new from caran d’ache for 2012creativeartmaterials.com/pdf/2012-sell-sheet-msrp.pdf · by...

New from CARAN d’ACHE for 2012

LUMINANCE MICRO DISPLAY

GRAFWOOD 6 PC METAL BOX SET

SKETCHER, NON-PHOTO BLUE PENCILS

DRY HARD PASTELS ON BLISTER CARDS

PASTEL PENCILS + CUBES IN 84 COLORS

NEOCOLOR I - LIMITED EDITION WOOD GIFT BOX

Exclusively distributed in the USA By: Creative Art Materials, Ltd.www.creativeartmaterials.com

Product information:Caran d’Ache offers an exceptional range of 168 dry pastels: 84 PASTEL PENCILS and 84 PASTEL CUBES in identical colours. This new generation of dry pastels is the result of more than two years of research in the company's Geneva workshops. Both the PASTEL PENCILS and CUBES have been developed to the rigorous standards of the "Swiss Made" label.

PASTEL PENCIL + CUBE sets are available in the 4 themed assortments shown below:

NEW PASTEL PENCILS + CUBES

Items Ref EAN Bar Code MSRP MinQty

PASTEL LANDSCAPE ASSORTMENT 20 Pastel Pencils +20 Pastel Cubes (+1 sandpaper)

7880.420 7630002315319 $144.00 1

PASTEL PORTRAIT ASSORTMENT20 Pastel Pencils +20 Pastel Cubes(+1 sandpaper)

7880.520 7630002315326 $144.00 1

PASTEL INITIATION ASSORTMENT12 Pastel Pencils +12 Pastel Cubes(+1 sandpaper)

7880.412 7630002315302 $85.75 1

PASTEL RETOUCHE ASSORTMENT6 Pastel Pencils + 6 Pastel Cubes(+1 sandpaper)

7880.406 7630002315296 $51.00 1

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Items Ref EAN Code MSRP MinQty

PASTEL 6 CUBES - SHADE N°1 LIGHT (+1 sandpaper) 7806.001 7630002315456 $22.00 1

PASTEL 6 CUBES - SHADE N°2 SUN FLOWER (+1 sandpaper) 7806.002 7630002315463 $22.00 1

PASTEL 6 CUBES- SHADE N°3 RED BERRIES (+1 sandpaper) 7806.003 7630002315470 $22.00 1

PASTEL 6 CUBES - SHADE N°4 AUBERGINE (+1 sandpaper) 7806.004 7630002315487 $22.00 1

PASTEL 6 CUBES- SHADE N°5 MORNING DEW (+1 sandpaper) 7806.005 7630002315494 $22.00 1

PASTEL 6 CUBES - SHADE N°6 OCEAN(+1 sandpaper) 7806.006 7630002315500 $22.00 1PASTEL 6 CUBES - SHADE N°7 MEADOW (+1 sandpaper) 7806.007 7630002315517 $22.00 1

PASTEL 6 CUBES - SHADE N°8 FOREST (+1 sandpaper) 7806.008 7630002315524 $22.00 1

PASTEL 6 CUBES - SHADE N°9 ALMOND (+1 sandpaper) 7806.009 7630002315531 $22.00 1

PASTEL 6 CUBES - SHADE N°10 SKIN TONES (+1 sandpaper) 7806.010 7630002315548 $22.00 1

PASTEL 6 CUBES - SHADE N°11 SAND (+1 sandpaper) 7806.011 7630002315555 $22.00 1

PASTEL 6 CUBES - SHADE N°12 SCORCHED EARTH (+1 sandpaper) 7806.012 7630002315562 $22.00 1

PASTEL 6 CUBES - SHADE N°13 SHADOW (+1 sandpa-per) 7806.013 7630002315579 $22.00 1

PASTEL 6 CUBES - SHADE N°14 DARKNESS (+1 sandpaper) 7806.014 7630002315586 $22.00 1

The story of Caran d’Ache PASTEL PENCILS + CUBES:Caran d’Ache has created the largest palette of dry pastels in two complementary mediums. The introduction of PASTEL PENCILS + CUBES is a natural step in the company’s long involvement in the world of artistic colours. For 60 years its engineers and craftsmen have carefully developed a body of colour expertise, producing an array of pastels for the widest range of techniques and applications. The first NEOCOLOR® I wax pastel was launched in 1952 followed by NEOCOLOR® II, NEOPASTEL® oil pastels, ART BY CARAN d’ACHE, SOFTPASTEL and now in 2012 the dry pastel pencils and cubes. Caran d’Ache is one of the very few companies today that can offer wax, oil and dry pastels.

