April 2013

Your Resource for the Sports Event Industry

Spotlight on theHomes Away From Home: Sports Events and Housing When It Comes to Event Bids, Less Can Mean More For Your Sports Organization

Inside this issue:

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TABLE OF CONTENTS

Industry Trends ..................................................4

Member Services Update ....................................4

Call for Volunteers .............................................5

Spotlight on the ............................................. 6-9

Homes Away From Home: Sports Events and Housing .............................................. 10-11

When It Comes to Event Bids, Less Can Mean More For Your Sports Organization ............. 12-13

Sports Legacy Fund .................................... 14-15

NASC Strategic Consulting Services ............. 16-17

National Headquarters9916 Carver Road, Suite 100Cincinnati, OH 45242

Telephone/Fax(513) 281-3888/(513) 281-1765

Websiteswww.SportsCommissions.orgwww.NASCsymposium.com

StaffDon Schumacher, CSEE, Executive DirectorLori Gamble, Associate Executive DirectorBeth Hecquet, CMP, CMM, Director of Meetings & EventsElizabeth Chaney, Director of Member Services

Board of DirectorsOfficersGary Alexander, Nashville Sports Council, Chair Terry Hasseltine, CSEE, Maryland Office of Sports, Vice Chair/Chair ElectKevin Smith, CSEE, St. Petersburg/Clearwater Sports Commission, TreasurerGreg Ayers, CSEE, Discover Kalamazoo, SecretaryTara Green, CSEE, American Airlines Center, Immediate Past Chair

DirectorsMike Anderson, CSEE, Visit CharlotteGary Beck, Killer ‘B’ PromotionsJohn David, USA BMX Jim Dietz, Columbus Indiana Visitors CenterTammy Dunn, CSEE, Snohomish County Sports CommissionGreg Fante, CSEE, Louisville Sports CommissionKindra Fry, CSEE, Bryan-College Station CVBMike Guswiler, West Michigan Sports CommissionJennifer Hawkins, CSEE, VisitPittsburghJim Hilb, CSEE, Associated Premium CorporationEd Hruska, CSEE, Rochester Amateur Sports CommissionMary Lee Malmberg, CSEE, Cedar Rapids Area CVBLou Mengsol, Innovations ConsultingRalph Morton, CSEE, Seattle Sports CommissionNancy Yawn, CSEE, Round Rock CVBMarc Zimmerman, CSEE, Central Florida’s Polk County Sports Marketing

Media & Public Relations AdvisersJackie Reau, Game Day Communications Betsy Ross, Game Day Communications

www.SportsCommissions.org

Annual Membership BenefitsThe NASC continues to develop benefits and services to make your organization more efficient and effective in the sports event industry each year including:

• OnlineDirectories• OnlineEventDatabase• NASCEconomicImpactTemplate• IndustryResearchandReports

• JobandInternshipBoard• ModelsandSamples• CSEEProgram• BestPracticesWebinars

• EventMarketplaceWebinars• MarketSegmentMeetings• SportsEventSymposium• ConsultingServices

Visit www.SportsCommissions.org for a complete list of benefits and services.

Member Services Update

VolunteersprovideexceptionalexperienceandessentialtoolstoourvibrantcommunityandarethefoundationoftheNationalAssociationofSportsCommissions.Withtheparticipationofmorethan

100committeevolunteersinthelastyear,theNASCcreatedanumberofnewbenefitstomakeyourmembershipmorevaluableincluding:thedevelopmentofthevirtualeventwebinarseries,newcategoriesfortheannualmemberawards,andthecreationofcontentfortheupcomingNASC Sports Event Symposium inLouisville.Weareexcitedtoinviteyoutorespondtothisyear’scallforvolunteers.Weneedyourskills,passion,andperspectivestobuildavibrant,inclusive,andmulticulturalgroupofvolunteerleadersthroughoutourcommittees.Additionally,yourparticipationallowsyoutogainexperienceandbetterunderstandtheinner-workingsofyourassociation,furtheryourknowledgeaboutthesportseventindustry,anddevelopnewcontactswithintheNASCmembership.

Wewelcomeyourexpertiseandenthusiasminbecomingapartofthisactiveandtalentedgroupofvolunteers.Wehopeyouwilltakethetimetoreviewtheopportunitiesanddiscoverawaytocontribute.Thedeadlineforrespondingtothecallforvolunteersvariesdependingonthecommittee.IfyouareoneofourmemberswhohasalreadyrealizedthevalueofthevolunteerexperiencewithNASC,pleaserememberthatthereisnoautomaticcarryoverofcommitteeparticipationandyoumustnotifythestaffliaison(s)forthecommittee(s)onwhichyoucurrentlyserveofyourdesiretocontinueparticipating.Wearethankfulfortheactiveparticipationofallofourcommitteesoverthepastyearandlookforwardtoyourparticipationasacommitteevolunteerin2013-2014.Ifyouhaveanyquestions,pleasecontactElizabethChaney,DirectorofMemberServices,at(513)281-3888orElizabeth@SportsCommissions.org.

INDUSTRY TRENDSTheNASCinvitesyoutotheindustry’sownconference,the2013 NASC Sports Event Symposium,April22-25inLouisville.Weanticipatethelargestandmostcontentfilledeventinour21yearhistory.Thesymposiumistheonlyindustryconferencewhereyoucanlearn

thelatestinwhattodo,nottodo,andwhatothershavedonetobesuccessful.

Whetheryouareadestination,eventownerorasupplieroursymposiumconnectsyouwiththeinformationandthepeopleyouneed.Ihavebeenactiveintheindustrysince1981andcannotimaginemissingthechancetostayuponthelatestindustrybestpractices.Therejustisnotanotherplacetogotothegetthebest,fromthebest!

