwellness.comProject Pilates (p.41) projectpilates.comsunMoon Yoga sunmoonyoganj.comYoga shunya (p.40) yogashunya.com

| ART AND CULTURE

58 Gallery fifty8.comArt House (p.43) arthouseproductions.orgAttic ensemble atticensemble.orgCreative Grove Artist Market (p.4) creativegrove.org Curious Matter curiousmatter.blogspot.comFish With Braids (p.45) fishwithbraids.blogspot.comHudson Co. Theatre Alliance* (p.44) hudsonall.orgJ CITY Theater (p.44) jcity.orgJersey City Art school (p.45) jcartschool.comJersey City Craft Mafia (p.46) jerseycitycraftmafia.comKennedy Dancers* kennedydancers.orgLoew's Jersey Theatre* (p.44) loewsjersey.orgNext step Broadway nextstepbroadway.comNuradeen’s Gallery (p.45) 201 978 8074The Distillery* distilleryart.org

| FOOD AND DRINK

MExIcAN/cARIBBEANAzucar azucarcubancuisine.comBubby’s Burritos (p. 33) bubbysburritos.comHard Grove Cafe (p.33) hardgrovecafe.comLa Conguita laconguita.comTaqueria 201 333 3220

ITAlIAN/FRENcH/MEDITERRANEANBar Majestic barmajestic.comBistro La source bistrolasource.comCasa Dante* casadante.comCity Vino cityvino.comIt's Greek to Me (p.34) itsgreektome.comMadame Claude Cafe madameclaudecafe.comMichael Anthony’s mar-jc.comPort-O Lounge portolounge.comPresto’s 201 433 6639

AMERIcAN/MIxEDAmelia’s Bistro ameliasbistro.comedward’s steakhouse edwardssteakhouse.comHamilton Inn (p.31) hamiltoninnjc.comIron Monkey (p.30) ironmonkey.comLiberty House libertyhouserestaurant.comLight Horse Tavern lighthorsetavern.comLITM (p.35) litm.comMarco & Pepe marcoandpepe.comPark Tavern* 201 434 9253skinner’s Loft (p.32) skinnersloft.comThe embankment (p.35) theembankmentnj.comThe Merchant themerchantnj.comWhite star Bar whitestarbar.com

EAST ASIAN/SOUTH ASIANGrand sichuan thegrandsichuan.comHonshu honshulounge.comKomegashi komegashi.comMore morejc.comRasoi* rasoiindianrestaurant.comsaigon Cafe saigoncafejc.comsawadee sawadeejc.comThe Village* villageindiancuisine-nj.comWild Fusion wildfusionjc.com

cASUAl/cOFFEE/IcE cREAMBasic basiccaferestaurant.comBeechwood Cafe 201 985 2811Ibby’s Falafel ibbysfalafel.comLegal Grounds Coffee 201 521 2005Made with Love (p.35) madewithloveorganics.comPhilippine Bread House* 201 659 3880subia’s 201 432 7639The stockinette (p.46) thestockinettejc.comThe Warehouse (p.47) thewarehousejc.comTommy 2 scoops tommy2scoops.comTorico’s Ice Cream 201 432 9458

BARS/NIGHTclUBSBarrow street Bar barrowbar.comLamp Post myspace.com/lamppostLucky 7 lucky7tavern.comstar Bar gostarbar.comZeppelin Hall Beer Garden zeppelinhall.com

28 29 * denotes establishments outside of Downtown Jersey City

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THE IRON MONKEY

size Matters. The Iron Monkey takes Downtown Jersey City nightlife to new heights with three distinct floors of entertainment ranging from neighborhood bar to intimate dining to a spacious rooftop oasis that is hands-down the best outdoor space to eat and drink at in Jersey City. As if that wasn’t enough, the Iron Monkey is rockin’ the city’s largest selection of craft beers (over 300 in stock and 35 on tap), an equally diverse menu, local artists on display and an endless variety of live entertainment. serving lunch, dinner, and brunch on weekends and offering a wild variety of wacky drink specials, the Iron Monkey is the place to go for entertainment in excess and super-sized fun.

