The Good And Bad Of Native Advertising

Examples

Native Advertising Is Advertising In Disguise

• A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed

• Traditionally known as advertorial

Polarizing Opinions About Native Advertising

Fans love the cleverness and creativity that goes into it

Other find it deceptive and intrusive

Just like any marketing strategy, native advertising has its pros and cons

Good Example Of Native Advertising

• Native advertising is seen as less obtrusive compared to traditional advertising

• Example: Captain Morgan advertisement on BuzzFeed– Content is inherent to the medium– Transparency in letting the audience

known that a content is sponsored– Does not disrupt the user experience

Bad Example Of Native Advertising

• Church of Scientology ad campaign on The Atlantic

• The ad appeared like a propaganda

• The ad did not offer value for the readers of The Atlantic

• Obvious disconnect between the publisher and the advertiser

For Native Advertising To Work…

• A seamless integration between the advertisement and the platform

• Tailor fit content for a specific audience

• Requires a lot of creative work• Overcome any ethical objection

You can definitely explore native advertising as a strategy…

And you can use your social media as your sandbox

Your Seriously Simple Marketing Hack

1. Log in to your Facebook or Twitter account.

2. Create a post or a tweet where you call to action is to drive your audience to your blog or website. Make sure that you are using engaging copy and remember that the content has to be related to your brand or business.

3. Boost your post or promote your tweets.

For More Information Visit:

www.SeriouslySimpleMarketing.com