Aftereveryconferencethe Symposium Committeetakesstockoftheevaluationsandbeginstheprocessofemphasizingwhatyoutellusyouarelookingfor.The2013 NASC Symposiumhasbeentailoredtobuildonthegreatsuccessesweenjoyedlastyear.Our Symposium Committee,thelargestofalltheNASCvolunteerdrivencommittees,workswithstafftoplanandexecutetheevent.

Ifyouarecommittedtosuccessinyourjob,weknowyouwillbeinLouisville.Allseriousmindedprofessionalswillbetherereadytoshare,learn,andwritebusiness!

Thisisyouronly2013opportunitytoaccesstheinformationyouneedandmakethesalesconnectionsyouwant.

Sincerely,

Don Schumacher, CSEEExecutive DirectorNational Association of Sports Commissions

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Call for Volunteers2013-2014 committees and volunteer opportunities Awards CommitteeTheAwardsCommitteeisresponsiblefordevelop-ingawardcategoriesandcriteriafortheannualNASCMemberAwards.Thecommitteealsoservesasjudgesforthevariouscategories.PositionsontheAwardscommit-teewillbeassignedinMay2013.Ifyouareinterestedinserving,contactElizabethChaneyatElizabeth@SportsCommissions.org.

Membership CommitteeTheMembershipCommitteeoverseesmembershipreten-tionandrecruitment.Thecommitteecontactsinactiveandcancelledmembersonbehalfoftheassociationtoencouragethemtorenew.Thecommitteealsoevaluatesmembershipbenefitsandresourcesonanannualbasis.PositionsontheMembershipcommitteewillbeassignedinMay2013.Ifyouareinterestedinserving,contactElizabethChaneyatElizabeth@SportsCommissions.org.

Mentoring CommitteeTheMentoringCommitteecultivatesrelationshipswithnewmemberstohelpguidethemthroughtheirfirstyearofmembership.Thecommitteeeducatesgeneralmem-bersaboutbenefitsandresourcesthatwillhelpthemmakethemostoftheirmembership,primarilythroughtheirregular“TipsfromtheMentoringCommittee”blogs.ThecommitteeisalsoresponsibleforplanningandhostingfirsttimeattendeeactivitiesattheannualSymposium.Pre-requisites:Committeemembersmusthaveamini-mumoffiveyearsofindustryexperienceandbeactivelyinvolvedintheNASC.PositionsontheMentoringcom-mitteewillbeassignedinMay2013.Ifyouareinter-estedinserving,contactElizabethChaneyatElizabeth@SportsCommissions.org.

Professional Development CommitteeTheProfessionalDevelopmentCommitteeworkswiththeNASCstafftodevelopandimplementtheCertifiedSportsEventExecutive(CSEE)Program.Committeemembersarerequiredtojoinandfullyparticipateinmonthlycom-mitteecalls,assistinthedevelopmentofmodulesandcontinuallyevaluatetheprogramtostrengthentheCSEEbrand.Positionsonthe2013-2014ProfessionalDevel-opmentCommitteewillbeassignedinJune2013andmembersmustbecurrentlyenrolledintheCSEEProgramandhaveattendedatleasttwomodulestobeconsidered.Ifyouareinterestedinserving,contactBethHecquet,CMPatBeth@SportsCommissions.org.

Sports Legacy CommitteeTheSportsLegacyCommitteemanagestheSportsLegacyFund.Thecommitteeestablishesthecriteriaandeligibilityrequirementsforbeneficiariesofthefundandselectsthebeneficiaryeachyear.Thecommitteealsocoordinatesallaspectsoftheannualfundraiser,includingpromotion,solicitationofdonationitems,andticketsales,aswellasequipmentdonations.PositionsontheSportsLegacycommitteewillbeassignedinMay2013.Ifyouareinterestedinserving,contactElizabethChaneyatElizabeth@SportsCommissions.org.

Symposium CommitteeTheSymposiumCommitteeassistsintheplanningandexecutionoftheannualNASC Sports Event Symposium.Committeemembersarerequiredtojoinandfullypar-ticipateinmonthlycommitteecalls,recruiteventown-ersfortheNASCSportsMarketplace,writeatleastoneblogpostfortheNASC Game Changersblogwithtips,adviceandguidanceontheSymposium,activelyspreadthewordaboutthesymposiumviasocialmedia,emailstopeers,tweeting,etc.,developeducationsessionsincludingreviewoftopics,examinationofproposalsandselectionofspeakers.Positionsonthe2014SymposiumCommit-teewillbeassignedinJune2013.Ifyouareinterestedinbeingconsidered,contactBethHecquet,CMPatBeth@SportsCommissions.org.

www.SportsCommissions.org5

NASCNASCSpor ts Event Symposium

Louisville, KY

April 22-25, 2013

Engaging Education Sessions

Six Critical Drivers to Optimizing Sports Tourism

Dev Pathik, The Sports Facilities Advisory; Kevin Smith CSEE & Angel Natal CSEE, St. Petersburg Clearwater Sports Commission

This powerful session will highlight the Six Critical Drivers to optimizing your sports tourism efforts. Led by industry experts who have generated hundreds of millions of dollars in economic impact – the Optimizing Sports Tourism (“OST”) session will equip you with the tools, models, and proven methods that have been used by the session leaders to achieve these successes. The OSTexperience includes an introduction to the Six Drivers, as well as a discussion and open forum about these critical topics. The unique aspect of this session is that attendees will learn how to develop a strategic mindset and personal leadership approach to maxi-mize economic impact through sports tourism. Participants will also depart the session with a proven outline and workbook style document that can be used to develop a powerful strategic plan for sports tourism in any marketplace.