99 GReeNe sTReeT JeRseY CITY 07302T 201 435 5756ironmonkey.com

THE HAMILTON INN

The Hamilton Inn is the newest addition to a quickly growing Hamilton Park community. This well-rounded spot is perfect for indoor and outdoor dining for lunch, dinner with friends, hanging out at the bar or visiting for a not-to-miss brunch experience. The Hamilton Inn brunch features a $4 cocktail menu, chilled out DJs and a menu that includes everything from a classic Inn Burger to the innovative fussili bolognese with braised beef, veal and pork with creme fraiche. There is even a distinct spin on sandwich, pizza, pasta and salad options, and a tasty kids menu. Raw bar fanatics take note: The Hamilton Inn serves up fresh Kumamoto and Blue Point oysters and clams on a half shell. To accompany your delicious food, there is an affordable wine list with 35 choices available by the glass, half bottle and bottle; as well as delicious cocktails and a great beer selection. Takeout and delivery are available for a quiet night at home, and you can catch your favorite teams each saturday and sunday on the bar’s TVs. Visit the website to join the mailing list and to stay informed of special events, DJs and drink specials.

708 JeRseY AVeNUe JeRseY CITY 07302T 201 839 5818 F 201 839 5804hamiltoninnjc.com

Page 19: NEW Magazine: Fall/Winter 2010

BUBBY’S BURRITOS440 JeRseY AVeNUeJeRseY CITY 07302T 201 333 1550 or 201 333 7004bubbysburritos.com

HARD GROVE CAFE

Take one step inside this artsy Downtownrestaurant and you’ll know that you’re in for anentertaining evening. Latin music and Cubanmojitos set the tone for a south Beach-like partyatmosphere, while authentic Cuban food choicesare available – from Hemingway churascosteak to shrimp with garlic sauce to the classicCuban shredded beef. The Hard Grove Cafehas expanded its menu to include vegetarianselections with a Latin emphasis, like vegetarianlemon salsa chicken. On Tuesdays and Wednesdays, check out the all-you-can-eat Latinmango-pineapple BBQ chicken, ribs or pulled pork with prices starting at $9.99. The cafe offers brunch on weekends, and features selections like mixed berry pancakes, breakfast quesadillas andhuevos rancheros – not to mention bottomless bloody marys and mimosas. stop by the Hard Grove and enjoy a magnificent experience.

319 GROVe sTReeTJeRseY CITY 07302T 201 451 1853 F 201 451 8964hardgrovecafe.com

Bubby’s Burritos is a cozy Downtown California-Mexican eatery which prides itself on providing fresh, natural, lard-free ingredients in all its dishes. Its homemade corn tamales, nachos, burritos, tacos and quesadillas are oil-free and never too hot or spicy, while its salsas, guacamole and chili are handmade fresh on a daily basis with onions, cilantro and natural ingredients. Bubby’s offers delivery throughout Jersey City and Hoboken.

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SKINNER’S LOFT

skinner’s Loft is an elegant yet casual, upbeat bistro-style restaurant. It features an eclectic menu of deliciously seasoned small plates and entrees, as well as tried and true comfort food, like a juicy burger. There are extensive beer, wine and liquor lists to accommodate the usual, as well as satisfy the adventurous. The handcrafted bar is adorned with a copper ceiling and antique Italian tiled floor, with the loft space upstairs housing a beautiful, but comfortable, dining room. In the summertime, skinner’s Loft offers dining in the rooftop garden, serving specials daily, and featuring carefully made cocktails using fresh squeezed juices, house-made syrups, and house- infused liquors. Join us for lunch Tuesday through Friday, brunch on the weekends, and dinner until 11 every night.

146 NeWARK AVeNUe JeRseY CITY 07302T 201 915 0600skinnersloft.com

PAID FOR BY OR IN PART BY THe NJ URBAN eNTeRPRIse ZONe PROGRAM

Page 20: NEW Magazine: Fall/Winter 2010

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LITM

every day is new and exciting at LITM. This popular neighborhood destination is a restaurant, lounge and gallery with a great mix of fresh and exotic cocktails and an extensive beer list, monthly art exhibitions by local and international artists and nightly orders of modern American cuisine by Alexander Diaz. LITM was awarded “Best Casual” in 2008 by the Independent Restaurant Association.

