navrachana international school, vadodara business ... · the hl course in business management...

115
NISV/BUSINESS MANAGEMENT/GR 11 Page 1 Business management is a rigorous, challenging and dynamic discipline in the individuals and societies subject group. The role of businesses, as distinct from other organizations and actors in a society, is to produce and sell goods and services that meet human needs and wants by organizing resources. Profit-making, risk-taking and operating in a competitive environment characterize most business organizations. The Diploma Programme business management course is designed to develop students’ knowledge and understanding of business management theories, as well as their ability to apply a range of tools and techniques. Students learn to analyse, discuss and evaluate business activities at local, national and international levels. The course covers a range of organizations from all sectors, as well as the socio-cultural and economic contexts in which those organizations operate Distinction between SL & HL The HL course in business management differs from the SL course in business management in terms of the: Recommended hours devoted to teaching (240 hours for HL compared to 150 hours for SL) extra depth and breadth required (extension units for HL) nature of the internal assessment task nature of the examination questions. Aims The aims of the business management course at HL and SL are to: 1. encourage a holistic view of the world of business 2. empower students to think critically and strategically about individual and organizational behaviour 3. promote the importance of exploring business issues from different cultural perspectives 4. enable the student to appreciate the nature and significance of change in a local, regional and global context 5. promote awareness of the importance of environmental, social and ethical factors in the actions of individuals and organizations 6. develop an understanding of the importance of innovation in a business environment. Navrachana International School, Vadodara Business Management IBDP (Gr- 3) (Information in this document is resourced from IB subject guide and TSM )

Upload: dangdien

Post on 09-Jun-2018

223 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 1

Business management is a rigorous, challenging and dynamic discipline in the individuals andsocieties subject group. The role of businesses, as distinct from other organizations and actors ina society, is to produce and sell goods and services that meet human needs and wants byorganizing resources. Profit-making, risk-taking and operating in a competitive environmentcharacterize most business organizations.

The Diploma Programme business management course is designed to develop students’knowledge and understanding of business management theories, as well as their ability to apply arange of tools and techniques. Students learn to analyse, discuss and evaluate business activitiesat local, national and international levels. The course covers a range of organizations from allsectors, as well as the socio-cultural and economic contexts in which those organizations operate

Distinction between SL & HL

The HL course in business management differs from the SL course in business management interms of the:

Recommended hours devoted to teaching (240 hours for HL compared to 150 hours for SL)

extra depth and breadth required (extension units for HL)

nature of the internal assessment task

nature of the examination questions.

Aims

The aims of the business management course at HL and SL are to:

1. encourage a holistic view of the world of business

2. empower students to think critically and strategically about individual and organizationalbehaviour

3. promote the importance of exploring business issues from different cultural perspectives

4. enable the student to appreciate the nature and significance of change in a local, regional andglobal context

5. promote awareness of the importance of environmental, social and ethical factors in theactions of individuals and organizations

6. develop an understanding of the importance of innovation in a business environment.

Navrachana International School, Vadodara

Business Management – IBDP (Gr- 3)(Information in this document is resourced from IB subject guide and TSM )

Page 2: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 2

Assessment objectives

By the end of the business management course, students are expected to reach the followingassessment objectives.

Demonstrate knowledge and understanding of:

the business management tools, techniques and theories specified in the syllabus content

the six concepts that underpin the subject

real-world business problems, issues and decisions

the HL extension topics (HL only).

Demonstrate application and analysis of: knowledge and skills to a variety of real-world andfictional business situations

business decisions by explaining the issue(s) at stake, selecting and interpreting data, andapplying appropriate tools, techniques, theories and concepts

the HL extension topics (HL only).

Demonstrate synthesis and evaluation of: business strategies and practices, showing evidenceof critical thinking

business decisions, formulating recommendations

the HL extension topics (HL only).

Demonstrate a variety of appropriate skills to: produce well-structured written material usingbusiness terminology

select and use quantitative and qualitative business tools, techniques and methods

select and use business material, from a range of primary and secondary sources.

