new emerging technology cluster: early results and lessons

NETCNew & Emerging Technology Cluster Networking Conference – May 26, 2005Networking Conference – May 26, 2005

BORDER VISION BORDER VISION NEW & EMERGING TECHNOLOGIES CLUSTERNEW & EMERGING TECHNOLOGIES CLUSTER

NETCNETC

COLLECTIVE SKILLS – NETWORK SERVICES - GRID COMPUTINGCOLLECTIVE SKILLS – NETWORK SERVICES - GRID COMPUTING

ACTIVELY SUPPORTED BY:ACTIVELY SUPPORTED BY:

CO-OPERATION IRELANDCO-OPERATION IRELANDINVEST NIINVEST NI

INTERTRADE IRELANDINTERTRADE IRELANDENTERPRISE IRELANDENTERPRISE IRELAND

PRESENTATION BY FELIX O’CALLAGHANPRESENTATION BY FELIX O’CALLAGHANNETC Consulting Business Development ManagerNETC Consulting Business Development Manager

Key Players Key Players Paul McCormack –Programme Manager and Network FacilitatorPaul McCormack –Programme Manager and Network Facilitator

Ken Thompson – VEN CoachKen Thompson – VEN Coach14 member companies14 member companies

NETCNew & Emerging Technology Cluster

MOR OSS

UTOPIA

Webworks MVD - WREN

IDS ITS KNOWTH CORE WORKFLOW

DUPADISCESS

MEEDJA

DIGIWEBCOMPUTER Doctor

End Q4, 2004 - QUESTION – What do we do?

TECHNOLOGIES

Q? THAT’S ALL FINE & DANDY BUT WHAT DO WE REALLY DO?

FOCUS

LACKED SCALE


FIRST 6 MONTHS RESULTS FIRST 6 MONTHS RESULTS

Network Setup Initial startup - Funding – Staffing – Logistics – Member recruitment Liaison with other Enterprise agencies - Member empowerment

Network Development Basic Platform & Workgroup in placeSMART COMMUNITY technology in place

Developing goals, objectives, ground rules and working practices – on going – see VEN Coaching Plan

Member Development Work group in placeHeat map produced

Business Development Workgroup in placeBDM appointed, Member Profiles submittedMember Target market ID’dBusiness Plan draft 1 & 2 submitted for perusal, Draft 3 – Approved Centre for competitiveness 1200 Customer target list produced

Customer market –Database intelligence info submitted & collated

Tenders Scanned – 130Shortlisted - 2 Bid - 2 Lost 1, 1 pending

Cooperative Business Webworks/OSS - Final 4 – 60K –imminentMVD/Core Workflow –Large UK Group – 90K - ImminentKnowth- Craft Research – DraftedCore Workflow (DHL) – Coop Web Development

RESULTS TO DATE


WHERE ARE WE?WHERE ARE WE?

BUSINESS PLAN – Agreed May 10,

2005 AGREE RESOURCE

S

GO TO MARKET

TARGET ACTIVITY

MAY 1, 2005------------------AUG 2005

ACTIVITY TO DATE 2004------------ APRIL 2005

NETC – WHERE WE WERE

MEMBERS

Strategic Business

Plan Drafted, redrafted

& presented

(X 3)

APPOINTED

COLLABORATION

INFRASTRUCTURE IN PLACE

WORKGROUPS

APPOINTED

MEMBER PROFILES

SUBMITTED

NETC – WHERE WE’RE GOING


WHO ARE WE?WHO ARE WE?

EXECUTIVE OVERVIEWEXECUTIVE OVERVIEW

NETC NETC is a trans national group of complementary business and ITC is a trans national group of complementary business and ITC companies headquartered in the Belfast-Dublin corridor. companies headquartered in the Belfast-Dublin corridor.