140 NeWARK AVeNUe JeRseY CITY 07302T 201 536 5557 litm.com

THE EMBANKMENT 234 10TH sTReeT JeRseY CITY 07302T 201 222 6115theembankmentnj.com

The embankment Restaurant is a unique space for your next wedding or event. Our experienced team has a talent for making your day an unforgettable occasion for both you and your guests. We are equipped to handle many different types of events and look forward to helping you plan yours.

MADE WITH LOVE530 JeRseY AVeNUe JeRseY CITY 07302T 201 451 5199madewithloveorganics.com

With artisanal breads, empanadas, quiches, cookies, pies and cakes made with organic ingredients, Made with Love is Jersey City’s destination for sweet and savory baked goods. Now there’s more to love: daily lunch, weekend brunch, communal dinners, live music, artreceptions, cooking/baking classes and children’s parties. simple, pure, and Made with Love.

PAID FOR BY OR IN PART BY THe NJ URBAN eNTeRPRIse ZONe PROGRAM

JERSEY WINE & SPIRITS

Jersey City’s premier wine shop. Over 2,000 wines from around the world to choose from. Wines for every budget, single-malt scotches,small-batch bourbons and a great selection of microbrews, corporate gift baskets, glassware and cheese. Great customer service. Delivery available. stop by the store or shop online at libertyharborwine.com.

492 JeRseY AVeNUe JeRseY CITY 07302T 201 763 5888libertyharborwine.com

IT’S GREEK TO ME194 NeWARK AVeNUeJeRseY CITY 07302T 201 222 0844 F 201 222 0644itsgreektome.com/jerseycity.html

enjoy classic cuisine at this Downtown eatery, with the sunny Greek island decor providing a cheerful atmosphere for an informal and moderately priced lunch or dinner. It’s Greek To Me prides itself in offering a wide array of healthy traditional Greek food with an American flair. everything is made fresh daily, and it’s BYOB with no cork fee. Dine in, take out, call for delivery or order online.

Page 21: NEW Magazine: Fall/Winter 2010

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SMITH & CHANG GENERAL GOODS

smith & Chang General Goods is a general store with an eco-friendly twist and a vintage vibe, featuring quality goods that are essential to everyday life. At General Goods, you will find vintage and antique furnishings as well as kitchenware, apothecary, hardware, lighting and unique pieces produced by new designers. General Goods believes that the tradition of the local merchant is the key to building a more sustainable future. The owners of smith & Chang look forward to bringing the finest and most conscientiously made goods to Jersey City.

230 PAVONIA AVeNUe JeRseY CITY 07302T 201 420 0557 smithchang.com

GRACE CHURCH VAN VORST

A vibrant, progressive episcopal church located in downtown Jersey City, Grace Church Van Vorst has been serving the community since 1847. GCVV is a leader in innovative arts and social justice programs that reach out to those who are seeking a deeper connection to God and neighbor. The Grace senior Center for Healthy Living and the Breakfast Plus! Program provide activities, support and food for hundreds of our most needy. November 2010 marks the 21st year of our annual Cathedral Arts Festival, the longest-running celebration of the visual arts in Hudson County. And of course, there are worship services in our beautiful sanctuary every sunday. All are welcome to join us for a traditional service at 9:15 am or a contemporary worship (with child care) at 11 am. Be sure to check our website often for upcoming events. There’s always something happening at Grace Van Vorst.

39 eRIe sTReeT JeRseY CITY 07302T 201 659 2211gracevanvorst.org

DOWNTOWN COOP

29 MCWILLIAMs PLACe JeRseY CITY 07302T 201 855 6767downtowncoop.com

Downtown Coop is Jersey City’s alternative grocery store specializing in a diverse selection of local, organic and sustainable foods. It strives to build a lasting relationship between local, independent producers of high quality food and the wonderful community that is Jersey City. Get Healthy, Get Local.