Diversifying Funding for the Destination Sports Market

Bill Geist, Zeitgeist ConsultingWith the increasing strain on both public and private sector funding of Destination Sports initiatives, it’s getting tougher and tougher to compete for events that are vital to our communities. DMO expert and author Bill Geist will share his research into the ways that DMOs and Sports Commissions are successfully diversifying their funding streams to avoid being caught short when one source begins to go dry. From private to public sector funding and from event revenues to unique sponsorship relations and everything in between, attendees will come away with a hit list of opportunities to try in the months ahead in their destinations.

The State of Sports Participation in America

Keith Storey, Sports Marketing Surveys USAThis session is designed to help sports event executives utilize sports participation data as part of their efforts to attract and develop new events. In addition, this presentation will also provide a data driven model to help CVB’s and sports commissions deter-mine what sports of facilities they should be developing based on actual local sports participation data. Much of the presentation will incorporate real-life scenarios that can be easily modified and developed for all applications.

FINANCIAL TRACK

EVENT MANAGEMENT TRACK

Partnering with State High School Athletic Associations

Mark Koski, National Federation of State High School AssociationsThis interactive presentation is geared for all attendees who are interested in hosting high school athletic/activity events in their city. NFHS staff will discuss the role of the organization and purpose of all 51 member state high school athletic/activity associations (all 50 states and the District of Columbia) and the best practices of working with each. Contact information will be distributed as well as ways to obtain state championship dates, locations and RFP and selection processes. The economic impact of various championships will be reviewed and a discussion will take place about the best ways to make the student-athlete experience a win-win for you and your city!

Communicating in a Crisis

Anthony Huey, Reputation Management Associates 30 years of work destroyed in 30 seconds is what can happen if your company or organization mismanages a product recall, an explo-sion, a strike or a multitude of other crisis situations. Unfortunately, somewhere within every organization, a crisis is waiting to happen. The purpose of this session is to provide information on how to deal with the media — and 11 other audiences — during a crisis. The media, in particular, play an important role during any crisis and we teach session attendees exactly what the media need, and how the media can help you get information to the public quickly. Attendees will learn how to respond to questions briefly and directly, with honesty and candor, and learn how to control the flow of information. This is needed preparation for any crisis, when time is critical and working with the media is a priority.

Winning Fans & Revenue with Research-Based Decisions

Jackie Reau, Game Day Communications & Michael Farris, The Aspire GroupDo you know the percentage of your population who will purchase tickets to sporting events or new sports equipment in the next six months? Have you secret shopped your event from street to seat to determine opportunities to improve your sports fan experience? The sport event marketplace is becoming a crowded space and marketers need to understand how to engage their prospective fan bases while creating new meaningful revenue opportunities. A foundation for accomplishing this need is developing a research culture at your sport organization. This presentation will discuss how to measure the motivation and spending power of your current and prospective fan base to create new revenue streams with experiential opportunities. This research can lead to new sponsorships, grants and/or event ticket sales. Case studies will include examples from the Indianapolis 500, Kentucky Derby, LPGA and Miami University and will include a discussion on conducting market research to better position your market to new events and launching a sports fan experience audit.

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www.SportsCommissions.org7

Sponsorship to Partnership: Cincinnati Regional Tourism Network & Cincinnati Reds

Linda Antus, Cincinnati USA Regional Tourism Network; Heather Kessler, Cincinnati USA Regional Tourism Network; Karen Forgus, Cincinnati Reds

Over the past six years, the Cincinnati USA Regional Tourism Network and the Cincinnati Reds have been partners in promoting Cincinnati USA as a leisure travel destination for fans and families alike. This presentation will discuss the four facets of how the two organizations turned a sponsorship by the RTN into a partner-ship with the Reds offering each a year-round marketing presence throughout “Reds Country,” including Louisville.

The panel discussion with the leadership of the Cincinnati Reds and Cincinnati USA Regional Tourism Network will feature ticket-ing partnerships to promote weekend travel, activation at annual fan events hosted by the Reds, promotion and content creation for the Reds Radio Network comprising 90 regional radio stations and outer market media FAM trips.

Interactive Case Studies in Sports Tourism

Jon Schmieder CSEE, Huddle Up Group, LLC

This session will be an interactive breakout between the presenter and audience. The presenter will lead the attendees through practical case studies from the sports tourism and events industry. The case studies will arm the attendees with best practice concepts to take back to their markets for implementation. An outline of the session includes: Case Study #1 - “Platform for Promotion”; Case Study #2 - “Sticky Sports Tourism”; Case Study #3 - “Ducks on the Pond” (time permitting). Takeaways - The case studies are excerpts from a series of articles on key topics in the sports tourism industry that have been crafted by the Huddle Up Group. Each attendee will be given an eBook of the complete series of case studies for participating in the breakout session. The attendees will also be asked to suggest new topics for research and industry feedback for future case studies.

Why Sales & Service Are Just Like Dating & Relationships

Andy Masters, M.A., Masters Performance Improvement

Andy’s flagship keynote program is based on his award-winning book “Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships”. Andy’s “business humor with a purpose” philosophy provides the ultimate “learn through laugh-ter” experience for attendees. Andy takes attendees on a journey through the highs-and-lows world of relationship-building, utilizing the clever irony between business and romance. His creative ap-proaches to proven principles impact sales and improve customer loyalty immediately, while also leaving a mark on our personal lives. Enjoy this entertaining, inspirational, and impactful program!

