new college frosh '13 sponsorship package - university of toronto

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SPONSORSHIP OPPORTUNITIES NEW COLLEGE ORIENTATION Frosh Week 2013

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Edited by the New College Frosh '13 Sponsorship Executive Team. Team Leader: Karen Zhou Orientation Coordinator: Craig Maniscalco

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Page 1: New College Frosh '13 Sponsorship Package - University of Toronto

SPONSORSHIP O P P O R T U N I T I E S

NEW COLLEGE ORIENTATION

Frosh Week 2013

Page 2: New College Frosh '13 Sponsorship Package - University of Toronto

Orientation OverviewEvent Highlights Introduce Yourself Recognition Experience Interactive Menu Terms & Conditions TimelineContact

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PROGRAM OVERVIEW

New College Orientation is dedicated to making Frosh Week a supportive and engaging experience for 1,000 participating students. In contributing to their first taste of university life, sponsors like you have the unmatched advantage of expanding brand exposure and creating a lasting impression on one of the largest student communities in Canada.

CONTENT

Join us in helping new students as they embark on their university journey!

EVENT HIGHLIGHTS

Pump Up Parade

Block Party U of T Concert

Bed Race Clubs Day

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Page 3: New College Frosh '13 Sponsorship Package - University of Toronto

We offer 3 sponsorship strategies tailored to enhance your company presence via direct access to our frosh and student leader population. Together, these 3 channels of approach provide a comprehensive marketing strategy to engage our unique demographic.

New College is home to a diverse community of students from all over the world. Last year, 900 students attended Frosh Week. The charts on this page represent the breakdown of our population.

INTRODUCE YOURSELF

RECOGNITION

Promote brand recognition in print and digital formats.

Highlight the value of your products and services on our

Frosh Week promo materials to 1,000 New students!

EXPERIENCE

They have to try it to believe it! Have our frosh experience just how valuable your products

and services are by providing them with a Frosh Kit essential, raffle prize, or with live support.

INTERACTIVE

Be part of the action! Engage our frosh, feature on our tours,

or set up a booth to speak with students who are looking for the tools to make the most of

their university life.

500

400

300

200

100

0Residents Commuters

50%

40%

30%

20%

10%

0%International

48%

41%

11%

Canadian (inside Ontario)

Canadian (outside Ontario)

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Page 4: New College Frosh '13 Sponsorship Package - University of Toronto

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RecognitionLeave a lasting impression on our frosh and

student leaders by advertising on both our print and digital promotional material. This includes our Frosh Week invitations, Frosh t-shirts, video

placement, 8’ x 3’ banner, and more. Show your support for the student community early

and they will look for your products and services throughout their careers.

SPOTLIGHT YOUR BRAND!

Page 5: New College Frosh '13 Sponsorship Package - University of Toronto

Experience

* items shown here are for example only

The best way to ensure that New students really connect with your brand. Put your products into their hands! Reach out to our students by offering your products, services, and vouchers as Frosh Kit essentials or Raffle Prizes.

All registered frosh and frosh leaders receive a Frosh Kit stocked with items such as personal hygiene products, snacks, and stationary. In-kind sponsorship can also includes raffle prizes. Some past examples are netbooks, headphones, apparel, and games. You can also enhance these students’ Frosh Week experience through event support in the form of catering, equipment and facility support.

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Page 6: New College Frosh '13 Sponsorship Package - University of Toronto

Target Market Interactive

Take the proactive approach... Send your best representatives to introduce your brand to the student population. Book a booth at our events to ensure an active presence during Frosh Week and show students why your business is their best choice!

