ncaeyc tweeting, pinning, blogging &...
TRANSCRIPT
Jenna Nelson
Tweeting, Pinning, Blogging & more: Tweeting, Pinning, Blogging & more:
Learning to Navigate the Social Learning to Navigate the Social
Media WorldMedia World
Jenna NelsonNC CCR&R Council Coordinator
Child Care Services Association
Michele RivestExecutive Director
NC Child Care Coalition
Do you use social media?Poster
• Place a post-it note on the posters of the social media tools you currently use.
� Do you tweet?
� Do you blog?
� Do you pin?
� Do you Facebook?
Welcome! Please answer the following questions: Welcome! Please answer the following questions:
you currently use.
• Use YELLOW if you use the tool for work
• Use PINK if you use the tool for personal
• Use BLUE if you use the tool for both work and personal
� Do you Facebook?
� Do you instagram?
�No wrong answers
�Individual share out
Be honest, this is going to
Why are you here?Why are you here?
�Be honest, this is going to be fun!
� Increase knowledge & comprehension of the social media world & how to promote their program & connect with stakeholders using social media.
At the end of today’s session, attendees will:At the end of today’s session, attendees will:
� Apply new information to setting up a free email account, using the account to join twitter and other social media outlets, use to advocate & promote early childhood education.
� Standing up for what you believe
� Sharing your passion
AdvocacyAdvocacy
� Sharing what you see
� What else?
� 67% of online adults use Facebook,
compared to:
◦ 18% of online adults say they use Twitter
◦ 15% of online adults say they use Pinterest
FacebookFacebook
◦ 15% of online adults say they use Pinterest
◦ 13% of online adults say they use Instagram
� Use your personal page for advocacy, create an agency page that others will follow, use for updates, photos, advocacy, etc.
� Follow other like-minded agencies on Facebook
� A blog (which is short for the term “weblog”) is a website where the publisher shares news and/or opinions with readers. Entries (called posts) are often listed in order of most recent first on the main homepage. People who publish blogs are often
What is a blog?What is a blog?
often listed in order of most recent first on the main homepage. People who publish blogs are often called bloggers, and you can use the verb “to blog” to describe the activity.
http://causeblogger.com/what-is-a-blog/
� Over 57 million Americans read blogs.
� Over 12 million American adults currently maintain a blog.
� 1.7 million American adults list making money as one of the reasons they blog.
� 89% of companies surveyed say they think blogs will be more
How big is blogging today?How big is blogging today?
� 89% of companies surveyed say they think blogs will be more important in the next five years.
� 6% of the entire US adult population has created a blog.
� Over 120 thousand blogs are created every day.
� There are over 1.4 million new blog posts every day.
� 22 of the 100 most popular websites in the world are blogs.
� Blog readers average 23 hours online each week.
Statistics provided by Blogworld.
� Many free sites, just need an email address!
� WordPress, Blogger, etc.
How would I start a blog?How would I start a blog?
� Unless you’re completely private with no public funding at all, be sure to:◦ Get a free personal email account, and for all social media
advocacy tools (Blogs, Twitter, Facebook, Pinterest) be sure to use that PERSONAL email – don’t use any state or
Advocacy ReminderAdvocacy Reminder
sure to use that PERSONAL email – don’t use any state or federally funded email, computer, etc.
◦ mail.google.com
◦ mail.yahoo.com
� These tools are also great social media tools –google+, Yahoo Groups.
Twitter is an online social networking service and real-time information source that enables its users to
send and read text-based messages of up to 140 characters, known as tweets. Photos and web links
can be included in the 140 characters.
What is Twitter?What is Twitter?
characters, known as tweets. Photos and web links can be included in the 140 characters.
� It’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read.
Follow peopleFollow people
accounts, people you know, celebrities, or news sources you read.
� Tip: One great way to find more interesting accounts is see who those you know or admire are following.
� @ = handle: The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
What do “@” and “#” mean?What do “@” and “#” mean?
� # = hashtag: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. These keywords and topics become #hyperlinks so that you can sort by topic.
What does Twitter look like?What does Twitter look like?
Who would I follow on Twitter?Who would I follow on Twitter?