Each of the 84 shades offered in PASTEL PENCILS + CUBES has been specifically formulated for exacting colour matching requirements. Many of the colours are the result of more than six months of development to achieve the perfect combination of smoothness and strength.

PASTEL CUBES are available in 14 different packs of 6 colour assortments:

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To achieve such a high level of colour smoothness, texture and consistency, Caran d’Ache has been relentless about setting the standard for the purity of the raw materials used. The raw co-lour paste is worked by hand and fed into round or square moulding dies to form either pencils leads or cubes. The PASTEL PENCIL leads are oven-dried, while the PASTEL CUBES are al-lowed to dry at room temperature over several days. The pencil leads are then carefully glued between two strips of the finest California cedar wood and cut into lengths to produce several pencils. Four coats of clear varnish are applied to each pencil and dried before the matching colour cap is applied. The colour cap is the exact shade of the pencil lead. The final stage is to trim the pencil end in a double-cone sharpening process, a particularly delicate operation for a pastel pencil.

Product description:

PASTEL PENCILS + CUBES:

• Wide colour range with 84 rich and vibrant colours • Powdery texture produces generous shading and blending effects• Purity of colour shades with a high concentration of ultra-fine pigments• Exceptional lightfastness (standard Blue Wool scale)• Conforms to ASTM D 4336 (AP for USA only)

Characteristics of the PASTEL PENCIL:

1. Large lead diameter: 4.7 mm. Strong point, rich texture that adheres well to most surfaces, creamy texture and shades easily. Recommend sharpening with sharp blade.

2. Hexagonal rounded shape is easy to hold and reduces the risk of rolling off work surface.3. Highest quality California cedar wood4. Matt colour cap matches the lead colour, 4 coats of clear varnish to protect the natural

finish of the pencil. Colour Identification number on each pencil.

The white markings reveal:• The name of the pencil: Pastel Pencil• Swiss Made quality• The identification of the colour number• Lightfastness indicator *****

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Characteristics of the PASTEL CUBE :

1. Dimensions: 6 x 83 mm2. Soft texture enhances shading and

blending qualities.3. Easy to handle. Use the long flat

edges for covering large areas or the fine edges for detail work.

4. The colour identification number

The colour range:

The CARAN d’ACHE PASTEL PENCILS & CUBES product line offers a rainbow of 84 shades. The result of an intensive two year research project in the Geneva, Switzerland workshops. Together they form the largest colour range ever produced in two complementary medias. The pastel artist now has the widest choice of colour possibilities, techniques and effects.

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The Assortments:

PASTEL PENCILS + CUBES are available in themed assortments corresponding to specific artistic subjects: Landscape, Portrait, Initiation, Retouche.

Landscape assortment:The assortment contains colours that are vivid, brilliant, and intense, but also the subtle tones for depicting the sky, water, the greens in flowers or forest, rocks, and the scenery of wide horizons.

Cardboard box containing:20 Pastels Pencils20 Pastel Cubes

Portrait assortment:The assortment offers the best colours for capturing the different skin types, tex-tures, shadows, highlights and tissues that are essen-tial in the art of portraiture. It is also ideal for a wide range of animal subjects.


Initiation assortment:This assortment provides the essential colours for getting started in pastel drawing. It can be used in a wide range of subjects like portraits, landscapes, still life, animals or abstract art.


Retouche assortment:Warm tones inspired by the colours of the Earth, this assortment is ideal for adding the finishing touches to shadow areas, for sketching and bring-ing depth or contrast to a subject.


Pastels Cubes are also available in 14 different packs of 6 colour assortments (+1 sandpaper in each pack).