Leveraging upon networked core member competencies NETC provides Leveraging upon networked core member competencies NETC provides business services to the local, EU and international market place. These business services to the local, EU and international market place. These services incorporate:services incorporate:

Business practice, marketing & technology solutionsBusiness practice, marketing & technology solutions External associates/partnershipsExternal associates/partnerships Single- sourced and/or cooperative contract managementSingle- sourced and/or cooperative contract management Extensive human, capital and technology resourcesExtensive human, capital and technology resources Customer satisfaction – with on time/within budget project deliveryCustomer satisfaction – with on time/within budget project delivery

To assure quality service To assure quality service NETCNETC uses its own unique set of TQM processes uses its own unique set of TQM processes for bid evaluation, solution development, design, project delivery and after for bid evaluation, solution development, design, project delivery and after sales support sales support


MVDWren

www.netc.co.uk

Webworkswww.netc.co.uk

Meedjawww.netc.co.uk

MORwww.netc.co.uk

Knowthwww.netc.co.uk

Dupadiscwww.netc.co.uk

Digiwebwww.netc.co.uk

ComputerDoctorwww.netc.co.uk

ESSwww.netc.co.uk

OSSwww.netc.co.uk

IDSwww.netc.co.uk

ITSwww.netc.co.uk

ConsultingE-BUSINESS

CONTENT MANAGEMENT

DIGITAL MEDIA &

MOBILE SOLUTIONS

BRANDING

ARCHITECTURE

ÌNTEGRATION

Solicitors Solicitors Mortgage Mortgage

BrokersBrokers

Real Estate, Real Estate, Accounting & Accounting &

Payroll Payroll

CoreWorkflowwww.netc.co.uk

UTOPIAwww.netc.co.uk

GLOBAL COMPETENCIES

APPLICATIONSAPPLICATIONS


BUSINESS ENABLING DELIVERABLESCreative Development & Associated tasking

High level media & Animation design, development & implementation

Graphic Design, Software DevelopmentContent Management / Document

Management Online Mobile Applications – SMS / MMS

Hosting, Domains & E-mailUnix based operations/web hosting

MOBILE Order Processing

Delivery & Tracing Barcoding

Restaurant & Bar Mgt

DIGITAL MEDIAWeb Design

Programming High Definition

Video& Film

Interactive CD ROM

NETWORKINGNetwork architecture

Planning & DesignNetwork Building

Network management

Voice & Data CarrierHosting

APPLICATIONS

Buildings & Design Solicitors

Mortgage brokerEstate Management

Accounts & PayrollAccounts & Payroll

FRAMEWORK, STANDARDS & TECHNOLOGIESISO 9001, Prince Project Mgt, ITIL – Service Level

Mgt, Flash, HTML,XML, ASP, PHP, Director,Etc.

SMS, MMS, Mysql, Photoshop, Illustrator, Quark

CONSULTING PRACTICESBusiness Development – plans &

processesMarketing – Branding, Imaging &

Advertising

E- BUSINESS Front & Backend DesignApplication Development

Internet & Direct Telemarketing

Business Information & Direct/Email Marketing

INTEGRATIONBusiness integration

Processes, Applications, Design, Development,

Project Delivery & SupportService Level Management

NETWORK CORE COMPETENCIESNETWORK CORE COMPETENCIES


Framework - where NETC playsFramework - where NETC plays

DELIVERING PERFORMANCE IMPROVEMENT

INNOVATING & INTEGRATING BUSINESS PROCESSES

DEVELOPING & INTEGRATING APPS & SERVICES

INFORMATION AND DATA SERVICES

OPEN TECHNOLOGY ARCHITECTURE

WORKFLOW

MULTI-CHANNEL/MEDIA PRESENTATION

ER

P

KNOWL. MGT

CR

M

HR

M

SC

M

CONTENT. MGT

MULTI-MEDIA

E-LEARNING

STORE/MANAGECLEAN/MODELACQUIRE/CREATE

TOOLSSTANDARDSPLATFORMS

MESSAGING

LEVEL

1

LEVEL

2


Develop & build Digital Hub .NET/GRID COMPUTING & Central Repository Managed Services

LEVEL 1 – DIRECT SERVICES – SHORT TERM GOALS

LEVEL 2 – GRID SERVICES OF BRITAIN & IRELAND - LONGER TERM

GOALS

NETC Vision

Agree Collaborative Rules and processes. Build and implement

Business Development plan

Go to Market

Market the model/Services to other clusters

Server

Server

Server

Server

Server

Satellite dish

PBX

WAN

Comm. Tower

NETCNew & Emerging Technology ClusterNETC MissionNETC Mission

1.1. NETC will provide and market a single-sourced set NETC will provide and market a single-sourced set of managed services and supporting productof managed services and supporting product to to meet user needs in targeted areas of business meet user needs in targeted areas of business communications with supporting enabling technology.communications with supporting enabling technology.