Page 3: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 3

Mapping the course

Unit 1: Business organization and environment1.1 Introduction to business management

1.2 Types of organizations

1.3 Organizational objectives

1.4 Stakeholders

1.5 External environment

1.6 Growth and evolution

1.7 Organizational planning tools (HL only)

Unit 2: Human resource management2.1 Functions and evolution of human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation

2.5 Organizational (corporate) culture (HL only)

2.6 Employer and employee relations (HL only)

Unit 3: Finance and accounts3.1 Sources of finance

3.2 Costs and revenues

3.3 Break-even analysis

3.4 Final accounts (some HL only)

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis (HL only)

3.7 Cash flow

3.8 Investment appraisal (some HL only)

3.9 Budgets (HL only)

Page 4: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 4

Unit 4: Marketing4.1 The role of marketing

4.2 Marketing planning (including introduction to the four Ps)

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The four Ps (product, price, promotion, place)

4.6 The extended marketing mix of seven Ps (HL only)

4.7 International marketing (HL only)

4.8 E-commerce

Unit 5: Operations management

5.1The role of operations management

5.2 Production methods

5.3 Lean production and quality management (HL only)

5.4 Location

5.5 Production planning (HL only)

5.6 Research and development (HL only)

5.7 Crisis management and contingency planning (HL only)

Page 5: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 5

External assessment details—SL

Paper 1Duration: 1 hour 15 minutesWeighting: 35%

This paper is divided into two sections, both based on the IB prescribed pre-seen case studyissued to students well before the examination. Section A and some parts of section B may becommon to both SL and HL students.

Students are expected to demonstrate the following assessment objectives.

Assessment objective Section A Section B

Demonstrate knowledge andunderstanding

X X

Demonstrate application andanalysis

X X

Demonstrate synthesis andevaluation

X

Demonstrate a variety ofappropriate skills

X X

Section AQuestions in this section are drawn from units 1 to 5 of the syllabus and refer to the

prescribedpre-seen case study.

Students answer three structured questions in total from a choice of four.

The questions are each subdivided into parts.

The command terms used in each part indicate the depth required.

The questions may require: knowledge and understanding; application and analysis; and a

variety of appropriate skills.

The marks available for each part are indicated on the examination paper.

Each question is worth 10 marks.

Section A is worth a total of 30 marks.

Page 6: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 6

Section BThe questions in this section are drawn from units 1 to 5 of the syllabus.

New stimulus material based on the prescribed pre-seen case study is given in the

examination paper.

Students answer one compulsory structured question.

The question is subdivided into parts.

The command terms used in each part indicate the depth required.

The questions may require: knowledge and understanding; application and analysis;

synthesis and evaluation; and a variety of appropriate skills.

The marks available for each part are indicated on the examination paper.Section B is worth a total of 20 marks.Overall, the maximum for paper 1 is 50 marks.

Paper 2Duration: 1 hour and 45 minutesWeighting: 40%

This paper is divided into three sections. The structure of this paper is the same as HL paper 2.However, questions may be the same as, similar to, or different from, those used for the HLpaper. SL students answer fewer questions.

Students are expected to demonstrate the following assessment objectives

Assessment objective Section A Section B Section C

Demonstrate knowledgeand understanding

X X X

Demonstrate applicationand analysis

X X X

Demonstrate synthesisand evaluation

X X X

Demonstrate a varietyof appropriate skills

X X X

Page 7: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 7

Section A

While the principal focus of questions in this section will be unit 3, students are also

examined on other topics of the syllabus.

The questions have a quantitative focus.

Students answer one structured question based on unseen stimulus material from a choice of two.

The questions are subdivided into parts.

The command terms used in each part indicate the depth required.

The questions may require: knowledge and understanding; application and analysis; synthesisand evaluation; and a variety of appropriate skills

The marks available for each part are indicated on the examination paper.

Each question is worth 20 marks.

Section A is worth a total of 20 marks

Section BThe questions in this section are drawn from units 1 to 5 of the syllabus.

Students answer one structured question based on unseen stimulus material from a choice ofthree

The question is subdivided into parts.

• The command terms used in each part indicate the depth required.

• The questions may require: knowledge and understanding; application and analysis; synthesisand evaluation; and a variety of appropriate skills.

• The marks available for each part are indicated on the examination paper.

• Each question is worth 20 marks.

• Section B is worth a total of 20 marks.

Section CThe principal focus of questions in this section is on the concepts of change, culture, ethics,globalization, innovation and strategy that underpin the business management course.

While the principal focus for each question is on two of the concepts, students need to draw ontheir knowledge of other relevant topics in the syllabus.

There is no stimulus material provided for the questions.