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NEW PASTEL PENCILS + CUBES

Separate PASTEL PENCIL Colours:PASTEL PENCILS are available in separate colours. The standard size PASTEL PENCIL display can be integrated in our current wall display. The large display compartments offer good visibility for all 84 colours.

Items Ref EAN Code MSRP Min Qty

PASTEL PENCILS DISPLAY - 252 pcs 788.285 7630002315593 $1071.00 1

Merchandising materials:The new PASTEL PENCILS + CUBES are supported with merchandising tools for the point of sale. Decorate retail store windows and dedicated retail areas with these great POS tools to support the launch of this new pastel line from Caran d’Ache.

Items Ref EAN Code Min Qty

PASTEL PENCILS + CUBES – Sample containing 1 Pastel Pencil + 2 Pastel Cubes 100013.027 7630002315784 10

PASTEL PENCILS + CUBES A5 trade leaflet (FR-EN-DE-IT-ES-PT) 100013.054 7630002316842 1

PASTEL PENCILS + CUBES – Large Poster 60 x 120cm 100013.052 7630002316835 1

PASTEL PENCILS + CUBES – real colour chart NA NAPASTEL PENCILS + CUBES – printed colour chart NA NA

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Large Poster 60 x 120 cm

Merchandising:

A5 Leaflet

SampleThemedPosters

Press Kit

A4 Colour Chart

NEW Art By Caran d’Ache Hang Sell Program

Actual Display Size: 18”x 24”

Item Ref EAN Code MSRP Min Qty

Dry Hard Pastel Crayons - 83mm long2 pc blister card, 1 Black & 1 White

BC7076BW 081569 707623 $6.50 5

Dry Hard Pastel Crayons - 83mm long2 pc blister card, 2 Black BC7076B 081569 707623 $6.50 5

Dry Hard Pastel Crayons - 83mm long2 pc blister card, 2 White BC7076W 081569 707630 $6.50 5

Dry Hard Pastel Crayons - 83mm long 2 pc blister card, 2 Raw Sienna BC7076RS 081569 707647 $6.50 5

Dry Hard Pastel Crayons - 83mm long 2 pc blister card, 2 Golden Ochre BC7076GO 081569 707654 $6.50 5

Dry Hard Pastel Crayons - 83mm long 2 pc blister card, 2 Medium Sanguine BC7076MS 081569 707661 $6.50 5

Dry Hard Pastel Crayons - 83mm long 2 pc blister card, 2 Dark Sepia BC7076DS 081569 707678 $6.50 5

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Art By Caran d’AcheArt By Caran d’Ache products are ideal for sketching, figure drawing and portraits. The product line includes: 12 hard dry pastel colors made from high quality pigments that exhibit excellent light-fastness, soft charcoal pencils and natural charcoal sticks, soft white pastel pencil and ac-cessories. Techniques: painterly drawing, fine ruling, solids, line drawing and graded effects. Available in open stock or metal box sets.

Art By Caran d’Ache Sets:

776.328 - 28 pc setSet of hard dry pastels and top-quality pencils:12 dry hard pastels, 4 natural charcoal sticks, 2 TECHNALO pencils, 3 GRAFSTONE wood-less graphite pencils, Soft charcoal pencil, Soft white pastel pencil, Neocolor I in white and black, kneadable eraser, blending stump and pencil sharpener.

776.314 - 14 pc setSet of hard dry pastels and top-quality pencils:3 dry hard pastels (Sanguine, Sepia, Bistre), 4 natural charcoal sticks, 2 TECHNALO pencils (3B, B), TECHNOGRAPH graphite pencil B, Soft charcoal pencil, Soft white pastel pen-cil, Neocolor I half-length in white and black, kneadable eraser, blending stump and pencil sharpener.

776.310 - 10 pc setSet of 6 hard dry pastels:6 hard dry pastels (White, Natural Sanguine, Sanguine, Sepia, Bistre & Black), Neocolor I half-length in white & black, kneadable eraser and blending stump.

