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Recruitment Practices:Making Connections,

Maintaining ConnectionsAnn Blackman

CTC Program Manager, Collin College

Mike Harsh

Professor, Collin College

Convergence Center Partners

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Do You Represent ….

29%

57%

14%

1 2 3

1. K12

2. Higher Education

3. Other

NOTE: Example of questions asked at beginning of Info Sessions to know who’s in the audience

Do you currently participate/ have responsibility for any recruitment or retention activities?

1. Yes

2. No

1 2

50%50%

NOTE: Example of questions asked at beginning of Info Sessions to know who’s in the audience

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Types of Prospective Students

Recent High School Graduate Undeclared Major Entry level technician Re-careering individual Post Baccalaureate

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Do We Have Their Attention?

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One Recruitment Event, Over and Over, Right?

Recruitment MUST be a multi-faceted, focused approach.

“We’re creating quality through customization.” -Alicia Huppe, Associate Dean of Recruiting & Programs for New Students, Collin College.

NO!

Making Connections

Focused Recruitment

Provide “just in time” information Keep it relevant to what their interest and

needs are Show them the money Remember - If they’re not a geek, then they

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Making Connections

Information SessionsSHORT, INFORMALOne stop shopping

– Advisors, high school dual enrollment, internship info etc

Making Connections

Information SessionsKeep it interactive

– Clickers (we use Turning Technologies)– Passports to stamp, games, etc.– TRY THIS! http://wiffiti.com

Let the students and alumni be your ambassadors

Is Convergence Technology...

1 2 3 4

0% 89%7%4%1. Voice

2. Voice & Video

3. Voice, Video & Data

4. Voice, Video & Data on one secure network

NOTE: Example of quiz game used at Info Session in place of a lecture describing value of program

The average salary of Convergence Technician with an AAS degree is...

1 2 3 4

0% 0%100%0%1. $100/year

2. $5/hour

3. $35,000-$50,000/year

4. More than Bill Gates will ever make!

NOTE: Example of quiz game used at Info Session in place of a lecture describing value of program.

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Make It Hands On

NOTE: Demo’s can be cheap and easy yet meaningful and engaging … students using their own cell phones to plot wireless strength based on 3 minutes of instruction.

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Make It Hands On

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Partners in Recruitment & Retention

NOTE: Students lend your recruitment events credibility as well as more energy.

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Partners in Recruitment & Retention

NOTE: Partner a current student with a prospective student. This builds confidence in the current student and provides an additional resource for the prospective student.

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Partners in Recruitment & Retention

NOTE: Encourage the students to create demo’s they have not learned in class – We ALL have got something to learn!

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Partners in Recruitment & Retention

Recruitment includes not just prospective students, but also

The Influencers…Parents, Friends, familyTeachers, advisorsEmployers

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Partners in Recruitment & Retention

NOTE: Inviting Student Services to your department events. Tailor your program so that you have dual enrollment & tech prep advisors available for high school students.

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Partners in Recruitment & Retention

NOTE: Making student services like advisors, co-op program, career services etc turns a recruitment event into a recruitment AND retention event.

Partners in Recruitment & Retention

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B.A. in Information Technology A new program from the Computer Science and

Engineering Department at UNT

Do you agree?

1 2 3

89%

0%

11%

1. Yes

2. No

3. Abstain

NOTE: Clickers let you spontaneously add interaction to your presentation.

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Partners in Recruitment & Retention

Effective Communication Tools

Online Communication– Regular contact that is CUSTOMIZED– Upcoming courses, Promote events, Faculty

development Email & Event Marketing

– www.constantcontact.com– www.icontact.com – www.eventbrite.com– www.eventsbot.com – www.verticalresponse.com

Maintaining Connections …Be Social!

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Convergence Technology Center Fan Page

Collin College Convergence Group

GreenITCenter twitter stream

LinkedIn Group: CTC - The Green IT Solution

Effective Communication Tools

It’s not ALL online …

AdvisorsFacultyPosters …. And chalk! … And maybe

balloons!LISTEN to what others want …

Maintaining Connections

Declare Your Degree Day - is a hand out in class Focus Groups - are a class visit and/or email

survey– Plan TechKnowFire– Suggest “Bringing IT Together” Network Dinners– Participate in recruitment events

Take every opportunity to highlight and acknowledge student accomplishments

Access To Recruitment Materials

www.greenITcenter.org– Choose “Educators” (in brown on left column)– Scroll down and choose “Recruitment

Products”

www.greenITcenter.wikispaces.com

In Summary

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Personalize– Communication, Events, and Follow Up

Think Recruitment and Retention Seek out partnerships Develop a Year-Round Plan

– Think in terms of both in person

and online

REMEMBER

Your Best Recruitment Tools are Your Students!

Want More?

Join us November 5, 2010 for the

Texas Community College Technology Forum

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Want More?

Join us December 14 – 16, 2010 for the

CTC Winter Retreat

Effective Pedagogy of Social Media in the Classroom

Gordon Snyder

National ICT Center32 04/13/23

Want More?

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Consider becoming a CTC Mentored College A lead faculty member to assist PI or grant staff as an administrative contact Training for faculty through summer institute Equipment list Recruitment plans and event details

Want More?

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The future…IT looks GreenRoom for your college to join us

Mentored College Applications available from– Helen Sullivan hsullivan@collin.edu

More colleges will be accepted next year

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For more information:

www.greenITcenter.org

Ann Blackman ablackman@collin.edu

Mike Harsh mharsh@collin.edu

"This material is based upon work supported by the National Science Foundation under Grant No. 0402356. and 0903239. Any opinions, findings and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation."