“Brands’ use of social media is not a matter of yes or no.

It is simply a matter of how and when.

The next generation of consumers will expect their brands to always be available, providing interactive

experiences and bringing value to our lives by taking advantage of social media tools in their marketing

communications”.

- Martin Lindstrom, Brand Guru

EUROPE’S LEADINGSOCIAL PORTAL

Apr

-07

May

-07

Jun-

07

Jul-0

7

Aug

-07

Sep-

07

Oct

-07

Nov

-07

Dec

-07

Jan-

08

Feb-

08

Mar

-08

Apr

-08

567563538535

516506510489484473464454

431

+32%

Social networking worldwide monthly number of unique visitors (mm)

Millenia

ls (1

3-24

)

Gener

ation

X (1

5-41

)

Baby

Boo

mers (

42-6

0)

Mature

s (61

-75)

All res

pond

ents

66%77%73%65%

49%

34%23%27%35%

51%

Percentage of time internet users spent online at user-generated vs. traditional sites

User Generated Company Generated

Over 500 Million people engage in Social Networks globally

13-24 year olds spend over 50% of their online time on Social Media sites

60%

Source: ComScore / eMarketer

Social Networking worldwide

Social Networks as an important communication platform

Talk on cell phone every day 48% 22%

Talk to friends on landline every day 44 34

Instant Message 42 16

Send messages over SNS sites every day 41 n/a

Spend time with friends in person every day 38 25

Send texts every day 36 17

Send e-mail every day 21 7

Social Network Users Are Also Major CommunicatorsThinking about all the different ways you socialize or communicate with

friends..About how often do you..?

SNS users(n=493)

Non SNS users

(n=493)

Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error for teens is about 4%. All differences between the percentages in the rows are statistically significant

From Push and Pull to Participation

World Trend Map

Source: http://informationarchitects.jp

Background Information

Europe’s largest social networking site‣ Available in 24 languages ‣ +35 million registered members‣ +50 million monthly UV‣ + 6 billion monthly page views ‣ + 75 000 new members/day

Launched April 2007 (rebranding into Netlog.com)

Founders Toon Coppens and Lorenz Bogaert active in Social Media since 2000

VC backed – €5m from Index Ventures and Atomico

HQ in Ghent - Belgium, team of + 50 people

A Pan - European Footprint...

... and beyond!

USP’s

Pan-European Network with localized approach‣ Available in 24 languages‣ Localized content & services‣ Geo-targeting technology

Product Focus‣ Clean Lay - out‣ User Friendly ‣ Brand Friendly

All content is moderated

Highest CTR’s in market

Deep targeting --> Age, Gender, Location, Interests,...

Unique & Innovative Brand Integration Solutions

Netlog In Turkey

Top 2 Social Community‣ + 4 700 000 registered members‣ + 500 000 Daily Unique visitors‣ + 30 000 000 Daily Page Requests

Demographics‣ Male/Female about 70/30‣ 62% of our members are 13 - 24

Key Definers‣ Music, sports, friends‣ Movies, nightlife, shopping, Internet

Other‣1 session on Netlog = 15 min. / 30 pageviews‣ A member has an average of 50 friends

13-1617-2021-2425-2829-3233-3637-4040+

24%

21%

17%

9%5%

3%

3%

14%

Age Breakdown

“Any given day more than 10 big soccer stadiums full of people visit Netlog.... in Turkey”

Target Audience

Younger

Older

Male Female

Emre, 17

Interests: humor, friends, going out, gaming, mode & beauty

Favorite cities: Paris, Izmir

Location: Istanbul

Baris, 18

Interests: shopping, cinema, music, reading, fashion, going out

Favorite radios: Powerturk

Location: Bursa

Yunus, 21

Interests: music, sport, friends, going out, gaming, business

Favorite beer: Efes, Stella Artois

Location: Ankara

Onur, 29

Interests: shopping, sports, dance, humor, culture, home, travel

Favorite newspaper: Hurriyet

Location: Istanbul

Dilek, 15

Interests: photgraphy, music, nature, history

Favorite TV channels: ShowTV, StarTV

Location: Izmir

Secil, 19

Interests: dance, friends, going out, sport, adventure

Favorite clothes brand: Replay, Mavi

Location: Ankara

Puren, 22

Interests: sport, going out, friends

Favorite softdrink: Coca-Cola light

Location: Bodrum

Sevil, 26

Interests: going out, sport

Car brand: Porsche, Alfa Romeo

Location: Istanbul

Key Shared Attribute:

I want to be my own person, express myself and show

the world what I can do.

Profile on Netlog

Profile info

Blog

Picture

Profile on Netlog

Friends

Brands

FriendsFriends

Pictures

Video’s

Application

Guestbook

Advertising Products Overview

Brand Pages

Applications

Brand Pages

Display

Display formats

Leaderboard IMU

Expandableskyscraper

Display formats

specials splash

Display Formats

skinning

Fish Where the Fish Are

Talk to them

Talk to their friends

Brand Profile

Branding and exposure

Engagement and Interaction

Viral Activation

Conversion

Boost traffic with a fully integrated set of media

Integrate your micro site (html & iframe)

Offline

Brand Page

Brand Profile

User Profile

INTERACTION

Brand Page Interaction

skin share

Logs

News

Content share

Microsite integration

Guestbook

Private messages

Become friends

Launch polls

Widgets

Contests

Applications

Feeds

Newsletter

Invitation message

Home page visibility

APPLICATIONS

Brand related or stand alone

API - Google Open Social

Credit economy

Revenue share

Viral spread

‣ notification/logs‣ invites‣ widgets on profiles

Your ideas and creativity

en.netlog.com/go/about/advertisersen.netlog.com/go/developer

WANT TO KNOW MORE?

http://corporate.netlog.comtimothy@netlog.comM +32 476 74 76 73

T +32 400 43 21

http://www.netbookmedia.combook@netbookmedia.comT 0212 324 00 60F 0212 324 20 61