Visual Literacy Project

Katie NessethKatie Nesseth

CI 225CI 225

Fall 2010Fall 2010

What is Visual Literacy? Visual Literacy is the comprehension

and application of design elements and principles.

Visual images saturate our world. We as observers must use Visual Literacy as a tool for communication because images are powerful to behold and can emotionally and psychologically impact us as a culture in a variety of ways.

Visual Literacy Includes:

Elements of Design

Point Line

Shape Value

Texture Color

Principles of Design

Balance Perspective Harmony

Unity Movement

Variety

Point Point is the

simplest element of design.

Point is the focus of a visual image.

Point draws the observer’s attention to something important.

Line Line is the path of a

point moving through space.

Lines can vary in width, length, direction, curvature, and even color.

A line is longer than it is wide and is used to create a shape.

ShapeShape is a defined

area that has an implied boundary surrounded by space.

Shape can take endless variances of physical forms and serve many purposes in images.

Circle

Square

Triangle

Rectangle

Geometric

Organic

Etc.

Value Value is the relative

degrees of light and dark that add contrast to a visual image.

Value is used to describe objects and shapes in space.

Without value contrasts, visual images would be hard to see.

Texture Texture defines

surface characteristics.

Texture brings depth and dimension to a visual image.

Texture can be real or implied and can be experienced through touch or the illusion of touch.

Color Color stimulates

visual images by reflecting or absorbing light we see from the intended surface.

Color can be used in a variety of combinations and can evoke different emotions.

http://www.htmlblox.com/wp-content/uploads/2008/12/cw.png

Primary Colors:Red YellowBlue

Secondary Colors:Orange (Red & Yellow)

Green (Yellow & Blue)

Purple (Red & Blue)

Balance Balance places

parts of an image in an aesthetically pleasing arrangement to appear equally important.

Balance can be horizontal, vertical, and/or radial and can display different forms of symmetry.

Perspective

Perspective is the relationship between visual images arranged in space.

Perspective adds realism to objects in a visual image and can draw the observer in.

HarmonyHarmony refers

to all parts of the image relating to and complementing each other.

Harmony pulls pieces of the image together.

Unity Unity is the

relationship among visual images and how they function together to contribute to the whole image.

Movement Movement occurs

when objects appear to be moving in the visual image.

Movement comes from the shapes, curves, forms, and lines used in the visual image.

Variety Variety is the

differences in objects that add visual interest.

Variety adds contrast.

Just by changing size, point of view or breaking the pattern you can add variety.

Image Citation:Dots (Windows XP Clip Art) August 28, 2010

Bicycle Wheel (Photo taken by Katie Nesseth)August 28, 2010

Backyard Gate(Photo taken by Katie Nesseth)August 28, 2010

Playground Slide (Photo taken by Katie Nesseth)August 28, 2010

City of San Antonio, TX(Photo taken by Katie Nesseth)August 16, 2009

Gumball Machine (Photo taken by Katie Nesseth)August 28, 2010

Marilyn Monroe in Values of Purple(Photo & art work by Katie Nesseth)April 30, 2006

The Alamo at Night San Antonio, TX(Photo taken by Katie Nesseth)August 16,2009

Stucco and Grass(Photo taken by Katie Nesseth)August 28, 2010

Tree Bark(Photo taken by Katie Nesseth)August 28, 2010

Image Citation Cont’d.Colorful Lei(Photo taken by Katie Nesseth)August 28, 2010

Color Wheel(

http://www.htmlblox.com/wp-content/uploads/2008/12/cw.png)

August 28, 2010

Candles on the Mantle (Photo taken by Katie Nesseth)August 28,2010

Playground See-Saw(Photo taken by Katie Nesseth)August 28, 2010

The View at the Cross(Photo taken by Katie Nesseth)July 3, 2010

Sky Through Tree Branches(Photo taken by Katie Nesseth)August 16, 2009

Piano & Sheet Music(Photo taken by Katie Nesseth)August 28, 2010

Friendship Statue San Antonio, TX(Photo taken by Katie Nesseth)August 16, 2009

Dancing Couple Figure(Photo taken by Katie Nesseth)August 28,2010

Street Dance from the Movie: The Notebook (Photo and art work by Katie

Nesseth)May 6, 2006

March of the Flags(Photo taken by Katie Nesseth)August 16, 2009

Babybel and String Cheese (Photos taken by Katie Nesseth)August 28, 2010