New Future Storage Solution

6th November, 2013

Memory Product Planning

Device Solution

Samsung Electronics Co.

SC Kwon, Yejin Moon, Karin Werder

� Slowing-down High-end Market, Rapid growing Low-end Market

� Feature phones are being replaced by Smartphones

Smartphones Market Overview

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E

Mil

lio

ns

of

Un

its

Mobile Phone Sales

Sources: Strategy Analytics, June 2013

First year smartphones outsell

feature phone world wide @2013

Feature Phone

Smart Phone

New Future Storage Solution

File Manager

Device optimization

High Speed

Low Power

eMMC5.0 + CQ

UFS

Storage

Smart G.C.

Latency

Leveling

Samsung Storage Roadmap

2013 2014 2015 2016

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Embedded

Storage

External

Storage

UFS 2.0

G2 x 2L

UFS 2.0

G2 x 2L

Security

UFS 2.1

G3 x 2L

I/O

Virtualization

eMMC5.0

eMMC5.0

eMMC5.1

eMMC Pro

eMMC Evo

UFS

eMMC5.0

w/ CQ

UFS 3.0

G4 x 2L

Secure SD

SecureUFS Card

UFSUFS

� CMD Queue provides better user experience

Performance Enhancement of CMD Queue

Latency Reduction Random Read Enhancement

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

5.0 5.0+CQ

0

2

4

6

8

10

12

14

16

5.0 5.0+CQ

(ms) (IOPS)

52% 150%

• Multi tasking scenario : File Copy + Video Playing•Test Condition : Tiotest, Queue Depth=8,

� Higher enough performance is achievable without UME

� Better performance is expected after optimization

UFS Performance : Measurement Result

7.6K 7.6K9.5K 9.9K

11.6K

16.5K

12.1K

20.1K

0.0K

5.0K

10.0K

15.0K

20.0K

25.0K

Random Write Random Read

Samsung UFS2.0 Random Performance[HS-G2A x 2Lane]

QD=1

QD=2

QD=4

QD=8

IOPs

� Wearable devices create more data, more personal data

� Work place is moving devices into one’s palm

Is Security nice to have? Not must have?

Secure Storage Solutions

• Securer Authentication

• Data Encryption

• Blocking Detour Access

• And so on ….

Secure Embedded Storage Solution Secure External Storage Solution

• DRM

• Contents Protection

• Data EncryptionUFS

UFS

� Software Solutions are coming with values : Time to Market, Convenience,

Customization …..

Other than Hardware Evolution

2008 2009 2010 2011 2012 2013 2014

(year)

(Bandwidth MB/s)

eMMC4.3

eMMC4.41

eMMC4.5

eMMC5.0/5.1

UFS2.0

UFS2.0 UFS2.x 1)

400

1200

2015 2016

UFS3.0

� Magician SDK for Time to Market : Shortening TAT for Debug

� Magician for Convenience & Customization : File Manager, Optimization …

Samsung Software Solutions

Feature DescriptionFile MangerTotal dataOptimization Smart info

Samsung

Magician

SDK

Host System

Client System

Magician SDK MagicianFeature DescriptionDevice IDStandardize Device ID Capture Firmware Update A Simple ProcessDebug Collaborative Problem SolvingOptimization System Optimization Reports

MB/s Data

Ex. Google Play

Jan Feb

Smart Garbage CollectionLatency Leveling

Samsung Smart Storage� Smart Storage : Latency Leveling, Smart G.C. ….

1

24

47

70

93

11

6

13

9

16

2

18

5

20

8

23

1

25

4

27

7

30

0

32

3

34

6

36

9

39

2

1

25

49

73

97

12

1

14

5

16

9

19

3

21

7

24

1

26

5

28

9

31

3

33

7

36

1

38

5

GuaranteedWrite LatencyWrite LatencyFluctuation LatencyIteration Iteration

Latency LevelingNo Latency Leveling LatencyWrite Latencies of 4 MB files-copy

Smart BKOPS

Smart Information

� eMMC5.0 + CMD Queue provides performance improvement

� UFS as an embedded & external storage solution is coming

� Powered by security and performance

� Software Package is an another valuable solution

� Time to Market, Convenience, Customization …….

� Smart Storage provides better user experience

� Latency leveling, Smart Garbage Collection……

Summary

Thank you