2.2. Seeking a unique competitive differentiatorSeeking a unique competitive differentiator, , building upon core competencies with supporting third building upon core competencies with supporting third party skills, party skills, NETC NETC will develop and establish a regional will develop and establish a regional networked central data, applications and managed networked central data, applications and managed services repository capable of meeting future user needs services repository capable of meeting future user needs in targeted areas of THIN CLIENT /NET/GRID-BASED in targeted areas of THIN CLIENT /NET/GRID-BASED business applications & content using emerging software business applications & content using emerging software & data management standards.& data management standards.

3.3. Concurrent with 1 & 2 , NETC Concurrent with 1 & 2 , NETC will market both models will market both models to other clusters/regions at home and overseas. to other clusters/regions at home and overseas.


TARGET MARKET, GO TO MARKET MODEL & YEAR 1 ACTIVITY

STARTED IMMINENT DIRECT MARKETING

Peer to Peer Business Strategic Government Services

Word Of Mouth Business Accounts Financial Services

Government Tenders Other Commercial

COMPETITION ALREADY IDENTIFIED

Referrals - Word of mouth - Tenders - Direct Marketing - Corp. Presentations - Mail shots Cold Calls - Appointments

Direct Marketing/Hot lead Calls Target 1260Qualified Sales Prospects Target 126Sales Revenue: Target 12Profit Target 33 % GPM -

NETCNew & Emerging Technology ClusterHow We’re Doing ItHow We’re Doing It

Project PlanProject PlanPROJECT PLAN - SUMMARY 2004 2005 2006 2007 2008LEVEL 1 ACTIVITY Q3-Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1-Q4 Q1-Q4

Cluster FormedVen Coaching/Groups appointed Business members surveyedSubmit input for Bus Dev PlanBusiness Strategy Agreed Commit to Bus plan & funding

FIRST WINTasks/ Website/Brochure/Target/Training

GO TO MARKET - LEVEL 1FUNDING - 10% LEVY, 20% PROFIT , 70% ENTERPRISE 2nd Round Enterprise Funding Therafter, 10%, 40%, 50%PRIVATE OWNERSHIP

PROJECT PLAN - DIGITAL HUB 2005 2006 2007 2008Size/Cost/Develop Digital Hub StrategyID potential anchor tenants / private technology partnersID Enterprise Funding/Private funding investorsPrep Business PlanImplement Level 2 operationsFUNDING - Members and private investors


Key Performance IndicatorsKey Performance Indicators

KPIs – Agreed

Sales/Marketing

KPIs Number of strategic call made Versus Number actually bidNumber of Strateguic calls bid Versus Number actually contractedNumber of Peer to Peer Bids Submitted for bid analysis Versus Number actually bidNumber of Tenders submitted for Bid Analysis Versus Number actually bidNumber of Client Customers to be Contacted Versus Number actually contactedNumber of Telesales Calls Made Versus Number actually spoken toDaily calls planned Versus Daily calls madeSales appointments planned Versus Sales appointments madeSales appointments made Versus Bid follow upBids Made Versus Bids ShortlistedBids shortlisted Versus Bids securedBids secured Versus Business deliveredBusiness delivered Versus Paid forBusiness Paid for Versus Gross Profit GPM achievementCustomer Satisfaction Versus Repeat business & References

Strategic: Technological advantage, R&D, Intellectual property enhancement, Personnel development

Financial: ROI, Regional revenue, Regional employment, regional spin off


LESSONS LEARNEDLESSONS LEARNED

What worked well?What worked well?

What would we doWhat would we do Get Business Development going Day 1 Get Business Development going Day 1 differently?differently? Who we areWho we are

What we areWhat we areWhere we areWhere we areWhere we want to go toWhere we want to go to

Advice to newcomersAdvice to newcomers Commit and be prepared to give of Commit and be prepared to give of Your TimeYour TimeYour Self Your Self andandYour MoneyYour Money

Ven CoachingVen CoachingProcessesProcessesGroup DevelopmentGroup DevelopmentGroup CooperationGroup Cooperation

Executive Start up & LeadershipExecutive Start up & LeadershipEnterprise Agency InvolvementEnterprise Agency InvolvementMember recruitmentMember recruitmentMember EmpowermentMember Empowerment

new emerging technology cluster: early results and lessons

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