SALES & MARKETING TRACK

Leadership through Developing, Empowering, and Delegating

Andy Masters, M.A., Masters Performance Improvement

This eye-opening, must-see program for all levels of leadership is based on the 2012 book “Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire”, from award-winning author and international speaker Andy Masters. Leaders now face new pressures to produce more with less, which unfortunately leads many to fall into the “do-it-all-myself” trap. However, a “Control Freak” corporate culture is one of the most dangerous and damag-ing to any organization. Leaders who don’t effectively delegate certainly bring about stress, burnout, turnover, and rising health care costs--not to mention taking time and attention away from the most important projects and responsibilities. However, even deeper, a lack of leadership through empowering squelches em-ployee development, negatively impacts succession planning, and even causes a direct “negative ROI” impact to each organization through an ineffective use of human resources. Enjoy this powerful program which illustrates what organizations should do to develop, empower, and delegate to its’ employees--and how to avoid the damaging impacts of organizations which don’t.

How To Build Winning Teams

Scott Davenport, Bellarmine University & Howard SchnellenbergerHow do winning teams win? They have great players and a coach who knows how to make the sum greater than the parts. Sound simple? Listen to two masters of their trade – national champion-ship coaches Howard Schnellenberger and Scott Davenport – as they share their distinct recipes for success, lessons on building winning teams and programs, and describe how their approach might work for you.

Risky Business: What You Don’t Know About Insurance Can Hurt You

Janis Schmees Burke CSEE, Harris County – Houston Sports Authority; Peggy Henley, Lockton Companies, LLC

Injuries can happen at any time. People fall off curbs, slip on icy sidewalks and some crash while texting and driving. But what would happen to your organization if a participant, volunteer or spectator was severely injured? An injury so severe it leads to changing their life forever. Would you be able to endure a lawsuit or would your organization be forced to close its doors? Do you know what is covered and what isn’t? Insurance and risk manage-ment specialists from Lockton will help you understand what those policies really say and how you can help manage the risks. In addition, do you really know your volunteers? Come learn what Houston has done to lower their risk with volunteers, safeguarding the public and their organization.

EXECUTIVE TRACK

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Game Changers

Go Live from Your Event with Social Media

Jackie Reau, CEO, Game Day Communications

In this Game Changer session, we discuss how touse social media to cover and share your event live with Twitter, Vine, Facebook and LiveStream.com. These ideas will help you increase overall awareness of your organization, provide increased

sponsorship recognition and grow your grassroots audience (think grandparents who can’t attend your soccer tournament).

Building Partnerships

Janis Schmees Burke, CEO, Harris County – Houston Sports Authority

Cultivating effective alliances is an important aspect of sports event management from whatever side of the table you sit on. Don’t miss this “Game Changers” opportunity to learn how one commu-

nity is forging strong partnerships to ensure goals are met for the rights-holder and sponsors, as well as the entity championing the event.

Maximizing Involvement by Sponsors

Alex Alston, CSEE, Executive Director, Tulsa Sports Commission This session will focus on encouraging and promoting an atmosphere of involvement in the activation of a property’s sponsors. Topics will include approval programs, processes, staffing,

and other methods for ensuring the highest level of activation for your event.

Creating Your Own Locally Owned Sports Tourism Events

Jon Lugbill, Executive Director, Sports Backers Learn how your community can build a sustainable, locally grown sports tourism event industry. You can learn the opportunities, pitfalls and challenges of your organization or others in your community owning your own sports tourism events.

Tuesday, April 23rd Wednesday, April 24th

Presentational Skills: Stand Up, Stand Out and Stand Apart

Anthony Huey, President, Reputation Management Associates Presenting in front of an audience is the number one fear in America. Unfortunately, how you com-municate in everything from casual conversations to formal speeches can mean success or disap-

pointment throughout your career. This session shows you how to overcome nervousness and begin to take control of any audience.

Sports Tourism as Economic Development

Bill Geist, Chief Instigator, Zeitgeist Consulting

When the question of ROI emerges, Sports Commissions often quote DMO stats, such as Room Nights and Tax Generation. Bill Geist will challenge you to view ROI with an even larger lens…that of encouraging traditional economic development

investment that is connected to our efforts.

Creative Servicing of Sporting Events

Zack Davis, Convention Services Manager, Louisville Convention & Visitors Bureau Unique ways that CVBs can market to and service sports groups while engaging city partners. From NCAA events to family oriented youth programs. New methods of servicing the sports market that

differ from traditional conventions and conference events.

The Top Technology Mistakes

Florence May, President, TRS

The latest Pew Research points to 10 common technology mistakes made by organizations. Join this fast paced guided tour through our changing marketing & communications environment. Take away a check list to help evaluate if your organiza-

tion is spending technology resources effectively.

See What’s New in 2013:

Game ChangersThese 15 minute fast-paced presentations, facilitated by emcee extraordinaire Jon Petz, will touch on eight of the industry’s hottest topics.

Rapid RFP Review Offers a structured opportunity to learn which future events are a potential for your city.

www.SportsCommissions.org9

Rapid RFP Review

Host organization attendees and participating event owners are invited to spend a few minutes with each other in small groups to receive details about events currently up for bid and/or their sport(s).

These sessions are not meant to be a conversation between the host organization and the event owner. They are the opportunity for host organization attendees to listen and learn only. Follow up conversations are encouraged if you are interested in sharing information about your city with the event owner.