Students are required to address the question in relation to at least one real-world organizationbut may use information from a range of sources, which may include real-world case studiesexamined in class and IA research. The real-world organization that students use in theirresponses must not be the case study organization featured in paper 1.

The response should consider the perspectives of individuals and societies on which the real-world organization impacts.

Page 8: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 8

Students answer one extended response question from a choice of three.

Assessment objective level 3 (AO3) command terms are used in the questions.

The questions require: knowledge and understanding; application and analysis; synthesis andevaluation; and a variety of appropriate skills.

Each question is worth 20 marks.

Section C is worth a total of 20 marks.

Overall, the maximum for paper 2 is 60 marks.

External assessment details—HL

Paper 1Duration: 2 hours 15 minutesWeighting: 35%

This paper is divided into three sections, each based on the IB prescribed pre-seen casestudy issued to students well before the examination. Section A and some parts of section B maybe common to both SL and HL students.

Students are expected to demonstrate the following assessment objectives.

Assessment objective Section A Section B Section C

Demonstrate knowledgeand understanding

X X X

Demonstrate applicationand analysis

X X X

Demonstrate synthesisand evaluation

X X X

Demonstrate a varietyof appropriate skills

X X X

Page 9: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 9

Section AQuestions in this section are drawn from units 1 to 5, which could include the HL extension ofthe syllabus, and refer to the prescribed pre-seen case study.

Students answer three structured questions in total from a choice of four.

Each question is subdivided into parts.

The command terms used in each question indicate the depth required.

The questions may require: knowledge and understanding; application and analysis; and a varietyof appropriate skills.

The marks available for each part are indicated on the examination paper.

Each question is worth 10 marks.

Section A is worth a total of 30 marks.

Section BThe questions in this section are drawn from units 1 to 5 including the HL extension of thesyllabus.

New stimulus material based on the prescribed pre-seen case study is given in theexamination paper.

Students answer one compulsory structured question.

The question is subdivided into parts.

The command terms used in each part indicate the depth required.

The questions may require: knowledge and understanding; application and analysis; synthesisand evaluation; and a variety of appropriate skills.

The marks available for each part are indicated on the examination paper.

Section B question is worth a total of 20 marks.

Section CThe questions in this section are drawn from units 1 to 5 of the syllabus with a principal focus onthe HL extension topics.

New stimulus material based on the prescribed case study will be given in the examinationpaper.

The response should consider the perspectives of individuals and societies that the organizationin the prescribed case study impacts upon.

Students answer one compulsory extended response question.

Assessment objective level three (AO3) command terms are used in the questions.

The questions require: knowledge and understanding; application and analysis; synthesis andevaluation; and a variety of appropriate skills.

Each question is worth 20 marks.

Section C is worth a total of 20 marks.Overall, the maximum for paper 1 is 70 marks.

Page 10: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 10

Paper 2Duration: 2 hours 15 minutesWeighting: 40%

This paper is divided into three sections. The structure of this paper is the same as SL paper 2.However, questions may be the same as, similar to, or different from, those used for the SLpaper. HL students answer more questions.

Students are expected to demonstrate the following assessment objectives.

Assessment objective Section A Section B Section C

Demonstrate knowledgeand understanding

X X X

Demonstrate applicationand analysis

X X X

Demonstrate synthesisand evaluation

X X X

Demonstrate a varietyof appropriate skills

X X X

Section AWhile the principal focus of questions in this section is unit 3, students are also examined onother core and HL extension topics of the syllabus.

The questions have a quantitative focus.

Students answer one structured question based on unseen stimulus material from a choiceof two.

• The question is subdivided into parts.

• The command terms used in each part indicate the depth required.

• The questions may require: knowledge and understanding; application and analysis; synthesisand evaluation; and a variety of appropriate skills.

• The marks available for each part are indicated on the examination paper.

• Each question is worth 20 marks.

• Section A is worth a total of 20 marks.

Page 11: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 11

Section BThe questions in this section are drawn from units 1 to 5 and HL extension of the syllabus.

Students answer two structured questions based on stimulus material from a choice ofthree.

The questions are each subdivided into parts.

The command terms used in each part indicate the depth required.

The questions may require: knowledge and understanding; application and analysis; synthesisand evaluation and a variety of appropriate skills.

The marks available for each part are indicated on the examination paper.

Each question is worth 20 marks.

Section B is worth a total of 40 marks.

Section CThe principal focus of questions in this section is on the concepts of change, culture, ethics,globalization, innovation and strategy that underpin the business management course.