Page 22: NEW Magazine: Fall/Winter 2010

VESPA JERSEY CITY

Vespa riders quickly discover that even everyday travel becomes a memorable adventure. A daily commute into the city, a last-minute errand, a fast saturday trip to the farmers market – suddenly you’ll look for reasons to twist the throttle and go. Wherever you choose to ride, you’ll get there with a minimum of fuel, a maximum of fun and plenty of storage space to bring your laptop or that gallon of organic milk. For every mile traveled on your fuel-efficient Vespa, you make a lasting contribution to conserving our nation’s energy resources, the environment and the mental health of congestion-weary fellow travelers. Vespa Jersey City is the only exclusive Vespa and Piaggio dealer in New Jersey. With factory certified service on site and UeZ certification, you can enjoy savings (only 3.5 percent sales tax on most items), convenience and fun. A beautiful boutique dealership in a historic building, Vespa Jersey City makes it worth the visit.

247 10TH sTReeT JeRseY CITY 07302T 201 VesPA JC (837 7252)vespajc.com

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Dubbed a “knockout vintage boutique” by Time Out New York, this cozy downtown shopping destination continues to attract admirers from both sides of the Hudson and beyond. Knowledgeable owners Meika and Warren Franz travel far and wide, carefully hand-picking each item, striving to keep the racks affordable and fresh with new merchandise weekly. The store boasts a kaleidoscopic array of vintage fashions, accessories, shoes and jewelry for men and women from the 1900s to the 1980s, with a focus on classic vintage, high-fashion trends and designer finds. An intriguing mix of records, books, collectibles and other vintage oddities ensure there is something for everyone. Come see what treasures await you!

353 GROVe sTReeTJeRseY CITY 07302T 201 860 9990 amtvintage.com

ANOTHER MAN’S TREASURE

A hidden treasure in the Powerhouse Arts District, DeeN offers a select choice of designer apparel for women and men as well as home décor and pet goods. DeeN is a lifestyle boutique, with trendy fashion all year round. Let’s make your shopping experience simple and enjoyable. Get $10 off any item in the shop when you mention this ad in NEW Magazine.

DEEN BOUTIQUE140 BAY sTReeTJeRseY CITY 07302T 201 963 DeeN (3336)shopdeen.com

PAID FOR BY OR IN PART BY THe NJ URBAN eNTeRPRIse ZONe PROGRAM

Page 23: NEW Magazine: Fall/Winter 2010

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PAID FOR BY OR IN PART BY THe NJ URBAN eNTeRPRIse ZONe PROGRAM

PROJECT PILATES1 McWILLIAMs PLACe JeRseY CITY 07302(Soon to be located in Hamilton Health & Fitness)

T 201 HeALTHY (432 5849)projectpilates.com

Pilates is a method of exercise and physical movement for men and women designed to stretch, strengthen, tone, mobilize and balance the body. Pilates is great for muscle stamina, mental clarity and overall health, wellness and awareness. We offer a variety of classes to fit any budget including private sessions, semi-private sessions, group tower classes and group mat classes in a fully equipped pilates studio. We specialize in pre/post natal pilates and injury prevention and recovery. Visit our website to schedule your class or stop by the studio.

HAMILTON HEALTH & FITNESS

Located inside Hamilton square, Hamilton Health & Fitness combines the latest innovations with a spa-like setting. Taking its cue from the natural beauty of historic Hamilton Park, HHF is light, airy, green and natural. Large thermal windows flood the space with light, while natural stone and wood finishes accompany the most advanced cardio and weight-training equipment. In addition to an innovative, cutting-edge nutrition program, integrated amenities complete the experience for body and mind. HHF features an indoor lap pool, sauna and steam rooms, children’s room, group fitness classes and a fully equipped Pilates studio directed by Project Pilates. An uncommon gym; HHF offers the most holistic health and fitness experience in Jersey City. Opening Fall 2010.