Step 1: Review the list of participating event owners on the rightStep 2: Decide which event owners you want to hear from and make note of their locations (room number and table number)Step 3: On any of the “10’s” (for example 10:30am, 10:40am, 10:50am, etc.) go to the tables you noted in step 2Step 4: After seven minutes, exchange business cards, say thank you, stand up and move to another table (or check out a Game Changer session going on just down the hall)Step 5: Repeat as needed

Five Simple Steps to Success in Rapid RFP Review

Tuesday, April 23rd

R00m 112Table 1 Aloha Tournaments Table 2 Atlantic Corporate Games Table 3 B.A.S.S Table 4 Color Vibe Table 5 Corporate Games & Events UK LTD Table 6 CSTT Sports Management International Table 7 GWN Dragon Boat Table 8 International Distance Skateboard AssociationTable 9 International Senior Softball AssociationTable 10 National Collegiate Athletic Association (NCAA)

R00m 108Table 11 National Congress of State GamesTable 12 National Fastpitch Coaches AssociationTable 13 National Senior Games AssociationTable 14 Pinnacle Sports (3 v 3 Live Soccer Tour)Table 15 Ride 2 RecoveryTable 16 Sommer Sports - Xtreme Obstacle ChallengeTable 17 The Biggest Loser RunWalkTable 18 Transplant Games of AmericaTable 19 Triple Crown SportsTable 20 United States Olympic Committee

Room 104Table 21 US LacrosseTable 22 USA BMXTable 23 USA CurlingTable 24 USA CyclingTable 25 USA RacquetballTable 26 USA SynchroTable 27 USA UltimateTable 28 USA VolleyballTable 29 USA BadmintonTable 30 USRA Half Marathon Series

Wednesday, April 24th

R00m 112Table 1 Atlantic Corporate GamesTable 2 B.A.S.STable 3 Corporate Games & Events UK LTDTable 4 CSTT Sports Management InternationalTable 5 Divas Half Marathon & 5KTable 6 International Distance Skateboard AssociationTable 7 International Senior Softball AssociationTable 8 National Collegiate Athletic Association (NCAA)Table 9 National Fastpitch Coaches AssociationTable 10 Pinnacle Sports (3 v 3 Live Soccer Tour)

R00m 108Table 11 Ride 2 RecoveryTable 12 Sommer Sports - Xtreme Obstacle ChallengeTable 13 The Biggest Loser RunWalkTable 14 Transplant Games of AmericaTable 15 USA BMXTable 16 USA CurlingTable 17 USA CyclingTable 18 USA RacquetballTable 19 USA SynchroTable 20 USA Badminton

“Iwouldsayhousingisinthetoptwoorthreeitemsthateventsrightsholdersaskabout,”accordingtoFrankLett,associateexecutivedirectorattheKingsport(TN)ConventionandVisitorsBureau.“However,itisimportantforthehosttoknowhowmanyroomnightsaneventbrings,beforepursuingit.”

Withthegrowthoffamilysportseventsandspecialneedsparticipantevents,housingneedsmayadjustaswell.“Sincewerepresentallbedtaxproperties,wesendout

leadsoneventsandthatleadwillincludeanyandallspecialrequeststhattheeventrightsholderislookingfor,”saidSanders.“Anexampleofspecialneedsthatwehavemadepossibleisapropertythatwasable

toprovidehandicapneedsfortheWoundedWarriorAmputeeSoftballTeam.”

Homes Away From Home: Sports Events and HousingBy Betsy Ross, Game Day Communications

ThelifebloodofmostCVBsandsportscorporationscentersaroundovernightstaysforyourevents.Buthowdoyougetthebestdealsforyoureventguests,whilemakingsureyourgroupgetsthecreditforthosestays?It’sanexerciseinrelationshipbuildingthatsportscorporationsarealwaysperfecting.

“SinceweareaCVB,ourbudgetis100%bedtax,”saidRichardSanders,vicepresidentofsportsmarket-ingforthePanamaCityBeachConventionandVisitorsBureau.“Wekeepourhousingintouchwithsportsbydoinganannualsportsworkshopwiththeeventsrightsholders(80%oftheeventsarerepresented)andquarterlyroundtablediscussionswithproperties.”

Courtesy of Paralyzed Veterans of America

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I would say housing is in the top two or three items that events rights holders ask about. – Frank Lett, Associate Executive Director, Kingsport (TN) Convention and Visitors Bureau

OnethinganarealikePanamaCityBeachalsohastotakeintoconsiderationispropertiesthatarevacationrentalsbyowners(VRBO).“Toreceiveassistancefromus,”Sanderssaid,“aleadmustgooutfromourofficetoalltheindustrypartners.Ifaneventrightsholderdecidestonegotiatehisownterms,they’reusuallyontheirown.Wedohaveacombinationofbothinourprogram.”

“Wehaveparticipantsbookhotelsdirect,thiswaythehotelsdealdirectlywiththeircustomers,”accordingtoLett.“Who’sbetteratsellingahotelthantheirownstaff??”

Asforadviceincultivatingtheeventandhousingpartnership,Sanderssaidthatit’simportanttokeepthecommunicationopenbetweenthesportscorporationorCVBandthehousingindustry.“Communicationandconstantlyeducatingthemtothedifferenceofasportstravelerandtheirneeds,comparedtoothertravelerssuchasavacationtraveler,”saidSanders.“Managementatpropertiessometimeschangesregularlysoyouhavetostayontopofwhatishappeningwithinthelocalhousingindustry.”

And,thoserelationshipsextendtothefamilieswhoareintownforthesportsevents.“Remember,thisisavacationfortheparentswhoarepayingfortheroom,”saidLett.“(CVBsneedto)helpmakethemfeelliketheyareonvacationbyprovidingthemasmuchassistancewithdirections,attractionsandrestaurantsaspossible.”

www.SportsCommissions.org11

Courtesy of Fleet Feet Kingsport

grouprates,providinggoodiebagswithvisitorinformationandcoupons,helpingwithbidpreparationsandpresentationsandmediarelations.