While the principal focus for each question is on two of the concepts, students need to draw ontheir knowledge of other relevant topics in the syllabus, including the HL extension.

There is no stimulus material provided for the questions.

Students are required to address the question in relation to one real-world organization but mayuse information from a range of sources, which may include real-world case studies examined inclass and IA research. The real-world organization that students use in their response must not bethe case study organization featured in paper 1.

The response should consider the perspectives of individuals and societies upon which the real-world organization impacts.

Students answer one extended response question from a choice of three.

Assessment objective level 3 (AO3) command terms are used in each question.

Each question requires: knowledge and understanding; application and analysis; synthesis andevaluation; and a variety of appropriate skills.

Each question is worth 20 marks.

Section C is worth a total of 20 marks.

Overall, the maximum for paper 2 is 80 marks.

Page 12: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 12

External assessment criteria—SL and HL

Assessment criteria are used to allocate marks for extended response questions in:

HL paper 1, section C

SL paper 2, section C

HL paper 2, section C.

HL paper 1, section CThere are five assessment criteria for this question type.

Criterion A: Knowledge and understanding of tools, techniques and theories

Criterion B: Application

Criterion C: Reasoned arguments

Criterion D: Structure

Criterion E: Individual and societies.

Criterion A: Knowledge and understanding of tools, techniques and theoriesThis criterion addresses the extent to which the student demonstrates knowledge andunderstanding of relevant business management tools, techniques and theories as stated and/orimplied by the question. This includes using appropriate business management terminology.

Criterion B: ApplicationThis criterion addresses the extent to which the student is able to apply the relevant businessmanagement tools, techniques and theories to the case study organization.

Criterion C: Reasoned argumentsThis criterion assesses the extent to which the student makes reasoned arguments. This includesmaking relevant and balanced arguments by, for example, exploring different practices, weighingup their strengths and weaknesses, comparing and contrasting them or considering theirimplications, depending on the requirements of the question. It also includes justifying thearguments by presenting evidence for the claims made.

Criterion D: StructureThis criterion assesses the extent to which the student organizes his or her ideas with clarity, andpresents a structured piece of writing comprised of:

an introduction a body a conclusion fit-for-purpose paragraphs.

Page 13: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 13

Criterion E: Individuals and societiesThis criterion assesses the extent to which the student is able to give balanced consideration tothe perspectives of a range of relevant stakeholders, including individuals and groups internaland external to the organization.

SL and HL paper 2, section CThere are five assessment criteria for this question type.

Criterion A: Knowledge and conceptual understanding

Criterion B: Application

Criterion C: Reasoned arguments

Criterion D: Structure

Criterion E: Individuals and societies

Criterion A: Knowledge and conceptual understandingThis criterion addresses the extent to which the student demonstrates knowledge andunderstanding of the given concepts and relevant business management content (theories,techniques or tools, depending on the requirements of the question

Criterion B: ApplicationExternal assessment Business management guide 69This criterion addresses the extent to which the student is able to apply the given concepts andthe relevant business management content (theories, techniques or tools, depending on therequirements of the question) to his or her chosen real-world organization(s). The real-worldorganization(s) must not be the organization featured in the prescribed case study forpaper 1.

Criterion C: Reasoned argumentsThis criterion assesses the extent to which the student makes reasoned arguments. This includesmaking relevant and balanced arguments by, for example, exploring different practices, weighingup their strengths and weaknesses, comparing and contrasting them or considering theirimplications, depending on the requirements of the question. It a

Criterion D: StructureThis criterion assesses the extent to which the student organizes his or her ideas with clarity, andpresents a structured piece of writing comprised of:

an introductiona bodya conclusionfit-for-purpose paragraphs

Page 14: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 14

Criterion E: Individuals and societiesThis criterion assesses the extent to which the student is able to give balanced consideration tothe perspectives of a range of relevant stakeholders, including individuals and groups internaland external to the organization.

ssessment

Inte

Page 15: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 15

nal assessmentInternal assessment

Internal assessment is an integral part of the course and is compulsory for both SL and HLstudents. It enables students to demonstrate the application of their skills and knowledge, andto pursue their personal interests, without the time limitations and other constraints that areassociated with written examinations.The internal assessment should, as far as possible, be woven into normal classroom teachingand not be a separate activity conducted after a course has been taught.The internal assessment requirements at SL and at HL are different for the businessmanagement course.