� Healthy Social Behaviors Project:
◦ @OhBehaveTips
� NCaeyc� NCaeyc
◦ @ncaeyc
� NAEYC
◦ @naeyc
� Flickr, Instagram & Vine
Share Pictures & VideosShare Pictures & Videos
� Free sites – flickr for photos, can be private
� Instagram does photos and short videos, can be private
� Vine does short videos
� Find items you like online, “pin” them for later on your boards.
� Mostly used for personal, but more and more companies are maintaining Pinterest sites.
Follow http://pinterest.com/ncaeyc/
PinterestPinterest
� Follow http://pinterest.com/ncaeyc/
� Follow http://pinterest.com/smokiesden/teaching/
� Follow http://pinterest.com/schoolageideas/
� Follow http://www.pinterest.com/pam0186/!◦ (Healthy Social Behaviors Project)
� Use for professionals to connect with other professionals
� Can register yourself to look for jobs, can register your agency to look for applicants
LinkedInLinkedIn
your agency to look for applicants
� Very useful groups – early childhood education, etc.
SOCIAL MEDIA MATCHING GAMESOCIAL MEDIA MATCHING GAME
� Your program, events, updates
� Local Events/ News stories
What would I write about?What would I write about?
� Opinions
� Link to other blogs with your reaction(s).
� In NC, we have our own Advocacy Group:
◦ NC Child Care Coalition
Advocacy ToolsAdvocacy Tools
� Association:
◦ State and local organizations, child care providers, individuals concerned about early education policy and programming.
� Mission:
◦ Promote high quality, affordable, and accessible early care and education for NCs young children, families and communities.
About the About the NC NC Child Care Child Care CoalitionCoalitionwww.NCwww.NCChildCareCoalition.orgChildCareCoalition.org
◦ Promote high quality, affordable, and accessible early care and education for NCs young children, families and communities.
� Structure:
◦ Part-time staff and full –time lobbyist
� 2013/14 Legislative Goal:
Continued investment in NCs nationally recognized early care and education system
� Information on latest public policy issues and resources
� Meetings to discuss current issues
� Full-time lobbyist
� Email alerts
Membership BenefitsMembership Benefits
� Email alerts
� Advocacy Tools
� Networking with colleagues across the state
� NCECA Membership
NCCCC Action CenterNCCCC Action Centerwww.capwiz.com/ncchildrenwww.capwiz.com/ncchildren
� Action alerts and email communications during legislative sessions
� Regular national and state news updates
� Add your voice to statewide advocacy network
NCCCC Action CenterNCCCC Action Center
Add your voice to statewide advocacy network
� Subscribe for free to receive alerts and emails
� Directly contact state policymakers –
◦ Governor, State Legislators, US Congress
� Use Message templates or craft your own.
� Follow us on Facebookhttps://www.facebook.com/pages/NC-Child-Care-Coalition/131892700210135
� Frequent posts about early childhood education news and resources
NCCCC Facebook PageNCCCC Facebook Page
and resources
� Share stories, news, updates with others
� NAEYC - Facebook, Twitter, Blog, E-newsletter
� NCAEYC - Facebook, Twitter
Other ECE Organizations with Other ECE Organizations with
Social Media ConnectionsSocial Media Connections
� NACCRA - Facebook, Twitter, E-newsletter, Blog, Linked In, You Tube, Pinterest, Instagram
� First 2000 Days – Facebook, Twitter, Pinterest, E-mail listserve
� Promoting national proposal for universal Prek and family support programs.
� Rally 4 Babies – Google Chat event
Grow America Stronger with Early Grow America Stronger with Early
Childhood Education ExampleChildhood Education Example
event
� On line petitionFacebook and Twitter
� Infograhics you can shareandpost on your website.
� What will you do to use social media for advocating for early childhood education?
� What tools or support do you need to be effective?
Using Social Media for AdvocacyUsing Social Media for Advocacy
What tools or support do you need to be effective?
� If you have computers, iPads & Smart Phones, you can sign up from your device!
� We can walk you through it on the big screen.
Let’s get “Tweeting!”Let’s get “Tweeting!”
� Creating a social media policy for your nonprofit:◦ http://www.techsoup.org/support/articles-and-how-tos/creating-a-social-media-policy
� Red Cross online social media guidelines:◦ http://www.slideshare.net/PingElizabeth/american-red-cross-social-media-guidelines
ResourcesResources
Jenna Nelson
Michele Rivest
Thank you! Thank you!
Michele Rivest