Bothsportsprofessionalshaveseenanincreaseincitiesandregionsenteringthesportstourismmarket,manywithinthesmalltomid-marketCVBs.“Whatwe’reseeingmorerecentlyisthatmoreandmorecommunitiesarebuildingnewsportsfacilities(oratleastupgradingexistingvenues),especiallyforyouthsoccerandyouthbaseball,”saidCorte.“Eventheso-called‘small’

communitiesareinvestinginsportsvenue,astheyseewhatweallsee—thecontinuinggrowthofsportseventtourism.

“AndweinMobilearealsodrawingupplanstobuildnewsportsfacilitiesinthenearfuture,”

Cortecontinued,“especiallyasitrelatestoyouthsoccer,youthbaseball,swimmingandyouthlacrosse.Wehavetodothattokeepupwithourcompetition.”

SportstourismissoimportanttotheMobileeconomy,itwasthesubjectofacommunityforumlastfall.“Outofthatstrategicplanningprocess,wetargetedanationalbowlingtournamentforthefuture(andrecentlylearnedwegotit!),sotherealreadyhasbeensome‘buy-in’to

When It Comes to Event Bids, Less Can Mean More For Your Sports Organizationby Betsy Ross, Game Day Communications

Withsportstourismgrowingasaneconomicimpactdriver,justabouteverysportscorporationorCVBwantstobringinthelargestsportingeventsthattheirareascansupport.Butdoyouneedalargetourismbudgettobringinalargeevent?Notnecessarily.Sportscommissionsandsportsauthoritiesarelearningtousetheresourcestheyhaveandrelationshipsthey’vemadewithspecificgoalsinmind,sotheirmoneyisspentwiselyoneventstheyknowwilloffertheirregionsthebiggesttourismpayoff.

“Tomakethemostofwhatyouhave,youhavetopartnerwithvariousothergroupswhoarealsointerestedinbringingvisitingsportscompetitionstotown,”saidDannyCorte,executivedirectoroftheMobileSportsAuthority.“Suchas,thelocalCVB,localcolleges,localcityparksandrecdepartmentorasportsspecificsupportgroup.Thosepartnershipsareveryimportanttothesuccessofasportscommissionifyouhavelimiteddollars,whichwereallyallhave.”

TammyDunn,CSEE,SportsMarketingManagerattheSnohomishCounty(Washington)SportsCommission,usesasimilarpartnershipstrategytoattracteventstothePacificNorthwest.“Waysthatwehavelearnedtostretchourdollarsare:Findoutwhattheeventneedsandseekin-kindsponsorships;findlocalpartner-shipswithinthecommunity;havethelocalsportsorganizationsbeinvolvedwiththebidpreparationprocess,andprovideinformationonavailablegrantfundsthatthesportseventsownermayapplyfor—forexampletheTourismPromotionAreaGrantFund.

“LocalsportsorganizationscanbenefitwhenaCVBorsportscommissionisinterestedinassistingthemwiththeircurrentsportseventorhostingtheirfirstsportsevent,”saidDunn,includingofferinghelpwithhotelstoget

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You HAVE to commit some amount of capital to sports, if a community wants to ‘get in the show’ and there has to be a consistent and organized plan to do it. But above all, BE POSITIVE. – Danny Corte, Executive Director, Mobile Sports Authority

Courtesy of Mobile Sports Authority

www.SportsCommissions.org

theprocess,”Cortesaid.“Butinmyopinion,inordertobereallysuccessful,themainbuy-inhastoeventuallycomefromthelocallyelectedofficials.Weasasportscommission,theCVB,oreventhehotelierscanpushallwewanttoexplainhowimportantthosesportstourismstrategiesare,butthemainimpetushastocomefromthepowerofthelocalgovernment.

“Ifyoucangetthelocallyelectedofficialstounderstandandalsobewillingtofundthesestrategies,thenyouhaveagoodchanceofsuccess.Fortunately,inMobile,we’vehadsomesuccessatgettinglocal‘buy-in’fromourlocalelectedleadersoncertainsportsevents.Andsomethingisbetterthannothing.”

ForSnohomishCounty,winningabidmeansrisingaboveotherpotentialhosts.“TomaketheSnohomishCountySportsCommissionstandoutabovetherest,wedothefollowing,”saidDunn.“First,buildarelationshipwiththerightsholder.WedothisbyschedulinganappointmentatasportsconferencesuchastheNASCSportsEventSympoisum.

“Webecomeknowledgeableaboutthesporteventweareinterestedinhosting.Onewayistoattendthesporteventsowemaylearnabouttheoperationsoftheevent.Weknowwhatsportswecanhostandwefocusonthosesports;webuildrelationshipswithourcommunitypart-ners,fromparksandrecreationtosportsorganizations,frombusinessleaderstocityofficials;andwemarketwhatwecandoforthesportsrightsholderontheirevent.”

Forlike-sizedregionslookingtoexpandtheirsportstourismpotentialandbringinmoresportsevents,Cortesayslookatwhatyouhaveavailable.“Ifacommunitywantstobeinthesportstravelbusiness,thennewsportsfacilitieshavetobebuiltoroldfacilitiesupgraded.Thesaying‘FacilitiesFirst’hasbeentrueforalongtimeinthisbusiness,andthat’snotgoingtochangeanytimesoon,inmyopinion.

“Thelocallyelectedofficialshavetobeonboardwiththisthinkingoryourchancesofsuccessarereduceddramatically.Ifyou’reasmalltomid-sizecity/county,thenyou’regenerallynotgoingtohavethedeepprivateresourcestocompletelyfinancesuchabuildingprocessthroughprivatedonors.