Article Ref EAN Code MSRP Min Qty

Art By CdA Sketch Set, 28 pcs 776.328 7610186 267154 $98.00 1

Art By CdA Sketch Set, 14 pcs 776.314 7610186 267147 $58.00 1Art By CdA Sketch Set, 10 pcs 776.310 7610186 267109 $35.00 1

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MICRO Display Information:

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Art By Caran d’Ache Open Stock MICRO Display

Display Size: 10.5’’ x 12.5’’ x 6.5’’

To complete the GRAPHITE LINE, Caran d’Ache offers an assortment of 6 GRAFWOOD graphite pencils in a durable hinged metal box. This selection is balanced between soft (9B, 7B, 5B, 3B) and hard leads (HB, 2H), enabling artists and creative professionals to explore all the shades of black.

Due to the selection of the very best raw materials, the GRAFWOOD leads are composed of pure extra fine graphite and clay producing a unique softness that artists’ love. This metal box is light, easy to carry and protects the pencils from damage. This is a useful and practical gift for all student and professional artists.

The GRAFWOOD 6 PC Metal Box Set contains:• 6 GRAFWOOD graphite pencils of 6 graduations : 9B, 7B,

5B, 3B, HB & 2H• Graphite Line leaflet • Durable Metal box


GRAFWOOD 6 PC Metal Box Set 775.306 7630002315081 $29.00 1

NEW GRAFWOOD 6 PC Metal Box Set

ART By CARAN d’ACHE products are ideal for sketching, landscapes, still life, figure drawing and portraits. The product range includes 12 Dry Hard Pastels,

3 TECHNALO water-soluble graphite pencils in HB, B, 3B, 12 TECHNOGRAPH graphite sketch pencils 4H thru 6B, 3 GRAFSTONE pure graphite crayons in HB,3B, 6B, charcoal pencils, natural charcoal, soft white pastel pencils and Neocolor I half length crayons in black & white PLUS accessories like blending stumps, kneaded erasers, metal storage boxes and pencil sharpeners. All the sketching tools an artists’ needs in a smart space efficient shelf display and best of all it’s “SWISS MADE”.

Item Ref EAN Code MSRP MinQty

Art By Caran d’Ache Micro Display 776.285 7610186 005947 $1105.25 1

314 pcs

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Item Ref MinQty

Transparent Sleeve, Size: 120 x 75mm: fits Neocolor 10, 15, Art By CdA 10 pcs TSN15 1Transparent Sleeve, Size: 125 x 115mm: fits Neocolor 30, 40, TSN40 1

Transparent Sleeve, Size: 200 x 95mm: fits Pencils 12, TSP12 1Transparent Sleeve, Size: 200 x 130mm: fits Pencils 16, 18, Art By CdA 28 pcs, TSP18 1

Transparent Sleeve, Size: 205 x 235mm: fits Pencils 30, 38, 40, TSP40 1

NEW Transparent Merchandising Sleeves

5 - Transparent Sleeves with built-in hangers for top selling items in metal boxes

NEW metal box has improved functional design and it’s made with environmentally friendly materials.

NEW Packaging for GOUACHE STUDIO & FANCOLOR Sets

1000.308 & 1000.3152001.312

1000.715

NEW LUMINANCE 6901® Micro Display

Product Information:

Caran d’Ache offers the NEW Micro Display for the Luminance 6901.

• SpaceEfficientMicroDisplay: The new display now holds 3 of each colour with 8 dupli-cate colours, representing the whole range of 76 colours.

• Easy replenishment: New 3 pc boxes of Luminance 6901 pencils are now available! • The new display is based on the same Pablo & Supracolor Soft Micro displays. They can

easily be integrated into current wall displays, placed directly on shelves or stacked on other Caran d’Ache Micro displays.

• The full display contains 76 colours with 8 duplicate colours x 3 Luminance 6901 pencils = 252 pieces.

• Eight duplicate colours are: 001 White - 240 Lemon Yellow 061 Permanent Red - 065 Russet - 585 Perylene Brown - 661 Light Cobalt Blue - 162 Phtalo Blue - 009 Black

• The large individual display compartments offer good visibility of all 76 colours.

Item Ref EAN Code MSRP Min Qty

LUMINANCE 6901 Open Stock Micro Display and Contents 6901.297 7630002315623 $1310.40 1

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NEW252 pcs

Space Saving LUMINANCE Micro Display

Story of CARAN D’ACHE Luminance 6901®

CARAN d’ACHE discovers the Secret of light-loving Colours and invents Luminance 6901.