The SL internal assessment is a written commentary and the HL internal assessment is aresearch project.

Internal assessment criteria—SLThe SL business management written commentary is assessed against seven criteria that are

related to the assessment objectives for the business management course.

When the work to be assessed has been read, the descriptors for each criterion should be

studied until a descriptor is reached that most appropriately describes the achievement level. If

a piece of work seems to fall between two descriptors, both descriptors should be read again

and the one that more appropriately

describes the student’s work chosen.

Page 16: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 16

Page 17: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 17

Page 18: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 18

Page 19: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 19

Page 20: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 20

Page 21: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 21

Page 22: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 22

Page 23: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 23

Page 24: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

NISV/BUSINESS MANAGEMENT/GR 11 Page 24

Page 25: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Internal assessment HL, sample E

Assessment criteria Marks awarded Marks availableCriterion A 3 3

Criterion B 3 3

Criterion C 2 3

Criterion D 6 6

Criterion E 1 2

Criterion F 2 2

Criterion G 2 2

Criterion H 2 2

Criterion I 1 2

Total 22 25

Examiner comments

Criterion A – Research proposal

A focused and forward looking research question is provided. There is a rationale for the study.Key areas of the syllabus are noted, the methodology is explained; anticipated difficulties areevident together with a detailed action plan.

Criterion B – Sources used and data collected

Three different primary sources are used. An interview with the Scrap Therapy owner wascarried out; a survey was conducted as well as focus group discussions were noted. Theinformation obtained from these primary sources is appropriate and sufficient.

Criterion C – Use of tools, techniques and theories

There is some evidence of understanding and application of relevant business management tools,techniques and theories including SWOT analysis and Ansoff matrix. However, there was stillmore room for an in-depth application of these.

Criterion D – Analysis and evaluation

There is consistently very good evidence of evaluation that is well substantiated. Analysis of thefindings is appropriate and to a large extent in-depth.

Page 26: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Criterion E – Conclusions

Conclusions provided are consistent with the evidence presented in the main body of the report.However, the conclusions needed more substantiation. Areas for further study have not beenidentified.

Criterion F – Recommendations

The recommendations are well substantiated, consistent with the conclusions and answer theresearch question.

Criterion G – Structure

A well written report with ideas well-structured and an argument that is easy to follow.

Criterion H – Presentation

The report includes all the required components in the correct order and format.

Criterion I – Reflective thinking

Some reflective thinking noted in the Analysis and discussion section. However, limitationslacking.

Page 27: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 1

Internal assessment HL, sample E

Page 28: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 2

Internal assessment HL, sample E

Page 29: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 3

Internal assessment HL, sample E

Page 30: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 4

Internal assessment HL, sample E

Page 31: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 5

Internal assessment HL, sample E

Page 32: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 6

Internal assessment HL, sample E

Page 33: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 7

Internal assessment HL, sample E

Page 34: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 8

Internal assessment HL, sample E

Page 35: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 9

Internal assessment HL, sample E

Page 36: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 10

Internal assessment HL, sample E

Page 37: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 11

Internal assessment HL, sample E

Page 38: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 12

Internal assessment HL, sample E

Page 39: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 13

Internal assessment HL, sample E

Page 40: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 14

Internal assessment HL, sample E

Page 41: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 15

Internal assessment HL, sample E

Page 42: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 16

Internal assessment HL, sample E

Page 43: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 17

Internal assessment HL, sample E

Page 44: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 18

Internal assessment HL, sample E

Page 45: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 19

Internal assessment HL, sample E

Page 46: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 20

Internal assessment HL, sample E

Page 47: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 21

Internal assessment HL, sample E

Page 48: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 22

Internal assessment HL, sample E

Page 49: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 23

Internal assessment HL, sample E

Page 50: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 24

Internal assessment HL, sample E

Page 51: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 25

Internal assessment HL, sample E

Page 52: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Internal assessment HL, sample H

Assessment criteria Marks awarded Marks availableCriterion A 3 3

Criterion B 3 3

Criterion C 2 3

Criterion D 4 6

Criterion E 2 2

Criterion F 2 2

Criterion G 2 2

Criterion H 1 2

Criterion I 1 2

Total 20 25

Examiner comments

Criterion A – Research proposal

A forward looking research question is provided. There is a well-explained rationale for thestudy. Key areas of the syllabus are noted, the methodology is explained; anticipated difficultiesand possible solutions are evident together with a detailed action plan.