“Ifyouhavealimitedpublicbudget,whichwealldo,thenonesuggestionwouldbetostartsmall,makingsureyoubuildcertainsports-specificfacilitieswhichhavethemostlocalsupportfirst,suchassoccerand/orbaseballfields,”hesaid.“Thenyouhavetohaveamarketing

strategyofsometypeandhaveasportscommissionorCVBgooutand‘tellyourstory’aboutyourneworupgradedfields.”

Dunnrecommendsasimilarcommitmentfromthecommunitytogrowasportstourismplan.“Educateyourcommunitytheimpactsportstourismhasontheeconomy,”shesaid.“Also,assistingthelocalsportsorganizationswiththeirsportseventswillhelptheorganizationstobesuccessfulwithanincreaseinteams,communitysupportandcommunityawareness.Thisdevelopsanactualexampleofinvestinginsportstourism.

“Inaddition,buildrelationshipswithparks&recreation,facilityowners,governmentofficials,businessleaders,andhoteliers.Apartnershipwiththeseorganizationswillhelpbringmoresportseventstothecommunity.Facilitiesneedtobeavailableforsportstournaments.

“Donotoverpromise.Forexample,ifasignedcontractisrequired,don’tstatethatXYZOrganizationwillsignthecontractwithouttheirapproval.Finally,marketwhatyoucando,ratherthanwhatyouhavedone.”

AndforCorte,thecommunity’sinvestmentwilldeliverthepayoffthatlocalleadersarelookingfor.“Youhavetocommitsomeamountofcapitaltosports,ifacommunitywantsto‘getintheshow’andtherehastobeaconsistentandorganizedplantodoit.Butaboveall,bepositive.”

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Courtesy of Snohomish County Tourism Bureau

Likeourmemberorganizations,theNASCstrivestomakeapositiveimpactonthecommunityinwhichoureventsareheld.EachyeartheNASCpartnerswiththehostcityoftheNASC Sports Event SymposiumtodonatetheproceedsfromtheSportsLegacyFundtoaworthyorganizationinthecommunity.

TheSportsLegacyFund,originallydevelopedbytheSt.Petersburg/ClearwaterSportsCommissionasanequipmentdonationprogram,isawayformembersofthesportstourismcommunitytomakeapersonalandlastingimpactonthelivesofunderprivilegedyouthinthehostcommunitiesoftheSymposiumeachyear.

Sinceitsinception,theFundhasmadesportinggoodscontributionsandmonetarydonationstotheyouthsportsprogramsinLexington,KY,Dallas,TX,Omaha,NE,Denver,CO,Columbus,OH,Greensboro,NCandHartford,CT.

Formoreinformation,contactElizabethChaney,DirectorofMemberServices,at(513)281-3888orElizabeth@SportsCommissions.org.

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2013 BeneficiaryThe2013beneficiaryisRun.Louisville,Run!(RLR).RLRisaprogramthatchallengesyouthtotrainforandcompleteTheTripleCrownofRunning.Designedforkidsages12to18,RLRwillprovideyouththechancetocompleteincreasinglychallengingracesbuildinguptoa10mileraceinthespring.TheprogramismadepossiblethroughapartnershipwiththeYMCAandJeffersonCountyPublicSchools.

Theprogramemphasizesself-esteembuilding,academicperformanceandimprovedphysicalfitness.Theschoolsselectedhavethehighestratesofstudentsonfreeandreducedlunch,andalmostallofthemhavenevercompletedmorethanamilerun/walk.Recruitmentalsofocusesonstudentsthatarenotthetypicalteamsportsparticipants.RLRprovides25hoursofinteractionwithmentorsandotherpeersthatareworkingtogethertoaccomplishthesamegoal.

TherearemanywaystocontributetotheSports Legacy Fund:1.Bidonsilentauctionitems.2.Purchaseraffletickets.3.Makeacashdonation.4.Thinkaboutwaysyoucancontributetothefundin2014!

www.SportsCommissions.org15

This year’s fundraising efforts will consist of a silent auction and raffle.The Sports Legacy Fund Raffle and Silent Auction will be held in Louisville, KY April 23 and 24th in conjunction with the NASC Sports Event Symposium. Symposium attendees may bid on silent auction items or purchase raffle tickets (five tickets for $20) during Sports Marketplace booth hours. Raffle tickets may also be purchased during the Welcome Reception. Items will be on display in the Sports Marketplace on Tuesday and Wednesday, and the winners will be announced during the Networking Reception.

