Never mind your website, are you responsive?

Responsive web design is all the rage, everywhere you look there are designers and developers

telling us how great responsive websites are, and, if we care to read on, what they are and how they

work. I agree with them.

The first step is to sit down and work out what you want the video to achieve. ‘More sales’ is fairly

obvious but how is this going to happen? A lot of the answers will depend on the type of product or

service you are selling.

But you know what? Designing and creating a responsive web site or email campaign is the easy bit.

The real challenge is getting the people who make decisions to understand how their customers

buying behaviour is changing. In other words how responsive to their market are they?

Just like websites, in 5 years time, it’s those that are responsive to the changes in technology (it only

going to get faster) and buying behaviour that will prosper and those that are not will be stuck,

unable to grow new markets, or introduce new products.