Criterion B – Sources used and data collected

Two interviews were conducted, one with the owner of Hoang Ha Pte Ltd and the other with theHead of Marketing in the same company. A survey and field observation was also conducted toresearch on the market demand, competitors and opportunities for growth in the market. Theinformation obtained from these primary sources is appropriate and sufficient.

Criterion C – Use of tools, techniques and theories

There is some evidence of understanding and application of relevant business management tools,techniques and theories including payback period, breakeven analysis, product position maps andLewin’s force field analysis. However, there was still more room for an in-depth application ofthese.

Criterion D – Analysis and evaluation

The analysis of the findings is appropriate. Generally a coherent integration of ideas. There issome evidence of evaluation, however it is limited.

Criterion E – Conclusions

Page 53: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Conclusions are consistent with the evidence presented and address the research question onwhether Hoang Ha Pte Ltd should set up a new outlet in Hanoi. However, areas for further studycould have been provided. A best fit mark awarded.

Criterion F – Recommendations

Good recommendations are provided that are consistent with the conclusions and answer theresearch question.

Criterion G – Structure

A well-written report with ideas well-structured and an argument that is easy to follow.

Criterion H – Presentation

Most components of the report are in the correct order and format except for Main results andfindings which should have been separated from Analysis and discussion. The research questionshould also have followed immediately after the introduction. The research proposal should alsobe placed at the beginning of the research project page.

Criterion I – Reflective thinking

Some evidence of reflective thinking noted in the report with limitations.

Page 54: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 1

Internal assessment HL, sample H

Page 55: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 2

Internal assessment HL, sample H

Page 56: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 3

Internal assessment HL, sample H

Page 57: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 4

Internal assessment HL, sample H

Page 58: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 5

Internal assessment HL, sample H

Page 59: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 6

Internal assessment HL, sample H

Page 60: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 7

Internal assessment HL, sample H

Page 61: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 8

Internal assessment HL, sample H

Page 62: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 9

Internal assessment HL, sample H

Page 63: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 10

Internal assessment HL, sample H

Page 64: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 11

Internal assessment HL, sample H

Page 65: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 12

Internal assessment HL, sample H

Page 66: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 13

Internal assessment HL, sample H

Page 67: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 14

Internal assessment HL, sample H

Page 68: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 15

Internal assessment HL, sample H

Page 69: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 16

Internal assessment HL, sample H

Page 70: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 17

Internal assessment HL, sample H

Page 71: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 18

Internal assessment HL, sample H

Page 72: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 19

Internal assessment HL, sample H

Page 73: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 20

Internal assessment HL, sample H

Page 74: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Internal assessment SL, sample A

Assessment criteria Marks awarded Marks available

Criterion A 4 4

Criterion B 5 5

Criterion C 5 5

Criterion D 3 3

Criterion E 4 4

Criterion F 2 2

Criterion G 2 2

Total 25 25

Examiner comments

Criterion A – Supporting documents

The 5 supporting documents (clearly identified in the beginning) are relevant and sufficient in

depth. They provide a range of views and ideas. The student uses various types of documents

(balance sheet, reliable news website, company’s official website, specialised website article). It

is good to see that, in the supporting documents, the key passages are highlighted, as required by

the task.

Criterion B – Choice and application of tools, techniques and theories

The candidate chooses and applies a wide range of appropriate business management tools,

techniques and theories (stakeholders map, SWOT) and uses appropriate terminology all along

(working capital, liquidity ratios etc). The applications are skilful: the student clearly understands

the models (SWOT, stakeholders map).

Criterion C – Use and analysis of data and integration of ideas

The candidate uses the data from the supporting documents very well. The commentary is

coherent, with a solid integration of the ideas presented.

Criterion D – Conclusions

The conclusion is clear (“Apple should initiate its dividend and share buyback programme”)

answering the commentary question, based on the evidence provided.

Criterion E – Evaluation

There is thorough evidence of evaluation all along, as illustrated by comments such as “the main

problem of the programs is the way that...” (page 5) or “this would be good if...” (page 6). The

judgements are substantiated and backed up by evidence (especially through footnotes).

Page 75: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Criterion F – Structure

The commentary is well organized and structured; the argumentation flows clearly and logically.

Criterion G – Presentation

The overall presentation is very good, from the sub-headings to the footnotes and from the table

of contents to the supporting documents that are properly labelled and easily identifiable.

