Network Building Strategy for Ceramics Productsin India market.

PRESENTED BY ABDULLAH AL MAHMUDINTERNATIONAL MARKETINGCELL: +8801712634568SKYPE: prgexp125E-mail: expmahmud@yahoo.com

• Market visit• Market survey• Business meeting with potential businessman

Basis

BENAPOLE, PETRAPOLE

BANGLA BANDA, FULBARI

BURIMARI, CHANGRABANDA

AKHAURA, AGARTALA

SHEOLA, SUTARKANDI

TAMABIL, DAWKI

• Road connection with all major land borders like Akhaura, Bibir bazar, Chatlapur, Benapole, Tamabil, Sheola, Burimari,Bangla banda, Kamalpur, Nakugaon, Vomra.

KAMALPUR, MOHENDRAGONJ

NAKUGAON, DALU

VOMRA, GOJADANGA

BIBIR BAZAR, SONAMURA

CHATLAPUR, KOILASH SAHAR.

Port Information

I have visited Kolkata and Siliguri market of west bangle. This is area is very potential market for Tiles and sanitary wares. As the communication between this area and Gujrat is very good, all the varieties of the tiles and sanitary wares are available here. Some whole sailors buy tiles and sanitary ware directly form Gujrat and other places of India.

West Bengal:

I have visited Guwahati and Karimonj market of Assam. This is area is developing very past as the Cole export increasing day by day. Both market is very close to Bangladesh. Guwhati is the largest city and mail business hub of the northeast India.

Assam:

I have visited Shillong market of Meghalaya. This is area fully hilly and close to Bangladesh. Both market is very close to Bangladesh. Temperature is very low there and use of good quality of tiles are increasing day by day.

Meghalaya:

I have visited Phuentsholing area of Bhutan and India. This is the hub city for entering the products from Bangladesh. Bhutan is a good market for Tiles. All of them comes from India and some also form China.

Bhutan:

I have visited Agartala market, Agartala Industrial area and Sonamura LCS of Tripura. This is the capital city if Tripura. The communication between this area and Gujrat is not very good.

Agartala:

Outlet picture:

SL Tiles Sanitary

1 Kajaria Kajaria

2 Somany Somany

3 Johnson Cera

4 Nitco Hindware

5 Orient Omco

6 RAK RAK

7 Zoloto Parryware

10 Euro

11 Asian Granato Industries

12 Vita Vitrified

13 Jaquar

14 Vormora vitrified Ceramics

15 Corona Vitrified

Available Brand in the Market

SKU (Stock Keeping Unit)

SL Wall Pcs in Box Floor Pcs in Box

1 8X12 14 12X12 14

2 10X13 12 16X16 10

3 12X18 3 24X24 4

4 10X15 4 24X48 3

5 5 12X24 6

6 6 36X24 3

• POSM & Branding:

SL Details

1 Display Floor stand

2 Display Wall Stand

3 Shop branding

4 Billboard

5 Wall branding

6 Bus branding

7 Catalogue

8 Sample folder

9 Branded Pen holder

10 Branded T-Shirt

11 Branded Cap

POSM & Branding Materials

• Business man engaged in sales and marketing are not interested in import.

• This market biased on 90 days credit and companies are delivered them through transport to the ware house locally.

• Some of the factories doing contract manufacturing for any brand. It makes cheaper produces with renounced brand.

• Siliguri is the main business hub for West bangle and it will cover the full West bangle, Sikkim, Bihar & Jharkhand.

• Guwahati is the mail business hub for Assam, Meghalaya, Aruanchal, Monipur and Mizoram.

Observations

THANKS TO ALL