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Marketing aspects of Nandi Honda

The power of dreams

A project report submitted to Vsk University in partial Fulfillment of the requirement for the award of BACHELOR OF BUSINESS MANAGEMENT VIJAYANAGARA SRI KRISHNADEVARAYA University Bellary Nandi Honda Submitted by: raghavendra.k (reg.NO M1010845) BATCH NO. 2010-2011 PROJECT GUIDE MR. IRSHAD ALI SIR, M.B.A S.G.T. COLLEGE, BELLARY

DEPARTMENT OF BUSINESS MANAGEMENT

SREE GURU THIPPERRUDRA COLLEGE BELLARY-583103

1|Page S.G.T. COLLEGE, BELLARY

Marketing aspects of Nandi Honda

The power of dreams

CRETIFICATEThis is to certify that MR.Raghavendra of BBM 1st year has Successfully completed the project report entitled in Nandi Honda, Bellary regarding Marketing aspects under the guidance of Mr. IRSHAD Ali M.B.A

Date: Place: signature of guide

2|Page S.G.T. COLLEGE, BELLARY

Marketing aspects of Nandi Honda

The power of dreams

CERTIFICATEThis is to certify that MR.Raghavendra has completed project work Entitled marketing Aspects of Nandi Honda Company as a practical requirement for The award BBM. This Project was undergone for the period of ten days and a copy of Project report has been submitted to the institution.

H.R. BALA NAGRAJ, M.B.A., L.L.B. (SPL) HEAD OF THE DEPARTMENT S.G.T. COLLEGE, BELLARY.

3|Page S.G.T. COLLEGE, BELLARY

Marketing aspects of Nandi Honda

The power of dreams

DECLARATION

I, RAGHAVENDRA.K declare t hat this Project entitled MARKETING MANAGEMENT in NANDI NONDA is a record of independent work carried by me under the guidance of MR.IRSHAD ALI, M.B.A S.G.T. College, Bellary in partial fulfillment of the degree of Bachelor of Business Management. I further declare that the findings in the project report are based on the independent study done by me and this project has not formed the basis for the awa rd of any Degree / Diploma of any other University.

DATE: PLACE: (Signature of the S T U DE N T)

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Marketing aspects of Nandi Honda

The power of dreams

ACKNOWLEDGEMENT

I take this opport unity to t hank S.G.T. College , Bellary for giving me an opportunity to pursue my B.B.M. studies. I thank Sri. S.N. Rudrappa , m.com,C.A. Honorable Chairman, Sree Thipperudra Education Trust, Bellary for providing me an opportunity to carry out the project. I am thankful to Mr. K. Ram Kiran, M.B.A., Honorable Principal Sree Guru Thipperudra College, Bellary. I convey my whole heart ed t hanks to Sri. H.R. Bala Nagraj, M.B.A. L .LB. (Spl), Head of the Department for the opportunity and support. I am extremely t hankful to MR.IRSHAD ALI, M.B.A for providing me excellent guidance during t he course of my project work. I am thankful to all the respondents who provided me with valuable information DURING MY SURVEY.

5|Page S.G.T. COLLEGE, BELLARY

Marketing aspects of Nandi Honda

The power of dreams

TABLE OF CONTENTS:

CHAPTER 1

Introduction

CHAPTER 2

Profile of region under study Branch profile Industry profile Company profile

CHAPTER 3

Theoretical backdrops

CHAPTER 4

SWOT Analyses

CHAPTER 5

Market ing Aspects of the Company

CHAPTER 6

Conclusions.

CHAPTER - 7

BIBLIOGRAPHIES

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Marketing aspects of Nandi Honda

The power of dreams

INTRODUCTION

Marketing is a major role in the sub sense of company concern marketing activity act as a bridge between the seller and a consumer marketing is a disting and unique function of business any organization in which marketing is either absent or incidental is not a business and should never be run as if it were one marketing as assumed much importance in present date. Business world the question is often asked whether marketing is revelent to a developing country & tending towards the develop because of spurt in marketing world. This project report trys to understand the marketing accepts of Nandi Honda the project try learns insights of marketing mix elements of the above mentioned company in actually trys understands the product offered by the company and this project also try to understand the importance of pricing and the pricing strategy used by the company as promotion plays an major role in the success of the company project trys to understand the various promotion strategy followed by the company

On the outside this project report helps us to understand the marketing activity on strategy which are responsible for success of the company

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Marketing aspects of Nandi Honda

The power of dreams

REGION PROFILE

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Marketing aspects of Nandi Honda

The power of dreams

GEOGRAPHYBellary district is spread from southwest to northeast and is situated on the eastern side of Karnataka state. The district is 15 30 and 1550 north latitude and 75 40 and 77 11 east longitude. The geographical area is 8447 km.