161 eRIe sTReeTJeRseY CITY 07302T 201 714 7600hamiltonhealthfitness.com

YOGA SHUNYA

275 GROVe sTReeT | 3RD FLOORJeRseY CITY 07302T 201 610 9737yogashunya.com

Yoga shunya is celebrating its 10th anniversary serving the Jersey City community with compassionate teaching and attention to healthy alignment. Classes for all levels are held everyday with additional workshops on a variety of topics. It’s easy to begin – simply check the schedule and drop in when you’re ready.

SHAMPOO JC107 CHRIsTOPHeR COLUMBUs DRIVeJeRseY CITY 07302T 201 395 0045shampoojc.com

By way of NYC’s Lower east side, Harley DiNardo of shampoo Avenue B has opened shop in Downtown Jersey City. “We want clients to feel as comfortable about getting their hair done here in Jersey City as they would in a hip Manhattan salon.”

NISHANI WELLNESSDOWNTOWN JeRseY CITYT 646 707 [email protected]

Diet dogma ends here! Nutrition and wellness coach Nisha Moodley believes that the key to achieving good health is working with a person’s unique bio-individuality. Break free from emotional eating, boost metabolism and balance digestion once and for all. Mention NEW and receive a $65 initial strategy session ($250 value).

Page 24: NEW Magazine: Fall/Winter 2010

JC FRIDAYSCITYWIDe | JeRseY CITYT 201 915 9911arthouseproductions.orgjcfridays.com

ART HOUSE PRODUCTIONS

For almost a decade, Art House Productions has been a pioneering force in the Jersey City arts movement. Producing a wide range of events, Art House provides opportunities for new art and artists, and fosters a widespread appreciation for the arts in our community. From original, multimedia plays to gallery exhibitions and the popular JC Fridays festival, Art House reminds you that “home is where the ART is!”

1 MCWILLIAMs PLACe | 6TH FLOORJeRseY CITY 07302T 201 915 9911arthouseproductions.org

Art House Productions presents JC Fridays, a quarterly festival held throughout Jersey City at the start of every season. Local businesses and arts organizations join together to celebrate art and culture with a wide range of free events for the public. Programs include art openings and exhibits, music, dance, theater, poetry, film/video screenings and more. Next date: December 3.

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GALLERIE HUDSON

Gallerie Hudson goes beyond just ordinary framing. In addition to creating award-winning designs, they offer conservation and restoration services, and expert advice on how to properly preserve and showcase your art. Also featured in the gallery are original works of art by local artists and artists from around the world. They have thousands of choices in frames, from hand-crafted Italian mouldings to contemporary American hardwoods. Whether you need to frame a family photograph or a Picasso original, Gallerie Hudson is the place to go. They are fully insured and guarantee the quality of their workmanship. so drop by for a friendly, professional design consultation or peruse their collection of original art. store hours are Tuesday through Friday 11 am - 7 pm and saturday 10 am - 6 pm. (Member of the American Professional Picture Framers Association.)

197 NeWARK AVeNUe JeRseY CITY 07302T 201 434 1010

Page 25: NEW Magazine: Fall/Winter 2010

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NURADEEN GALLERY

Nuradeen Gallery is constantly being formed and re-formed by new artists and changing exhibitions for art collectors, interior designers and fashion stylists. The gallery features a diverse range of original works of fine and folk art, handcrafted jewelry, photography; a line of imported fragrances and oils; and hospitality catering services. Nuradeen’s is open saturday and sunday 12 to 5pm and by appointment.

483 JeRseY AVeNUe | GARDeN eNTRANCe JeRseY CITY 07302 T 201 978 [email protected]

FISH WITH BRAIDS GALLERY521 JeRseY AVeNUe JeRseY CITY 07302T 201 451 4294fishwithbraids.blogspot.com

Fish With Braids Gallery is a gallery for urban, street-style expressions, innovative work and illustration that finds new ground between cartoon and graphics. Its installations do not shy away from political content and promote non-gentrified art.

JERSEY CITY ART SCHOOL326 5TH sTReeT | GROUND FLOORJeRseY CITY [email protected]

Make art your focus this fall at JCAs. With an array of four and eight-week courses, intensive workshops and art lectures, there’s something to meet any of your art interests. Classes include drawing and painting, stained glass, sculpture, jewelry making, photography and more. JCAs hosts regular weekly programs too: a sunday night film forum, Monday evening writers’ seminar and Thursday evening live figure drawing.

