neal thompson of maritz at mpitechcon on rfid

Download Neal Thompson of Maritz at MPITechCon on RFID

Post on 27-Jun-2015




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Neal Thompson explores RFID technologies in the event and meetings industry at MPITechCon - the premiere tech conference for the meetings and events industry hosted by MPI Chicago


  • 1. @thomace RFID Technologies Neal Thompson Director, Strategic Technologies Maritz Travel Company

2. Background Working with RFID since 2010 Partnership between Maritz Travel andCapture Technologies 3. Types of RFID Tags Active (Batteryenabled) Toll Collection Passive Tags (RFsignal provides power) Electronic storesecurity 4. Passive RFID Tags Receives power from the readerData Broadcast RFID Tag Reader 5. Passive RFID TagsFrequencyTypeFrequency RangeContactless 13.56mHz2-6 InchesSmart CardNFC 13.56mHz2-6 InchesUHF 928mHzUp to 30FeetAntennaTypeFrequency2DOrientation Sensitive3DComplete Orientation Insensitive 6. Storing Data on RFID TagsEPC Global Class 1 Gen-2 UHF RFID Tag 4 Memory Banks EPC(ElectronicTID (TagReservedUser Memory ProductIdentifier)Code)Access and Identification Type of Tag Writable Area Kill Passwordof Hostof Memory Product Pre-written128-496 bit 32 to 512 bit 7. Tag Modes Read Once Read tag, switch to Bmode Remain in B mode untilpower is lost Continuous Read Read tag, switch to Bmode Cant find any more tags Read again switch to Amode 8. Getting Tags on Badges Two methods Associatethe EPCto the attendee attime of print Write the AttendeeID to the tag at timeof print 9. Tag Association ProcessProcessChallenges Badge is printed Slow at time of attendee Sticker with RFID tag is badge pick-upapplied to the badge Prone to human error Sticker contains a barcode (forgot to scan)with EPC Does not test the tag for Barcode is scanned intoreadabilityonsite system and a record Tag may be removed fromis created for association the badge Pre-Print is labor intensive 10. Tag Write ProcessProcess Advantages Blank badges are Process is fast andordered with RFID seamlesstags factor adhered Very little training of staff 100% of tags are quality Badges are printedcheckedand the tag is written No separate data file withwith the AttendeeID tag associations Tag is verified read to Easier to disable a badgeensure tag viability Reads of rouge tags areeliminated 11. Hardware Type of Readers Hand Held Reader/Writers Long-RangeAntennas Use Cases AccessControl Room Monitoring 12. Access ControlHow Its UsedWhat To Consider Uses a tap and go Badge design beingmodelcomfortable for Each attendee must attendeestap the badge on a Power andreader infrastructure outside Most vendors are the doormoving away fromlaptops to tablets Monitors to ensure attendee adherance 13. Room MonitoringHow Its Used What To Consider Passive: Panels are Panels are not 100%installed either to the accurateside of the door, orover trusses Greater infrastructure Active: Tap and Goand time for setup forwith no access controlpanels Key is to measure Panels are moretime in the session convenient 14. EngagementHow Its UsedWhat To Consider Panels are setup in Reporting can beareas (exhibit floor) challenging Setup time / overall Strategically located booth look and feelaround content areas Very valuable data for Attendees are exhibitors especiallymeasured by durationwhen combined withLR datain locations 15. The RFID Ecosystem My Surveys My Exhibits My Content ElectronicDrink Tickets EngagementandAnalytics 16. Case StudyTop 100 technology company 17. Event Overview User conference 6,000 attendees,world wide Numeroussessions Large interactiveexhibit area 18. Sessions Access control for Clevel sessions Participation reporting: Engagement Topic interest Partner drivensessions Triggering surveys 19. Exhibit Hall Monitor attendee behavior onthe show floor Provide exhibitor value ofoverall traffic Create heat maps of theexhibitor to determine what ismost impactful Identify which accounts aremost engaged in what solutions 20. Putting the Data to Use Partner sessionsbecame required duringregistration Exhibit hall design wasre-tooled to beexperiential Attendees registered fortime to be on exhibitfloor: moved away fromwelcome receptionconcept 21. ReportingConcepts of RFID Reporting 22. Overall Attendance 23. Track Attendance 24. Attendee Type Engagement 25. Topic Detail 26. Lessons LearnedWhat works.What remains challenging. 27. What Works Gain insight and datainto attendee behavior More efficient /accurate scanning thanbarcodes Tablet sessionscanning providesdigital signage 28. Evaluating Providers Investment: Look attotal cost Experience withregistration system Efficient tag associationmodel at check-in RFID scan storage ondevices Reporting turnaround 29. Demonstration