CARAN d’ACHE, Maison de Haute Ecriture, is once more emphasizing its expertise in colour by offering professionals the Luminance 6901 colour pencil, a combination of the highest light-fastness and the smoothness of a permanent lead. Years of research went into developing the formulation in the greatest secrecy in the Geneva workshops. Luminance 6901 associates professionalism, aesthetic and strong contemporary design.

Every shade has been formulated using finely-ground pigments chosen for their purity, intensity and resistance to UV light. The chromatic range of Luminance 6901 is perfectly balanced and comes in sets of 16, 38 or 76 colour pencils. Artists, illustrators, designers, architects, stylists, art directors, interior designers and so on - all creative professionals will appreciate the techni-cal features, aesthetics and ergonomics of Luminance 6901 colour pencils, guaranteeing pro-fessionals and artists the world over that the evidence of their artistic talent will not fade away.

At the request of the Colored Pencil Society of America (CPSA), the American Society for Test-ing and Material has developed the new international standard ASTM D-6901. ASTM D 6901 determines the lightfast level for individual colour pencils. Caran d’Ache’s LUMINANCE 6901 is the only brand to offer a set of 76 colours with 61 colours classified in the best category (Light-fastness I).

Made with California cedar, the Luminance 6901 colour pencils carry the certified FSC (Forrest Stewardship Council) label, a guarantee of logging practices that are environmentally-friendly and economically endurable. Caran d’Ache is a rarity among world pencil manufacturers, for it has obtained this label for both the type of wood used and its conversion in its Geneva work-shops.

The Luminance 6901 colour pencil line is fully supported with POS merchandising tools for en-hancing the product at the point of sale, decorating retail windows and product sales areas.

Item Ref EAN Code Min Qty

LUMINANCE 6901 – Sample 100010.959 7630002300247 50

LUMINANCE 6901 – Consumer Leaflet (FR-DE-UK-IT-SP-JAP) 100010.985 7630002300322 25

LUMINANCE 6901 – Large Poster 40 x 120cm 100010.987 7630002300346 1

LUMINANCE 6901 – KIT 2 postersPrinted colour chart in poster 28 x 100 cm + Poster 48 x 70cm

100010.988 7630002300353 1

LUMINANCE 6901 – Colour chart A3 100011.109 7630002302173 1

LUMINANCE 6901 – Folder 100010.984 7630002300308 25

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NEW SKETCHER, Non-Photo Blue Pencils

What’s a SKETCHER, Non-Photo Blue Pencil?

It’s an artists’ pencil used for rough sketches by cartoonists, comic-strip artists, film animators, illustrators and graphic designers. The unique blue colour disappears when reproduced in a photocopy or scan and it’s erasable!

Sold as 2 SKETCHER pencils per blister card

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Draw a rough sketch using the Sketcher pencil.

Now erase a small area. See it doesn’t smudge.

When the drawing is scanned or photo reproduced the blue lines disappear!

The coloring process can now be completed over the blue line sketch or over a newly printed drawing from the scanned image or photocopied image.

Then ink over the basic drawing. Notice the soft lead is not waxy.

Theidealsketchingtoolforartists,cartoonist,filmanimators, architects, illustrators and designers.


SKETCHER Pencils, 2 pc blister card 903.302 7630002316682 $5.90 10

SKETCHER, Non-Photo Blue Pencils

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4310 Cranwood Parkway * Warrensville Heights, Ohio 44128Phone 216.518.0298 * Toll-free 866.833.7797 * Fax 216.518.0285

www.creativeartmaterials.com

NEOCOLOR I Celebrating 60 Years of Colour

When Caran d’Ache launched NEOCOLOR I, 60 years ago, the idea of wax pastels was completely new to the Fine Arts market. The new pastels were immediately popular and have been a best seller for Caran d’Ache ever since. Caran d’Ache is celebrating 60 years with a New NEOCOLOR I Anniversary Gift Box with all 60 colours.

®

Coming Soon!

new from caran d’ache for 2012creativeartmaterials.com/pdf/2012-sell-sheet-msrp.pdf · by...

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