Page 76: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 1

Internal assessment SL, sample A

Page 77: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 2

Internal assessment SL, sample A

Page 78: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 3

Internal assessment SL, sample A

Page 79: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 4

Internal assessment SL, sample A

Page 80: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 5

Internal assessment SL, sample A

Page 81: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 6

Internal assessment SL, sample A

Page 82: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 7

Internal assessment SL, sample A

Page 83: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 8

Internal assessment SL, sample A

Page 84: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 9

Internal assessment SL, sample A

Page 85: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 10

Internal assessment SL, sample A

Page 86: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 11

Internal assessment SL, sample A

Page 87: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 12

Internal assessment SL, sample A

Page 88: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 13

Internal assessment SL, sample A

Page 89: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 14

Internal assessment SL, sample A

Page 90: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 15

Internal assessment SL, sample A

Page 91: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 16

Internal assessment SL, sample A

Page 92: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 17

Internal assessment SL, sample A

Page 93: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 18

Internal assessment SL, sample A

Page 94: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 1

Internal assessment SL, sample D

Page 95: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 2

Internal assessment SL, sample D

Page 96: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 3

Internal assessment SL, sample D

Page 97: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 4

Internal assessment SL, sample D

Page 98: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 5

Internal assessment SL, sample D

Page 99: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 6

Internal assessment SL, sample D

Page 100: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 7

Internal assessment SL, sample D

Page 101: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 8

Internal assessment SL, sample D

Page 102: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 9

Internal assessment SL, sample D

Page 103: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 10

Internal assessment SL, sample D

Page 104: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 11

Internal assessment SL, sample D

Page 105: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 12

Internal assessment SL, sample D

Page 106: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 13

Internal assessment SL, sample D

Page 107: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 14

Internal assessment SL, sample D

Page 108: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 15

Internal assessment SL, sample D

Page 109: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 16

Internal assessment SL, sample D

Page 110: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 17

Internal assessment SL, sample D

Page 111: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 18

Internal assessment SL, sample D

Page 112: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 19

Internal assessment SL, sample D

Page 113: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Business management teacher support material 20

Internal assessment SL, sample D

Page 114: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

Internal assessment SL, sample D

Assessment criteria Marks awarded Marks availableCriterion A 3 4

Criterion B 4 5

Criterion C 4 5

Criterion D 3 3

Criterion E 2 4

Criterion F 2 2

Criterion G 1 2

Total 19 25

Examiner comments

Criterion A – Supporting documents

The 4 supporting documents are relevant and sufficient in depth. They are from different sources(e.g. one from the Nokia website and two from the Guardian newspaper), however a wider rangeof views and ideas could have been provided for an even higher mark. It would also be good tohave the key passages of the supporting documents used in the commentary highlighted.

Criterion B – Choice and application of tools, techniques and theories

There is an appropriate selection of business management tools, techniques and theories,especially on marketing (not only using key elements of the marketing mix, such as Promotion,but also using correct subject terminology all along, for example on market analysis). Themodels are suitably applied (see SWOT in appendix) though minor aspects could be better for aneven higher mark (some of the opportunities in the SWOT analysis are internal rather thanexternal).

Criterion C – Use and analysis of data and integration of ideas

There is an appropriate selection of data from the supporting documents with appropriateanalysis. For an even higher mark, a sharper focus on the commentary question (about thestrategic alliance) would be necessary (rather than just Nokia itself); the different points made(e.g. about the different Ps) are only partly integrated.

Criterion D – Conclusions

The conclusions are consistent with the evidence presented and explicitly answer thecommentary question about the strategic alliance of Microsoft and Nokia.

Criterion E – Evaluation

Page 115: Navrachana International School, Vadodara Business ... · The HL course in business management differs from the SL course in business management in terms of the: ... examined in class

There is evidence of evaluation, for example of the strengths and weaknesses of Nokia: however,not all judgments are substantiated. More references to sources, for example through footnotes,would have helped.

Criterion F – Structure

The commentary is well organized and structured; the argumentation flows clearly and logically.

Criterion G – Presentation

Because of several minor flaws (e.g. the page numbers in the table of contents are not correct;the exact source of Supporting Document 1 is not clear; the bibliography does not distinguishbetween the Supporting Documents and other references; the bibliography should be before theappendices), the commentary can only score 1 (although, at first sight, it seems rather wellpresented).