NATURAL DRY SHAMPOO MARKETING

Hair care demand is still growing healthily, considering the large consumer base and the increased awareness from consumers in keeping a healthy and beautiful hair and scalp. With the urbanization and increasingly busy lifestyle of urban consumers, they have less time to have hair treatments. Natural dry shampoo products can substitute the use of usual shampoo by targeting the middle- to upper-income consumers. The marketing strategies for this product are doing promotion through advertisements and store it in salon, supermarket, and through direct selling targeting woman.

Direct selling is a way to market products directly to the customer, outside the traditional retail environment. Products are often offered at in-home demonstrations, parties, in the workplace or simply shared amongst friends and family. By choosing direct selling as our distribution channel we cut out all middlemen such as wholesalers, advertisers and retailers, replacing them with independent Consultants. This way we save money by shortening our distribution chain - money that we then can invest into the compensation scheme for our Consultants. It also brings us closer to our customers, which in turn gives us a better understanding of their needs.

Do personal selling by promotion ads and on internet, and provides discount for shopping online (not only from website, but also from messaging app like line, kakao talk, instagram). The strategy for publish new product through online marketing is get endorsed by a local celebrity. It doesn’t need a lot of money because these people should be relatively easy to locate and contact by phone or e-mail.

For the visual of the products it self, the packing, shape, logo or brand, and colors are very important. Therefore, choosing color, shape, and brand need a field survey by knowing the preference of consumer. Highlighting the word natural and healthy in our brand products.

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