Bret L. Simmons, Ph.D.NCET, May 28, 2014

Social Business

www.bretlsimmons.com

http://www.slideshare.net/BretLSimmons

What do you want to learn

today?

Yesterday’s home runs don’t win today’s games

Babe Ruth

Social Business1. We are all ambassadors of our

increasingly social businesses 2. Digital Citizenship is a huge

opportunity and responsibility3. Differentiate your digital

citizenship by building your personal brand and demonstrating professional discretion

This isn’t just business,

it’s personal

Mitch Joel

Brand• What is your message?• Who controls your message?

Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

ValueWhat you can do uniquely well to help others address opportunities or solve problems that matter to them.

New business card

www.bluehost.com

HUB

Get online and build relational capacity

Relational Capacity• Blog with current content• Facebook Fan Page• Twitter• Senior leaders as professionally

personal ambassadors on at least one platform

(e.g. LinkedIn, Twitter, Facebook)• Extras: Youtube, Pinterest, Flickr, etc.

If your website does not have a blog, it’s missing the engine of relational capacity

Digital Citizenship

Professionally Personal Brand Ambassadors

Professionally PersonalEverything you do reflects on your business

Never trust any site to protect your privacy

• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing

• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy

Operational Privacy • The sooner you behave as if

you have no privacy online, the more effective you will be

• Use your online presence to build bridges, not walls

Professional Discretion

Just because you can post, comment, share, like, etc. does not mean that you

should.

Why risk offending anyone?

We don’t need Facebook or Twitter

to authenticate our lives

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Consistently Contribute

Value

Be clear, not cute

Summary• Social business is here to stay. • Strategic imperative to immerse

yourself in the process• Start now, don’t quit• Assuming responsibility for your

digital citizenship is good for your career and your company

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576