Interactive

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Page 7: New College Frosh '13 Sponsorship Package - University of Toronto

RECOGNITIONGet your order in by the deadline and as a thank

you, we’ll feature your company on the official orientation website and social media channels

LOGO ON POSTER INVITATION 2”x2” logo on our poster, mailed

to ~1,200 incoming students$600

PRINT INSERT IN FROSH KIT Customized letter size advertisement

in 1,000 frosh kits$500

HANDBOOK FEATURECustomized advertisement in our printed

“U of T Survival Guide.” ~1,000 copies$1,000 for Full Page$500 for Half Page

LOGO ON FROSH SHIRT Worn by 1,000 participants

throughout Frosh Week $1,000 for 2” x 2”

FEATURE IN VIDEO TEASERA product feature in our Frosh Week

video trailer. Last year’s had 2,800 views!$500

LOGO ON BANNER Displayed on an 8’ x 3’ banner

throughout Frosh Week$300 for 2’ x 2’ $200 for 1’ x 1’

FROSH KIT INSERTie. personal hygiene products, snacks,

living supplies, vouchers in 1,000 frosh kits1 item per frosh kit

RAFFLE PRIZEie. tablets, headphones, apparel,

event tickets, giftcardsCustomized

EVENT SUPPORT Catering, musician/band, equipment

and facility support, etc.Customized

In-kind sponsorships will be valued at half of their MSRP. This value may be used towards ourrecognitionoptions

EXPE

RIEN

CE

INTE

RAC

TIV

E

PRIORITY BOOTHINGRepresent your brand and showcase your products

and services live during Frosh Week$400 - 2,000 per booth

EVENT OWNERSHIPAsk us about events that are available for complete

sponsorship, including name branding, booth placement, and other opportunities

$ 1,500

Be a member of

the New College community by

connecting with students face

to face

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Page 8: New College Frosh '13 Sponsorship Package - University of Toronto

TERMS & CONDITIONS1. New College Orientation Committee will be known as “New College” in these General Terms and Conditions.

2. Sponsor applications are handled on a first come first serve basis. New College retains the rights to reject any sponsor whose products or services are deemed inappropriate for the purposes of Frosh Week.

3. All sponsorship materials must be submitted within the deadline indicated on the timeline page of this document.

4. Without exception, New College must be paid at least 50% of the monetary deposit at the time of booking. Sponsorship payments are deemed overdue from the date of the event and the subsequent conditions will apply.

5. All amounts paid by the sponsor after the start of the event will bear interest that will be calculated on a daily basis, at the rate of eight percent (8%) from the first day of the event until the date that the full payment is received.

6. New College will not be liable for damage or loss to a sponsor’s properties through fire, theft, accident, or any other cause, whether the result of negligence or otherwise.

7. No part of an exhibit and no signs or other materials may be pasted, nailed, or otherwise affixed to walls, doors, or other surfaces in a way that mars or defaces the premises or equipment and furnishings. Damage from failure to observe this notice is payable by the sponsor.

8. The sponsor(s) reserves the rights to be acknowledged as an official sponsor of New College Frosh Week, acquire the benefits of their sponsorship as outlined in this document and nominate a logo of their business for display.

9. Any additional marketing materials of the sponsor(s) such as stands, brochures, commercials, logos, etc. will be provided by the sponsor to New College at the sponsor’s expense

10. New College reserves the right to update the above policies at any time. By submitting an order, it is assumed that you have read all of our policies and agree to comply with our terms and conditions.

CANCELLATIONS 11. Cancellations received after 14 days prior to the event will incur a fee of 50% of the sponsorship package, which means that the initial deposit becomes non-refundable.

12. Cancellations must be made in writing to [email protected], otherwise the full amount will be charged.

13. New College has the right to refuse any booking based on its Sponsorship Policy.

EVENT BOOTH & SUPPORT:Submit your signed contract, payment, and booth proposal

FROSH SHIRT LOGO:Submit your signed contract, payment, and company logo EVENT OWNERSHIP:

Submit your signed contract, payment, and event proposal

HANDBOOK FEATURE & KIT INSERTSSubmit your signed contract, payment, items and/or promotional design

5 AUG

29 JULY

16 AUG11 JULY

S U M M E R 2 0 1 3

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DEADLINESTo facilitate and

ensure quality production, please

adhere to the following deadlines.

5 JULYFROSH WEEK INVITATION:Submit your signed contract, payment, and company logo

CONTACT US

_____________________

[email protected] ( ) -

New College Orientation 2013University of Toronto

45 Willcocks Street, Rm 100Toronto, ON M5S 1C7

20 JULYTRAILER FEATURE:Submit your signed contract, payment, and product.

Page 9: New College Frosh '13 Sponsorship Package - University of Toronto

NEW COLLEGE FROSH WEEK 2013