nescafÉ champs sponsoring
DESCRIPTION
Edition 2013TRANSCRIPT
CHAMPS LEYSIN 6-10 MARCH 2013
swissmate vevey
CHAMPS LEYSIN Facts & Figures
• Oldest snowboard competition in Europe!!• Classic winter event in the Swiss French part of Switzerland !• 20’000 spectators on and off the slopes!
• Year round communication and visibility!• 240 mio OTS (opportunity to see) through communication & coverage!
• 360° Media platform !• 700 F12 billboards throughout Switzerland!• 2’000 TV hours worldwide (30 hours in Switzerland)!• Digital & Social media in constant growth!
! !
EVENT located at LEYSIN in the Swiss French Alps in March YEAR-ROUND national and international visibility
CHAMPS LEYSIN Relaxed atmosphere & special moments
CHAMPS LEYSIN The public on site for the event
• On the slopes, 16’000 people!• For the après-ski and parties in the resort, 6’500 people!• Total 2012: 22’500 spectators!! !
0
10
20
30
40
50
15-‐24 yo 24-‐34 yo 35-‐50 yo + 50 yo
2007
2011
2012
Age evolution
Women 43%
Men 57%
Compe55on 22%
Par5es 20%
All event 52%
Not for event 6%
The event concept is highly appreciated
CHAMPS LEYSIN They are talking about …
Unique course set up… Amazing contest!
I had a lot of fun…the course was actually amazing…
I have fun, it’s like snow-‐ boarding should be. It’s why I started snowboarding…
It’s a relax atmosphere, like a mellow barbecue…
Athletes
Gian Simmen
Risto MaWla
Roope Tonteri
Robbins
Public The jumps are impressive!
The music on the slopes is excellent…
Great atmosphere, it’s relaxed, I like it! Some of us went on the slopes
today and tonight we are playing for the public & riders!
Artists
Morning Parade
I enjoy watching the jumps. It’s The same spirit as the crea5on for an ar5st…
CHAMPS LEYSIN The perfect mix
SNOWBOARDING !featuring the worlds best athletes!!Unique course set up!Public & VIP village on the slopes!
URBAN ART Live performances!!A launch pad for young visual artists!
MUSIC !acts both on the slopes and !in the resort!!A three-day festival including !free live acts!
CHAMPS LEYSIN SNOWBOARDING
SNOWBOARD WORLD TOUR !5star Men & Women!Points for world ranking!50’000 U$ prize money!!!
UNIQUE SLOPESTYLE !Olympic discipline from 2014!Jumps, halfpipe & rails in one!unique course!!
CREATING CHAMPIONS!Open qualifications & !Top invited athletes!!Some of the CHAMPS winners:!Terje Haakonsen, Risto Mattila, Markus Keller, Lucien Koch, Roope Tonteri, Pat Burgener,!Gian Simmen, Jane Korpi…!
CHAMPS LEYSIN MUSIC
ON THE SLOPES!Since the early days, the CHAMPS had a close relation with music.!!IN THE RESORT THE PLACE TO BE !After the action on the slopes, the meeting point is the PLACE TO BE.!In the middle of the resort, next to the cable car.!
APRES-SKI & PARTIES From 15.00 everybody meets for a music showcase and DJ set.!!Followed by 3 nights featuring Live Bands, DJ’s and Art Performances.!
CHAMPS LEYSIN URBAN ART
LAUNCH PAD !Design competition for the!CHAMPS poster art work!
ARTIST WORK & DECORATION The PLACE TO BE is decorated by!artists!
LIVE ART PERFORMANCES Live art with music!Artists performing live on stage!with DJ or live music.!!The public really enjoys watching!the artists creating!!
CHAMPS LEYSIN VISIBILITY
COMMUNICATION!!
SPONSORING !
COVERAGE!
CHAMPS LEYSIN COMMUNICATION before the event
Year round activities !June – August > Design competition!September > freestyle.ch!October – Dec > Snowboard domain!January – March > General public intensive campaign!!!MEDIA PLATFORM – Advertising of the event Outdoor > F 12 – 700 placements in CH!TV > TSR !Print > 20 Minutes – L’Illustré Radio > Couleur 3!Digital > Web & Social Media!
2010 2011 2012
106 109 139
CHAMPS LEYSIN BILLBOARD CAMPAIGN
CHAMPS LEYSIN MEDIA COVERAGE
Worldwide TV Distribution !News > Prime time!Live > About 10 takers in Europe !Highlight show > Magazine!About 2’000 TV hours each year – 32 in CH!!Media Service Providing stories, photos, interviews !all year round to print & digital medias!
Evolution in mio of OTS
0
20'000'000
40'000'000
60'000'000
80'000'000
100'000'000
120'000'000
2010 2011 2012
Video channels
Radio
TV
Internet
Presse
56mio
99mio
101mio
11 9 10.5
32
81 79 10
9 9
2.7
0.6 2.3 0.31 0.27
CHAMPS LEYSIN SPONSOR VISIBILITY
Our goals !Create an image transfer with our sponsors brand!Offer qualitative visibility!Generate acceptation within the audience!
Resort of LEYSIN!Winter long CHAMPS visual on the cable car building!Road to Leysin !Place to Be totally dressed up in the CHAMPS visual!
TV field – Competition!Departure door & Prize Giving wall!Classic branding 3x1m banners!Special obstacle!
Communication Logo in all actions
Booth / Promotion / Hospitality The CHAMPS organization has the!experience to help find ideas &!solutions for activation on site !
CHAMPS LEYSIN FINANCES
Bugdet A global budget of 1.5 mio Chf,!with about 70% in cash!!Access to the event on the mountain!is free with a liftpass > No income for the event!!The Après-ski is free!!Parties from Thursday to Saturday have an entry fee!!
CHAMPS LEYSIN SPONSORING 2013
Title sponsor!
MAIN SPONSOR!
Hosting resort!
Co-Sponsor! Co-Sponsor!
Partners & Suppliers!Heineken! ID Neon! Skynight!
ClearChannel Couleur3! Snowboard media: whiteout, Gustav Mag, snowborader, adrenaline… !Medias!
CHAMPS LEYSIN COMMUNICATION EXAMPLE
CHAMPS LEYSIN SPONSORING POSSIBLITIES 1/2
*1 compe55on prizes = Logo
CHAMPS LEYSIN SPONSORING POSSIBLITIES 2/2
SPONSORING CHAMPS Title Sponsor Main Sponsor Co sponsor
Sponsor'village'on'the'slopes
Tent/booth 200m2 200m2 100m2Sampling/promotion
Visibility'in'the'resort
Cable5car5bannerRoad5bannerPlace5to5Be5brandingFlags5in5the5resort 25% 25% 10%
Après5ski
Tent/booth 40m2 40m2 20m2Sampling/promotion
Party'hall
Activity Possible Possible
VIP'Access
15days5competition5 40 40 20Parties 40 40 20
Costs'for'sponsoring Chf. Chf.1'year NOT'POSSIBLE CHF'190'000.00 CHF'80'000.00
3'years NOT'POSSIBLE CHF'150'000.00 CHF'60'000.00
Included
Included
CHAMPS LEYSIN BE PART OF A UNIQUE EVENT
Organization Swissmate!www.swissmate.ch!!Valerie Atkinson!Managing Director & CHAMPS event Director!!Rue du Torrent 1!1800 Vevey!!T. 021 321 20 60!M. 079 778 06 [email protected]!