Raffle ItemsAmerican Volleyball Coaches Association - AVCA ApparelAnn Arbor Area CVB - University of Michigan Team 133 Banner signed by football coach Brady HokeASA Softball - 2012 USA Softball National Team MemorabiliaAssociated Premium Corp. - Cutter & Buck Computer BagAssociated Premium Corp. - Kenneth Cole Manhattan Leather CaseBloomington MN CVB - Two “The Big Ticket” Attraction PassesBryan-College Station CVB - Taste of Bryan-College StationBuffalo Sports Commission - Buffalo Bills Autographed JerseyBuffalo Sports Commission - Weekend Getaway to BuffaloCedar Rapids Area CVB - Golf Shoe/Accessory Bag & Titleist Pro V1 Golf BallsCincinnati USA Regional Tourism Network - 2013 Cincinnati Reds Weekend Getaway PackageClermont County CVB - iTunes Gift CardsDestination Toledo - Toledo Gift BasketFOX Sports Ohio - Jay Bruce Autographed BaseballGreater Cleveland Sports Commission - “Always By My Side – A Father’s Grace and a Sports Journey Unlike Any Other” Jim Nantz/autographed bookGreater Cleveland Sports Commission - “Best Seat In The House – A Father, A Daughter, A Journey Through Sports” Christine Brennan/autographed bookGreater Lansing Sports Authority - Michigan State University Autographed FootballLafayette Convention & Visitors Commission - Cajun Country Gift BasketLagardere Unlimited - Autograph Golf PicturesLas Cruces CVB - Austin “No Doubt” Trout MemorabiliaLouisville CVB - One of A Kind Bourbon Experience BasketLouisville Slugger - Personalized Louisville Slugger BatLycoming County Visitors Bureau - Steve Carlton Hall of Fame 1994 Signed BaseballNC Sports Association (Sports NC) - Flip Video Camera (8 GB)OKC Barons - AHL OKC Signed Barons JerseyOklahoma City CVB - Made In Oklahoma Gift BasketOrienteering USA - Orienteering USA Running GearOutdoor Promotions - Insulated Cabela Winter JacketRochester Amateur Sports Commission - Matt Forte Autographed Football JerseyRochester Amateur Sports Commission - Gene Autry Autographed BaseballSioux City Sports Commission - Grand Fundo and Ragbrai Jerseys, Grand Fundo 2013 Entry & One Night Stay in Sioux City, IowaSports Wisconsin - Sports Wisconsin Cornhole SetStrider Sports - Strider Bike and One Free Entry Registration to the Strider US ChampionshipTitanic Attraction - Two Family Passes for the Titanic Museum in Branson, MO or Pigeon Forge, TNUnited States Olympic Committee - USOC 2012 Olympic Team Gift PackValley Forge PA CVB - Valley Forge Basket with Casino StayVisit Monroeville - Dick’s Sporting Goods Gift CardWEM, Inc./Run Crazy Horse - Run Crazy Horse Half or Full Marathon EntriesAlden Suites - Two Night Stay in a Nassau Courtyard Suite

Auction ItemsBranson CVB & Hiltons of Branson - Get away and play in BransonCentral Florida Sports Marketing - Central Florida Family Vacation PackageCentral Florida Sports Marketing - Detroit Tigers Spring Training Package (2014)Galt House Hotel - Galt House Hotel’s Weekend Under the Louisville LightsHyatt Regency Clearwater - Suite at the Hyatt Regency ClearwaterNational Association of Sports Commissions - 2014 NASC Active membershipNational Association of Sports Commissions - 2014 NASC Allied membershipNational Association of Sports Commissions - 2014 NASC Sports Event Symposium RegistrationOKC Thunder - OKC Team Signed BasketballOklahoma City CVB - Women’s College World Series GetawaySchneider Publishing Company, Inc. - SportsTravel Magazine Discount CertificateSheraton Sand Key Resort - Three night getaway package at the Sheraton Sand Key ResortUSA BMX - Two 20” BMX Race Bikes

Special thanks to

for their equipment donation.

Recent ClientsBryan-College Station CVBBuffalo Niagara Sports CommissionChester County Conference and Visitors BureauCity of Myrtle BeachCobb County CVBExplore MinnesotaJohnstown/Cambria County CVBKingsport City SchoolsLake Erie Shores and Islands Welcome CenterPanama City CVBPeachtree City, GA CVBRapid City CVBSanta Rosa CVBSpringfield, MO Sports CommissionTupelo CVBVirginia Tourism Conference

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NASC Strategic Consulting Services

The NASC offers custom consulting services designed to help our members make better business decisions. Types of projects and services include:• facilitiesaudit• marketanalysis• economicimpact• feasibilitystudy• strategicplan

IfyouhaveanRFP,RFQ,orsimplywanttodiscusswhatwouldbeinvolvedinassistingyouonaproject,pleasecallDonSchumacherat(513)281-3888.

The University at Buffalo Natatorium – Buffalo, NY50metersby25yards,8lanesWorld-classdivingwellUltravioletfiltrationsystem

Grand Park – Myrtle Beach, SC9fieldcomplexArtificialturf

Baseball,softballSoccerinoutfields

Ice Line – Chester County, PAFourrinksExceptionalconditionIcehockey,figureskating

www.SportsCommissions.org17

Gilliam Indoor Track Stadium – Bryan-College Station, TX6lanetrackwithhydraulicturnsand8lanesfor100meterdashand100hundreds

Our goal is simple – to make sure we consistently deliver at a high level

for our clients ensuring the events they hold in Louisville are a success.

For those who have yet to do business with us, know we work hard,

we play hard and we look forward to a winning season with your team.

for being such good sports.Thanks

• Amateur Athletic Union of the United States• American Football Coaches Association • American Junior Golf Association • American Volleyball Coaches Association • Association of Chief Executives for Sports• AVP Pro Beach Volleyball• Babe Ruth League• Breeders Cup• Elite Tournaments• EVP Pro Beach Volleyball Tour• Jam Brands• Junior Volleyball Association• Minor League Baseball • National Association of Intercollegiate Athletics (NAIA)• National Collegiate Athletic Association (NCAA)• National Fast Pitch Coaches Association

• National Field Archery Association • National Intramural Recreation Sports Association • National Rifle Association • National Senior Games Association• National Sports Forum• National Wheelchair Basketball Association • NIRSA• Orienteering USA• PGA of America• Primetime Tournaments• Professional Disc Golf Association• Sommer Sports Event Group• TEAMS Conference and Expo• The Color Run• Transplant Games of America• US Figure Skating

• US gran prix of Cyclocross • US Tumbling and Trampoline Association• United States Australian Football League• United States Bowling Congress• United States Tennis Association • United States Olympic Committee• United States Quad Rugby Association • USA BMX• USA Cycling• USA Fencing• USA Field Hockey• USA Gymnastics• USA Track and Field• USA Volleyball• World Triathlon Corporation /Ironman

LouisvilleSports.org • 866-587-7767Proud member of NASC

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