navrang: colours of india investor pitch
TRANSCRIPT
Your final destination for some of the finest handloom and
handcrafted sarees of India.
Executive Summary 2
• The project started in July 2014 and the visits were made to various parts of the country to connect to the weavers and artisans.
• Beta launch of the site www.navrang.net is done of 10th June 2015.• There will be a 3 months of Pilot with the products from 8 States with a plan to
cover 29 states by end of Dec 2015.
• Today there is no single retail place or portal where women can buy fabrics which come from different regions, states and parts of India.
• Navrang brings the different cultures, colours, fabrics, motifs, handiworks and colours of the beautiful 6 yard magic called SAREE to all the wonderful women across various regions of the world.
• We bring the works of Weaver and Artisans directly to the consumers.• Give the Weavers and Artisans the right value for their hardwork.• Venture is founded by Sonal and Rajarshi, in their 2nd start-up
What is Navrang : Colours of India
Vasantha from Hyderabad is able to connect to Md.
Sabir in Jaipur
She is able to buy this laheria saree of Jaipur
From Navrang
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What problems we are solving ? 4
Top Class Quality Consumer get genuine handloom or
hand-crafted items
No Middleman Navrang buys directly from
Artisans/Weavers and sell to the consumers.
Fair Compensation to weavers The poor weavers gets their due, paid
on time, improve their life.
• Identification of Weavers/Artisans from the authentic sources.
• Special focus on National Award winners
• Physical Visit and verification.
• Sample collection from them.
• Multiple sources for better collection
Stocking , Photo Op, Branding.Launch on Navrang Site
Inventory Check .Re-order, New Design, Colours launch
Business Model 5
Good Things about interface 6
Graphical Search Facilitymakes life easy
Search by State,Fabric or Craft/Technique
1st E-commerce site that provides knowledge & curated content about each fabric and craft
Newsroom provides the consolidated related articles published in media. Live Documentaries provides a feel of the real life of artisans and weavers.
Value Seekers
• Consumers who values Indian Heritage fashion.
• Consumers who are interested to pay a premium for the products.
Experience Seekers
• Individuals who wish to have one unique product in their wardrobe.
• The products passes to the next generation along with the experience
As per IMRB figures urban incomes rose by 100% and
incomes of urban women by 111% Different social groups like #100sareepact
are becoming popular. Corporates are promoting wearing
handloom items on special occasions. Even some of the schools made saree as
mandatory dress code for teachers.Saree Day @ Infosys Bangalore
Our Market 7
India's textile market size (USD billion)
70 78
89 99
226
2009 2010 2011 2014 2023E
CAGR: 8.7%
• Textile market is valued at $99 bilion USD and growing at 8.7% CAGR• Handloom and Handcrafted is $39B market grwoing at 13% CAGR
• Huge export potential to US & Europe due to increasing Indian diaspora• Platforms like LIMEROAD, CRAFTSVILLA etc. are doing well.India or Abroad : We are here ! 8
Q1 : Is Navrang a Marketplace for weavers and artisans ? Ans : No, We do not use Marketplace model.
Q2 : How the inventory is managed ? Ans : We buy the inventory from the weavers or artisans, hold it in New Delhi
then ship out to our customers.
Q3 : What was the reason of not using a Marketplace model ? Ans : Its very clear that weavers or artisans are not so educated to upload
the inventory and manage it. On other hand as products are selected by us hence quality is assured.
Q4 : How do you find out the sources ? Ans : Normally we use reference or government listed artisans . Also we talk
to the national award winners who provides very unique designs. Lot of ground level work is involved.
Q5 : What is the vision for Navrang ? Ans : We wish to cover all 29 states and all Crafts of India. We would like to
give you an option to choose any textile from Kanyakumari to Kashmir.
Frequently Asked Questions 9
After having worked in some of the top Corporates for over two decades, travelled world over… the two co-founders gave it all….“Corporate perks, a big fat salary, 5-star hospitalities” ….to pursue their quest for “Discovering India” the real India thru’ the eyes and hands of the true artists of India…..
The Founding Team
Sonal GuptaCo-Founder, believes in getting the best out of technology but at the same time passionate about the rich culture and traditions of India, amongst the first few women officers of the Indian Army. Ex Indian Army, Bharti, IBM, Oracle.
Rajarshi GuhaCo-Founder, has a flair for technology with almost two decades in managing and leading high impact technological teams and a passion for cooking exotic Bengali cuisine. Ex Usha Comm, Bharti, Oracle.
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