1. National Apprenticeship Week 2014 3-7 March 2014 Dawn Hirst and Margaret Warren National Apprenticeship Service Simon Francis Claremont PR

2. Today10.00: Introduction, strategy and messaging 10.45: Breakout sessions (1) 11.30: Break 11.45: Breakout sessions (2) 12.30: National Careers Service overview of communications, strategy and messaging 12.45: Wrap up 13.00: Ends 2 | Getting involved in National Apprenticeship Week 2014 3. Why is National Apprenticeship Week important?3 | Getting involved in National Apprenticeship Week 2014 4. 2013 Highlights4 | Getting involved in National Apprenticeship Week 2014 5. Building on success from 2013National Apprenticeship Week 2013 resulted in: 2,652 items of media coverage mentioning the Week(1,800 in 2012)984 events, 58% public awareness (ICM, 44% in 2012) 13 times more tweets than in 201218,000 online apprentice registrations 600 more employer enquiries5 | Getting involved in National Apprenticeship Week 2014 6. Our 2014 themeGreat Apprenticeships Great Businesses are made by apprentices and Apprenticeships lead to Great Prospects. It is about demonstrating that Apprenticeships are great for businesses, personal careers and creating opportunities for both employers and apprentices. #NAW20146 | Getting involved in National Apprenticeship Week 2014November 2013 7. Wider messagingAn Apprenticeship is a way for young people and adult learners to earn while they learn in a real job, gaining a real qualification and a real future.Hiring apprentices helps businesses to grow their own talent by developing a motivated, skilled and qualified workforce. 7 | Getting involved in National Apprenticeship Week 2014November 2013 8. Key factsApprenticeships deliver for employers, young people, adults and the economy. Around 500,000 people start an Apprenticeship every year. 86% of apprentices stay in employment after finishing their Apprenticeship. 67% stay with the same employer.8 | Getting involved in National Apprenticeship Week 2014November 2013 9. Key factsBusinesses can grow their own talent and develop a motivated, skilled and qualified workforce. 100,000 employers in 200,000 locations. Specialist small business support team and AGE grant.9 | Getting involved in National Apprenticeship Week 2014November 2013 10. Key factsApprentices can earn while they learn in a real job, gaining a real qualification and a real future. Intermediate, Advanced and Higher (degree level) Apprenticeships. 170 industries; 1500 job roles. Up to 20,000 Apprenticeship vacancies available online at any one time. 1.4 million online applications in 2012/13. 54% of young people would like to do an Apprenticeship if one was available10 | Getting involved in National Apprenticeship Week 2014 11. OnePledge apprentice job vacancies using our new pledgometer available at apprenticeships.org.uk The final tally will be revealed on the last day of NAW201411 | Getting involved in National Apprenticeship Week 2014 12. TwoOrganise a job swap / back to the floor experience Publicise your activity in local media Record a short filmhttp://apprentice.tv/theapprentice-boss-jobswap-pendennisshipyard/ 12 | Getting involved in National Apprenticeship Week 2014November 2013 13. ThreeAsk some of your apprentices to keep a video, image or twitter diary of their day Use the hashtag #247apprentice so we can track it13 | Getting involved in National Apprenticeship Week 2014 14. FourHost an event with your supply chain or other organisations in your networks to encourage those that dont currently have apprentices or offer Traineeships to consider introducing them14 | Getting involved in National Apprenticeship Week 2014 15. FiveArrange a Made by apprentices open day at your premises for visitors, where potential apprentices and their parents get the opportunity to see first hand the contribution apprentices make to your business15 | Getting involved in National Apprenticeship Week 2014 16. Six Tweet or post on Facebook pictures of apprentices at work using the hashtag #Madebyapprentices16 | Getting involved in National Apprenticeship Week 2014 17. Seven If you have a key fact on what apprentices have delivered, we can create facts of the week Visit flickr.com/apprenticeships for ideas17 | Getting involved in National Apprenticeship Week 2014 18. Eight Enter your talented apprentices into WorldSkills UK skills competitions National and international recognition Extensive training and mentoring for TeamUK Potential for them to compete in the national finals at The Skills Show next year And in WorldSkills 2015 in Brazil 18 | Getting involved in National Apprenticeship Week 2014 19. NineVisit and present at a local school with some of your apprentices, to educate pupils on the benefits of Apprenticeships and the potential opportunities available inspiringthefuture.org can help you organise these events apprenticeships.org.uk has resources to help you present 19 | Getting involved in National Apprenticeship Week 2014November 2013 20. TenInvite your local MP for a workplace tour or job shadow with some of your apprentices (note MPs are most likely to be in their constituencies on Fridays). Invite a journalist from your local newspaper to come and do the job shadow as well.20 | Getting involved in National Apprenticeship Week 2014 21. And link with the GREAT campaignThink about how all your activity can link with the wider GREAT business campaign GREAT Businesses are #madebyapprentices Look at the GREAT products #madebyapprenticesCheck out greatbusiness.gov.uk for more information21 | Getting involved in National Apprenticeship Week 2014 22. Further resourcesToolkits with lots of other activity ideas Brand materials, logos and collateral ordering system (from 21 November) Information, advice and guidance resources for school visits Step by step guides to social media, filming, Made by apprentices activity Template copy Films and apprentice.tv Online event calendar and submission form help us beat our 984 event target! Online pledgeometer All available via apprenticeships.org.uk http://www.apprenticeships.org.uk/awards/apprenticeship -week-2014.aspx 22 | Getting involved in National Apprenticeship Week 2014 23. Further resources23 | Getting involved in National Apprenticeship Week 2014 24. Keep up to dateemail theweek@apprenticeships.gov.uk to receive our regular NAW updates Tweet or email key facts to represent your experiences of Great Apprenticeships for your business/apprentices which can be used for our facts of the day theweek@apprenticeships.gov.uk Like the Apprenticeships Facebook pages and follow Apprenticeships and Apprenticeships Vacancies on Twitter. Follow us on Linkedin Well send these presentations around to all attendees at the end of next week. 24 | Getting involved in National Apprenticeship Week 2014 25. Breakout sessions1) Engaging schools and young people in ApprenticeshipsC312) How to submit a winning National Apprenticeship Awards entryC293) How to write in social media and improve Search Engine OptimisationC354) Successful National Apprenticeship Week employer engagement events and the employers perspective Break at 11.30 and the sessions repeat at 11.45 25 | Getting involved in National Apprenticeship Week 2014Main Room 26. 26 | Getting involved in National Apprenticeship Week 2014November 2013