nail polish remover redesign

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Hayley Ward Nail Polish Remover RedesignCOMM 462

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  • Nail Polish R e m o v e r

    by uP & up

    Hayley Ward

  • TABLE OF CONTENTS

  • TABLE OF CONTENTSREDESIGN PLAN

    STYLE GUIDE

    PACKAGE DESIGN

    PHOTOGRAPHY

    ADVERTISEMENT

    1

    3

    7

    9

    11

    TITLE PAGE

  • redesign plan

    1

  • redesign plan Nail Polish Remover by Up & UpFemales ages 13-50In 2000, Target re-launched its brand as Up & Up to include an expanded product selection and a new design. The Up & Up brand offers essential commodities, such as nail polish remover. Up & Up claims to offer essential commodities of equal quality to national brands at a fraction of the cost. Up & Up carries over 800 product offerings.

    Up & Up currently has different colors of nail polish remover. Along with that, it has different colored packaging specific for the color of the liquid inside the bottle. A redesign is necessary to create a unique label that will appeal to the target audience more effectively while continuing the idea of matching the label to the liquid inside. The unique design is a graphic of a finger and finger nail. Rather than change the color of the logo for each bottle, a design will be made to change the color of the finger nail to match the nail polish remover liquid inside. This will appear as different colors of finger nail polish, and a great way to make your product stand out.

    PRODUCT NAME

    TARGET GROUP

    BRIEF HISTORY

    BIG IDEA

  • style g u i d e

    3

  • Sandman Fill

    Sandman Line

    Century Gothic

    CMYK: 0 79 21 0 RGB: 240 92 136 PANTONE: 7423C HEX: #F05C88

    CMYK: 74 79 0 0 RGB: 95 81 163 PANTONE: 7670C HEX: #5F51A3

    CMYK: 2 17 17 0 RGB: 245 213 201 PANTONE: 475C HEX: #F5D5C9

    TITLE FONT

    COPY FONT

    COLOR SWATCHES

    CMYK: 54 44 45 9 RGB: 124 125 124 PANTONE: COOL GRAY 9C HEX: #7C7D7C

    CMYK: 63 55 56 31 RGB: 86 86 85 PANTONE: 425C HEX: #565655

  • 5

    CURRENT LOGO

    REVISED LOGO

    The current Up & Up logo is boring and bland. The logo doesnt stand out. It doesnt portray the product it is selling effectively and it doesnt have a specific target audience. A logo needs to target a specific audience, be recognizable, and catch the target markets attention. Therefore, it is necessary for a redesign of the Up & Up logo.

    The revised Up & Up logo targets girls and women ages 18-50. This logo will catch the attention of the target market. Although Up & Up doesnt only sell nail polish remover, the logo will still be effective with the other products in this brand. These products are essential commodities that are necessities for girls and women ages 13-50. The new Up & Up logo is more recognizable, will catch the target markets attention, and will effectively target females ages 13-50.

    uP up&

    uP up& TM

    TM

  • LOGO PLACEMENTRECOMMENDATIONS

    LOGO SIZERECOMMENDATIONS

    Logos should be placed an a recognizable spot on your product. It is one of the first things people look for when the decide on a product. A logo should be positioned on the product in a well-thoughtout place and be easily recognized.

    A logo is one of the first things people look for when the decide on a product. If your logo is too small, it wont bee seen and if it is too big, its overbearing. Make sure your logo fits on your product proportionally: not too big, not too small.

  • LABEL DESIGN

    73.2 FL OZ (95 mL)

    TM

    WARNING: EXTREMELY FLAMMABLEKEEP AWAY FROM FLAME

    uP up& TMuP up&

    3.2 FL OZ (95 mL)

    WARNING: EXTREMELY FLAMMABLEKEEP AWAY FROM FLAME

  • LABEL DESIGN

    WARNING: Extremely flammable. Liquid and vapors may ignite. Do not use when smoking. Do not use or store near fire, flame, or heat. Keep out of eyes. In case of eye contact, immediately flush eyes with water, remove any contact lenses, and continue to flush eyes with plenty of water for at least 15 minutes. Contact physician. Harmful if ingested. In case of accidental ingestion, give fluids liberally and consult with local Poison Control Center. Harmful to synthetic fabrics, wood finishes and plastics. KEEP OUT OF REACH OF CHILDREN. Tighten lid when not in use. Not for polish removal of artificial nails.

    INGREDIENTS: Acetone, Water, Dimethyl Succinate, Denatonium Benzoate.

    This Nail Polish Remover is a strong formula that quickly removes nail polish from natural nails. Also effective in removing artificial nails, glitter polish, acrylic nail tips, and in dissolving nail glue and gel.

    Distributed by: Target CorporationMinneapolis, MN 55403MADE IN U.S.A. with US and foreign componentsCopyright 2013 Target Brands, Inc.Shap Target.com

    Satisfaction guaranteed - for questions or comments please call 1-888-287-1913

    L0010996BC

    100% acetone

    NAIL POLISH

    100% acetone

    NAIL POLISH

    WARNING: Extremely flammable. Liquid and vapors may ignite. Do not use when smoking. Do not use or store near fire, flame, or heat. Keep out of eyes. In case of eye contact, immediately flush eyes with water, remove any contact lenses, and continue to flush eyes with plenty of water for at least 15 minutes. Contact physician. Harmful if ingested. In case of accidental ingestion, give fluids liberally and consult with local Poison Control Center. Harmful to synthetic fabrics, wood finishes and plastics. KEEP OUT OF REACH OF CHILDREN. Tighten lid when not in use. Not for polish removal of artificial nails.

    INGREDIENTS: Acetone, Water, Dimethyl Succinate, Denatonium Benzoate.

    This Nail Polish Remover is a strong formula that quickly removes nail polish from natural nails. Also effective in removing artificial nails, glitter polish, acrylic nail tips, and in dissolving nail glue and gel.

    Distributed by: Target CorporationMinneapolis, MN 55403MADE IN U.S.A. with US and foreign componentsCopyright 2013 Target Brands, Inc.Shap Target.com

    Satisfaction guaranteed - for questions or comments please call 1-888-287-1913

    L0010996BC

  • 9

    PHOTOGRAPHY

  • PHOTOGRAPHY

  • advertisement

    11

  • advertisement

    uP up&

    MATCHYOUR OUTFIT

    EVERYDAY.Color. Remove. Repeat.

    In a Target store near you.

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