Administration Bellary comes under the administrative control of Gulbarga division and development jurisdiction of H.K.D.B, Gulbarga.It has 2 revenue sub divisions, Bellary subdivision and Hosapete subdivision, which in all have seven taluk. The Bellary subdivision has 3 taluks, while there are four taluks in Hospet subdivision. There are 27 hoblies, One Corporation, one City Municipal Council, two town municipality, six town panchayats, 542 revenue villages, and 436 thandas/habitations. HUMAN DEVELOPMENT INDEX:

Human development is not only growth in income, wealth or consumption but the expansion of human capabilities" Human Development in Karnataka 1999Bellary is one of the most backward districts of the State. In terms of the Human Development Index it is at 17 th place among the earlier configuration of 20 districts..Its HDI is 0.429 as compared to State HDI of 0.470.

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Marketing aspects of Nandi Honda

The power of dreams

Sl No 1 2. 3.

CharacteristicPersons in million Density per Sq.km. Annual Compound Growth % Females to thousand Males Percent Urban Percent Literate Male Percent Literate Female

Reference Bellary Karnataka Year1991 1991 1981-91 1.653 191 2.41 44.977 235 1.93

4.

1991

957.0

960.0

5. 6. 7.

1991 1991 1991

29.9 59.3 32.5

30.9 67.3 44.3

PER CAPITA INCOME:

Per capita income in the district is much lower than the per capita income in the state as evinced from the following figures : ReferenceCurrent Prices (199596) Constant Prices (1980-81)

BellaryRs 8544

KarnatakaRs 9384

Rs 2143

Rs 2551

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Marketing aspects of Nandi Honda

The power of dreams

Economy of BellaryThe major occupation of this district is agriculture and 75% total labor force depends on agriculture for their livelihood. The important crops cultivated here are cotton, jowar, groundnut, paddy, sunflower and cereals. The main source of irrigation is Tungabhadra Dam. This district is endowed with rich mineral resources, both metallic and non-metallic minerals. The metallic minerals include iron ore, manganese ore, red oxide, gold, copper and lead. The non-metallic minerals include andalusite, asbestos, corundum, clay, and dolomite, limestone, molding sand, quartz, soapstone, granite and red ochre. There is a spectacular growth of industries in Bellary. There are small scale and large-scale industries here. large scale and medium scale industry:There are 48 large and medium industries in the district with an investment of 6,193,28 cores there are 353 factories in the district Prominent players j s w ltd j s w cements MspL Bellary thermal power corporation Sirugappa sugar & chemicals Kalyani steel

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The power of dreams

small scale industrythere are 15,924 small scale industries with an investment of 56,789 lakh and providing employment to 76,571 persons. Years 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 units 422 578 496 604 707 950 investments 1,631 2040 1915 2819 5411 7034 Employees 1885 2348 1962 4190 5013 5090

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Marketing aspects of Nandi Honda

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If dreams were made out of stone, it would be Hampi"

3. Hampi - A World Heritage Centre (Bellary District)

Geography

Hampi is situated on the banks of the Tungabhadra River. It is 353 km from Bangalore and 74 km away from Bellary. Hosapete (Hospet), 13 km away, is the nearest railway head. Mantralayam, which is also on the banks of Tungabhadra, in AP is some 150km away. The principal industries of the village are agriculture, the support of the Virupaksha temple and some other local holy places in the vicinity, and tourism. The annual Vijayanagar Festival is organized by the Government of Karnataka in November. Due to the presence of several mineral deposits in this region (iron-ore, manganese), mining has been going on for many years now. But a recent boom for the supply of ironore in the international market has led to increased levels of mining in this district. The World Heritage Site at Hampi as well as the Tungabhadra Dam are now under threat.

Gallery

Virupraksha Temple tower

Farms as seen from Anjeyanadri

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Marketing aspects of Nandi Honda

The power of dreams

Lotus Mahal at the Zenana Enclosure complex

the st chariot at vitala

Elephant stables

The remains of a gia