#naclc16 social media cheat sheet

Twitter Setup• Download the Twitter app from the App Store

or Google Play

• Open the app

• Select Log in

• Enter LCCLC username (lcclc) and password (justicerocks) and log in

• Select the little Me icon to bring up our profile and home feed

Note: If you are already logged into another Twitter account, change over to Loddon Campaspe CLC’s account before you tweet etc. To do this:

• Press the little people icon beside Edit Profile

• Make sure Loddon Campaspe CLC account is selected (marked with a green tick)

Twitter basicsTwitter lingo

• Profile

• Handle (eg @lcclc)

• Tweet

• Retweet (RT)

• Mention (M)

• Like

• Reply

• Direct message (DM)

• Hashtag (eg #fundequaljustice)

• Lists

The Twitter interfaceThe Home icon (find people, go to top, search, compose tweet)

Notifications

Moments

Messages (compose icon, selecting people or groups)

Me (Tweets, Media, Likes)

Refresh/update

Tweeting• To tweet, select the quill icon (top right)

• Click anywhere under our logo and start typing. The 140 character limit counts down as you type.

• To include your location press the little teardrop icon and select your location

• To take or include an image select the camera icon

• To include a graphic select the GIF icon

• When complete select Tweet

To save as a draft select the X and Save Draft

To open a draft select the quill icon, select the grey quill icon beside our logo, select your saved draft, edit and send when you are ready.

Note: There may be multiple drafts. You can edit and save drafts as often as you need to.

Note: Every tweet should offer our followers at least one thing beyond plain text or an image (ie a link, a handle, a hashtag).

Deleting tweets

Sharing tweets

SearchingSelect the magnifying glass icon and enter a keyword, phase or hashtag (eg #naclc16)

Select the Top Tweets (most popular tweets including your keyword, phrase or hashtag) or All Tweets to bring up the most recent tweets (most recent tweets at top)

You can refine your search results by selecting the amplifier icon (filter by photos, videos, periscopes, news, people)

RepliesSelect the reply icon to the left of the RT icon. The other person’s handle is inserted automatically. Type your message after their handle and hit send when you’re ready.

Note: Adds a personal touch but not as easy for others to follow.

RetweetingTo retweet, select the recycle icon underneath anybody else’s tweets.

Select Retweet or Quote (to include the whole tweet as a block and include a message of your own)

Note: Numbers beside the recycle icon indicate how many times a tweet has been retweeted. If the icon and number is green, we have already retweeted this tweet.

Note: Retweets appear in our profile’s timeline. They don’t imply endorsement but without editing before retweeting will be interpreted as endorsements.

LikesTo like a tweet, select the heart icon

Likes are a bit like giving someone the thumbs up. They don’t appear in your timeline.

Note: Numbers beside the heart icon indicate how many times a tweet has been retweeted. If the icon and number is green, we have already retweeted this tweet.

HashtagsHashtags filter conversations across the Twitterverse. Via the search function you can filter hashtags by people, location etc.

Note: A tweet without a hashtag is a bit like whistling in the dark. They allow our tweets to be discovered by people.

However, a tweet full of hashtags looks a bit desperate.

Be judicious.

Handles/MentionsTake the time to find out if an individual or organisation has a Twitter account before you mention them in a tweet.

If they do, use their Twitter handle (eg@consumer_action) rather than their name (eg Consumer Action Law Centre) to ensure they receive a notification (and hopefully respond in some way)

ListsLists are curated groups of Twitter users - a great way to organize your interests. They make it easier to filter tweets. We can create our own lists or subscribe to lists created by others (updated automatically). We can also be added to lists created by others. Lists can be public or private.

We have created several lists and have subscribed to others (eg Community Legal Centres, created by NACLCBruce). To access our lists:

Select the cog icon under our profile image

Select View Lists

Select any list to bring up only tweets or retweets from members of that list

PhotosYou can include photos in your tweets from within Twitter via your mobile’s camera or photos library. You can also share video with followers from within Twitter via Periscope.

Note: photos shared from within Twitter aren’t always well formatted, cropped etc. If you have the time, edit your image via Canva.

You can mention up to 10 people in a photo – great way to get their attention. Does chew into the character count.

Links etcYou can add URLs to tweets. They can be links to videos on YouTube, web pages, PDFs (eg press releases) etc. Twitter automatically compresses them so they don’t chew up remaining characters. Great if you want to help people follow up.

#naclc16 tweetingAll tweets to include #naclc16

Always use handles when possible (eg @hudnic not Nick Hudson).

Refer to NACLC Twitter list of Conference attendees

ARC Justice Social Media Policy accessible via Slack at #social-media-tools

SlackSlack is an instant messaging and team collaboration app. It syncs across platforms and devices and can be accessed via your phone, iPad or desktop. Dispenses with email.

TeamsSlack allows users to create and join multiple teams. People can be invited to join teams. Teams can be changed and deleted over time.

Channels

Teams can set up channels that align with areas of interest, projects etc. All channels are lowercase and indicated by a hash (eg #naclc16, #familyviolence).

Channels can be private or open.

Messages posted to channels can contain links to relevant resources (eg the #naclc16 program).

By default Slack creates two channels #general and #random. All members have access to these channels and updates. #general = Company-wide announcements and work-based matters. #random = Non-work banter and water cooler conversation.

Direct messagesTeam members can send personal direct messages. Slack message can contain links (eg our Social media policy is a message within the #social-media-tools channel).

Slackbot is Slack’s “Friendly bot, part-time programmer, and Help Center assistant-in-training.”

Integrations

Slack allows for integrations with other apps, eg Dropbox, Google Calendar, Trello. Via integrations team members can access remotely updated documents (Dropbox), be notified of new events (Google Calendar) etc.

Canva

Canva is a photo editing app that is great for social media posts.

In Canva you can format images for tweets, posts etc to the correct dimensions.

It also allows you to create text overlays, apply filters etc.

FlickrFlickr is a photo sharing library app. By posting work related photos to Flickr we create a photo library from which we can download and share images use for future social media use.