neos & sphere.io: content-driven ecommerce - robert lemke & jens schulze @ecommercecamp jena...
TRANSCRIPT
Content-Driven eCommerceNeos & SPHERE.IO
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CEO Flownativeproject founder Neos38 years oldlives in Lübeck, Germany1 wife, 2 daughters, 1 rocketlikes drumming and climbing
Software Engineer Commercetools36 years oldlives in Berlin, Germany1 (almost) wife, worked at Rocketlikes diving and watersports
who's afraid of
content management?
built-in cms
separate websites
fun, anyone?
integration
content and ecommerce –
polite neighbours at best
integrationapproaches
side by-side (hybrid)shop leadsweb cms leads
“Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research
Challenges
consistent designsynchronising layout templates, their stylesheets, mechanisms for language selection and all the shared markup which is used in footers, global navigation, is abig challenge.
stable interfacesusing internal APIs or using methods like page scraping causes unmanageable dependencies bad sleep.
content complexityfor beyon-trivial websites, built-in functionality of shop systems easily become overstrained.
integrationapproaches
web cms leads
“Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research
side by-side (hybrid)shop leads
SPHERE.IO
API eCommerce SaaS Integrated SearchInternationalisation High AvailabilityScalableMulti Channel
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a cms you
demo
code?
take it for a ridehttp://sphere-neos.flownative.com
https://github.com/ct-jensschulze/sphere-neos-demo
