Competitors Of Nerolac Paints

Competitors Of Nerolac Paints

Dulux

Berger

Asian Paints

Delux Paints (Exterior)

Diamond Exterior

Weatherguard Maximum

Weatherguard

Weatherguard Decraflex

Dulux Crack Proof (August 2013)

Tag Line: ‘Door se sundar, kareeb se solid’

Positioning

It uniquly positions itself as a paint that gives strength to the walss and stops them from cracking.

Insights

Through this humorous ad the company depicts that everything that is good from outside isn’t true always.

Benefits

Advanced Crackproof Technology that promises to protect houses from cracks caused due to severe weather changes.

#CRACKPROOF Technology

Dulux WeatherSheild” (CrackProof – April 2015)

Tag Line: Door Se Sunder, Kareeb Se Solid

Positioning:

This Ad is positions itself as a solution for cracks on the wall faced by common people.

Insights

Through this ad they promise to solve this problem by their product “Dulux WeatherSheild”

Benefits:

Unique formula of Crack Proof Technology

Protects the exterior walls from Weather and Fungus Problems.

Final Saying:

Helps in keeping walls crack free

Taj Mahal painted with Berger Paints

This Ad has a unique background that can attract every customer. It displays various rich colors flying and painting the houses and streets.

The tagline of the company, 'Paint Your Imagination',

Weatherguard SunReflect (April 2010)

• Positioning:This ad is positioned in solving the problem of excessive heat in the summers.

• Insight: It shows that people are fed up of hot whether and they do all kinds of possible things to lessen the heat inside their houses.

• BenefitKeeps walls 5 degree cooler than other painted walls.

• Final SayingHelps in keeping houses free from excessive heat.

Dulux Weatherguard CrackProof (August

2013)

Tag Line:

‘Door se sundar, kareeb se solid’

Positioning:

This Ad positions itself as a solution for cracks on the wall faced by common people.

Insights:

Through this humorous ad the company depicts that everything that is good from outside isn’t true always.

Benefits

Advanced Crackproof Technology that promises to protect houses from cracks caused due to severe weather changes .

#CRACKPROOF Technology

100% Acrylic With superior adhesion to most surfaces, it can be applied directly over properly prepared alkyd coatings. Self-priming on most surfaces.

Excellent Adhesion Adheres to a wide variety of exterior substrates and previously painted surfaces.

Excellent Gloss & Color Retention Resists fading and maintains a long lasting, uniform finish.

Low Temperature Application Extends the painting season.

Water Resistant Protects surface against the extremes of Canadian weather conditions.

Different Formula Used

Comparisons : DIFFERENT VARIANTS OF WEATHERGUARD

The television commercial for WeatherShield SunReflect,centers around the extremity of temperature during summers and how it makes you feel within your own home.The house painted with a 'popular' paint sees a droopy flower while the one that's painted with Dulux WeatherShield SunReflect remains fresh and happy .

Through this TVC the product promises to keep the homes upto 5 Degree cooler than the normal tempreture.

Dulux WeatherShield, has SunReflect technology that has higher Solar Reflective Index(SRI)-the ability to reflect the heat causing IR rays. Because of this technology, WeatherShield can reflect IR rays by upto 90% higher as compared to regular exterior paints.

Dulux WeatherShield SunReflect

Berger Paints (Exterior)

WeatherCoat All Guard

WeatherCoat Longlife

WeatherCoat

Smooth

WalmastaWeatherCoat

Tile Protektor

Berger Weather Coat All Guard ( December 2007)

Tag Line: Make India Beautiful

Positioning:

This ad positions its brand as a paint that protects wall from climate problems like heat, rain and humidity.

Insights:

It shows different walls with stained and dead paints that give a negative look to the house.

Final Saying:

WeatherCoat All Guard Promises to protect the walls from problems like: Dust, Rain, Sun and Fungus attacks.

Benefits

Comes with 5 Year Warranty.

WeatherCoat All Guard (January 2010)

Positioning:

A wall paint for truly long lasting exterior walls.

Insights:

This ad Shows the reverse effect of rain. Thus trying to depict that the product is water resistant and using of the product shall soak the water and humidity in extreme weather conditions.

Benefit

It has a unique Silicon based paint with enhanced water resistance technology.

Promises of keeping your house 100% rain proof.

Moreover, it comes with a 7-year warranty.

Final Saying:

Helps in keeping the walls water resistant and free from leakage.

Berger Paints weather coat all guard (July 2001)

Positioning: Positions itself as the ever lasting paint

Insights:

While enjoying Holi, a boy uses Berger Weather Coat Paints as an alternative to the festive colors on his friends and the color is so strong that it stays until their graduation.

Benefit and Final Saying

It comes with the Acrylic paints that promises to keep the walls full of life forever.

Berger WeatherCoat Allguard (January 2013)

Tagline : Ulat Palat

Positioning:

Positions itself as a water proof paint.

Insights:

This ad Shows the reverse effect of rain. Depicts that the product is water resistant

Benefits

Promises of keeping your house 100% rain proof.

Moreover, it comes with a 7-year warranty.

Final Saying:

It has a unique Silicon based paint with enhanced water resistance technology.

WeatherCoat Kool & Seal

WeatherCoat Kool & Seal is a water based, flexible, water proofing, roof coating use on roof/terrace/ parapet.

Positioning:

As a water and heat proof paint

Insights:

This long ad shows how normally people are fed up of extreme heat conditions in summer and leakage from walls in heavy rains in monsoon.

Benefits

Formulated with 100% Acrylic Elastomeric Polymers that expand and contract with the substrate and prevent development of hairline cracks over a long period of time.

Reduces heat buildup and keeps the surface cool.

Coating forms a breathable layer, allowing trapped water molecules to easily evaporate.

Final Saying:

The ad asks people to use the new product called WeatherCoat Kool & Seal

Berger paint TVC South (January 2014)

Tagline: Truly Durable

Insights:

Shows different well known places in south and then in the last shows a house painted with Berger Paint.

Benefits

Comes with Silicon that promises to protect the walls from all types of environmental problems.

7 Years Warranty

Final Saying

This tries to say that the house painted with Berger also becomes equally beautiful and people come to witness the extreme delightful paint.