Neuro-Digital Marketing

By Amit Sawant

What is Neuro Marketing ?

It is the field of marketing research that studies how customer’s brain respond to advertising & other brand related messages by monitoring brainwave activities, Viewing & Skin response.

ulima.edu.pe/ciec/cec/neuromarketing

Objectives of Neuromarketing

• Identify the Emotional Impact.

• Reaction of Customer Behavior.

• Understand & satisfy customer expectations.

The Neuro Science Behind Digital Marketing

• Rexi founder Dr. Carmen Simon argues that audiences remember about 10 percent of what’s presented. Ten percent!

• Marketers need to be relevant and put our best 10

percent forward for those audiences.

Key points to be consider for Nero digital Mktg.1. Use of Short Text

• Attract more eyeballs.

• Mobile-friendly.

• Potential to go viral & its fun!

2. Color Contrasts are effective action Drivers

Color plays an important role in brand identity

Source:www.wmelgar.com/

3. Be logical & emotional

ExampleGroupon

Be logical & emotional

4. Integrate Testimonials & Feedbacks

Brain Triggers for Social Media Mktg.

1. Visuals

http://www.socialmediaexaminer.com/improve-social-media-ads-using-brain-science/

2. Create Motion

Motion (without actually moving) activate MIRROR NEURONS that trigger parts of the brain to react as if the event is actually happening.

3. Create ambiguityIntegrating elements of ambiguity, mystery or uncertainty into marketing greatly increases the chances of hooking your audience’s attention.

4. Neutral Faces

Our brains are naturally attracted to faces.

5. Common Ground

Find something that’s dear to consumers hearts and that they’re familiar with.EX. Lufthansa campaign for Indian market.https://www.youtube.com/watch?v=MrYhrZ3ppik

Criticism

Some anti-marketing activists, such as Gary Ruskin of Commercial Alert, warns that neuromarketing could ultimately be used to manipulate consumers by playing on their fears or unethically stimulating positive responses.

http://blogs.adobe.com/digitalmarketing/personalization/applying-brain-science-digital-marketing/

Conclusion

With the help of neuro-logical science & studies digital marketers can effectively capture the

attention of the Target audience.

By Amit SawantSamit_999@rediffmail.com