PAID FOR BY OR IN PART BY THe NJ URBAN eNTeRPRIse ZONe PROGRAM

J CITY THEATER252 9TH sTReeT JeRseY CITY 07302jcity.orgfacebook.com/jcitytheater

J CITY creates quality, high energy and life transforming theater, with a focus on the actor and the story. In the end: a damn good show. J CITY is currently celebrating their 5th season; come out and join them!

HUDSON COUNTY THEATRE ALLIANCE268 4TH sTReeT, 2ND FLOORJeRseY CITY [email protected]

The Hudson County Theatre Alliance is an association of theatre companies dedicated to fostering collaboration, cooperation and audience development among our members with the goal of creating rich, vibrant and varied theatrical experiences throughout our community.

THE LANDMARK LOEW'S JERSEY THEATRE54 JOURNAL sQUAReJeRseY CITY 07306T 201 798 6055loewsjersey.org

One of the grandest spaces for the arts anywhere, the Loew’s was saved from demolition and is now a nonprofit arts center presenting classic film series and stage productions. It’s also available for weddings and other functions. Volunteering opportunities for operations and ongoing restoration are available. Directly across from the JsQ PATH station; discount parking nearby.

Page 26: NEW Magazine: Fall/Winter 2010

MODIFY FITNESSPrivate/group fitness training. Men & women. Train anywhere. Great rates w/ flex schedule. 404 394 0365 | [email protected] | modifyfitness.com

JACKS TOY SHOPThis locally-owned, independent toy store offers fun, high-quality, award winning toys for infants & children.528 Jersey Ave. | 201 332 TOYs | jackstoyshop.com

JERSEY CITY ART SCHOOLCourses include painting, sculpture, jewelry making and figure drawing, as well as the weekly writing workshop and sunday night film forum. jcartschool.com

JCF BOOT CAMPJCF Boot Camp is Jersey City’s #1 fitness and nutrition boot camp for women of all fitness levels and ages. 201 484 7848 | JCFBootCamp.com

MAGIC CLEANING SERVICE LLC$15 off when you mention this ad! Call 201 963 1147 or email [email protected] to book an appointment. magiccleaningservicellc.com

GROVE STREET BICYCLESGrove street Bicycles is a full-service bicycle shop. We carry bikes for the entire family and offer lifetime service with every new bicycle purchase.

KANIBAL HOMEOffering a range of refurbished furniture, found objects, vintage dishware and plenty of new home goods, apparel and gift items. 551 200 9386 | kanibalhome.com

THE STOCKINETTE KNITTING CAFEThe stockinette is a perfect niche, balancing fiber art, fine art and culinary delights. Free wifi & private garden.581 Jersey Ave. | 201 792 KNIT | thestockinette.com

THE WAREHOUSE CAFECome get plugged and restored at the Warehouse.140 Bay street | 201 420 8882 | thewarehousejc.com

HANDMADE HOLIDAY MARKETshop for handmade gifts made by local artists at this holiday event. Hosted by Grace Church Van Vorst at 39 erie street. jerseycitycraftmafia.com

3035 kennedy boulevard • jersey city, nj 07306t 201.659.9277 • f 201.659.6958 • www.mmpjc.com

Offset Printing • Digital Printing Large Format • Direct Mail

Graphic Design • Die Cutting & More

We knoW color

MINUTEMAN PRESSWith a broad range of printing services, industry knowledge and whatever-it-takes attitude, Minuteman Press can help you accomplish all your printing goals.

Page 27: NEW Magazine: Fall/Winter 2010

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partingshot

New York Harbor, shared by Jersey City along the Hudson River, is a working harbor navigated by tugboats, barges, pleasure craft and vessels that transport commuters. It's so near, yet many of us never fully see it. This summer our photographer, steve Gold, set sail on the Hidden Harbor Tour as part of the City of Water Festival. This is just one of his many photos from that day; you can see the rest online at jerseycityindependent.com/hiddenharbor.

Page 28: NEW Magazine: Fall/Winter 2010