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Naomi Hoag Academy of Art University Graphic Design Department BFA Senior Portfolio

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  • naomi hoag : uncover

  • naomi hoag : uncover

  • naomi hoag : design port fo l io

    SCHOOL : Academy of Art University

    School of Graphic Design

    79 New Montgomery

    San Francisco, CA, USA

    DE PARTM E NT DI R ECTOR : Mary Scott

    COU RS E : Portfolio Seminar

    I N STR UCTOR : Mary Scott

    STU DE NT : Naomi Hoag

    E MAI L : naomi@naomihoag.com

    PHON E : 949 466 4510

    WE B : naomihoag.com

    TITLE : Uncover

    CAM E RA : Canon EOS-1 D5

    PHOTOG RAPHY : Naomi Hoag,

    David Scott, Sunny Lee,

    Pongpat Chirakiti,

    Collin Fry, Paul Capili

    PR I NTE R : Blurb

    TEXT STOCK : Proline Matte

    TYPE FACE S : Berthold Akzidenz

    Grotesk, Elementa, Numbers

    SOFTWAR E : Adobe Creative Suite 5.5

    COPYR IG HT 2012 : All rights reserved.

    No part of this publication may be

    reproduced without express permis-

    sion from Naomi Hoag.

  • The important thing is not to stop questioning. Curiosity has its own reason for existing.

    Curiosity is essential to my pursuit of design.

    My goals for each assignment presented is to

    be inquisitive and understand the way various

    elements work as a whole, piecing together

    seemingly disconnected bits of information in

    order to uncover the next idea. Research leads

    the searcher on a journey, delving deeper into

    the central idea of a subject that we aim to

    communicate. The works found in this book rep-

    resent my process of uncovering the ideas and

    stories of my clients.

    ALBERT EINSTEIN

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  • LI FE MANAG E M E NT : 8

    E SS E NCE OF B EAUTY : 28

    M I N DI NG MAN N E RS : 44

    S E E I NG R E D : 58

    LANG UAG E, CU LTU R E, TYPE : 80

    JCP R E DE S IG N : 92

    JOU R N EY TH ROUG H COLOR : 98

    I S LAN D FEVE R : 112

    DONT CRY FOR M E : 126

    B E NCH E D : 138

    LITE RARY E NGAG E M E NT : 150

    S E LECTE D I DE NTITI E S : 162

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  • A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutio nary strategist.

    CATEGORY : Identity/print DE LIVE RAB LE S : Brand

    standards guide TYPE FACE S : minion, ff din

    OBJ ECTIVE : To create a revitalized brand for

    Waste Management. SOLUTION : The success of Waste

    Management is reliant on the awareness and

    involvement of the public to pursue good

    recycling habits in their daily routine. The

    rebrand introduces new technology and innova-

    tion of the industry, and applications that

    have a focus on public accessibility. A new,

    friendlier logo mark that could be flexible

    in a multitude of applications was created,

    as well as an overhaul of various direct to

    consumer applications.

    BUCKMINSTER FULLER

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  • Who looks outside, dreams; who looks inside, awakes.

    CATEGORY : Packaging DE LIVE RAB LE S : Skin care

    bottles and display TYPE FACE S : Requium, Verlag

    OBJ ECTIVE : Create a skin care line from an

    existing company, nonaffiliated with skin

    care products. SOLUTION : The Guggenheim museum

    has housed art and ideals of beauty, its

    iconic architecture being what first mesmer-

    izes the visitors. The structures created

    use the shape of the building for another

    purpose, simply and functionally.

    CARL JUNG

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