na mktg for ee software dev services
TRANSCRIPT
For Eastern EuropeanSoftware Developers
By Russ HertzbergVice President , Technology Solutions
Value Complexity Service Models
Cost vs Value Based Pricing
Ukraine IT/Software Industry Evolution
Key Trends and Opportunities
Platform Led Service Delivery Strategies
Anonymous Cases
Question and Answer
ValueIn
$$$
Complexity(In Brainpower)
StaffAugmentation
Staff Aug +Project Mgmt.
Architect+StaffAug+ Proj. Mgmt
Product Owner+Architect+
Staff Aug+ProjMgmt
ValueIn
$$$
Complexity(In Brainpower)
QC
Coders
BA/RM
TechLeads
UI/UX
DevOps IaaS
ArchitectConsulters
Platforms
App Customize &Integrate
SoftwareFrameworks
ValueIn
$$$
Complexity(In Brainpower)
QC
Coders
BA/RM
TechLeads
UI/UX
DevOps IaaS
ArchitectConsulters
Platforms
App Customize &Integrate
SoftwareFrameworks
People
SoftwareSolutions
Cost Based Pricing Supports Gross Margin Management and Financial Control
Different Prices for Different Teams in Different Dev Centers (Kiev/Lviv vs Rhivne or Dnipro, for example)
Value Based Pricing is Flexible to Customer Situation
Value Based Pricing Helps Sales Team Adjust Pricing to Help with Closing
Finance vs. Sales
CompanyStage ofMaturity
Shareholder Exit/M&A
Mid Stage Steady Growth
Early Stage High Growth
Startup/Survival
CompanyStage ofMaturity
Shareholder Exit/M&A
Mid Stage Steady Growth
Early Stage High Growth
Startup/Survival Coders QC
TechLeads
BA/RM UI/UX
ArchitectConsulters
DevOps IaaS
SoftwareFrameworks
App Customize &Integrate
Platforms
CompanyStage ofMaturity
Shareholder Exit/M&A
Mid Stage Steady Growth
Early Stage High Growth
Startup/Survival
CompanyStage ofMaturity
Shareholder Exit/M&A
Mid Stage Steady Growth
Early Stage High Growth
Startup/SurvivalActive
Founder in USA
First USA Citizen
Employees
Narrow Target
Markets
Demand Generation
BrandingSales Team
Formation
ThoughtLeaders
SolutionMarketing
Structured Sales Process
GlobalCulture
SpecialistBoD
EmployeeShareholders
BIG DATA AND ANALYTICS:
60% of Fortune 1000 Have Completed a ‘Big Data’ Project
“Outside talent may be the best option”
Startup Investing in Big Data 2008-2012: $4.9 Billion USD
Startup Investing in Big Data, 2013 Only: $3.6 Billion USD
http://sloanreview.mit.edu/article/how-big-data-is-influencing-big-companies/
http://www.bigdata-startups.com/big-data-startups-investment-infographic-big-data-means-big-bucks/
CLOUD COMPUTING:
Cloud Platform War Has Major New Entries from Google and Cisco: Chasing AWS
Sustained Use Pricing
Sub One Hour Instance Pricing
Highly Disruptive New Service Pricing: AWS Redshift
http://www.rightscale.com/blog/cloud-cost-analysis/google-slashes-cloud-prices-google-vs-aws-price-comparison
http://techcrunch.com/2012/11/28/amazon-web-services-announces-redshift-new-data-warehouse-service/
SECURE COMPUTING:
822 Million Data Records Lost in 2013 Worldwide
66.5% of the Lost Records are USA Based
Huge Vulnerabilities in Retail Exposed
http://nakedsecurity.sophos.com/2014/02/19/2013-an-epic-year-for-data-breaches-with-over-800-million-records-lost/
http://resources.infosecinstitute.com/2013-data-breaches-need-know/
Build an Enabling Software Platform. For Example:
Loading Big Data
Securing Huge Amounts of Unstructured Data
Cleansing Relational Data
Building Cross Platform Mobile Apps
And Many More
Software Development Services Are For Customizing Your Platform
The More Customers You Customize Your Platform For, The Better It Gets
Your Platform
YourDevelopment
Services
QC
ArchitectConsulters
Coders
TechWriting
BA/RM
TechLeads
DevOps IaaS
CASE #1 CASE #2
Early Stage High Growth
10 TB per Day Data Collection
Software Dev Services for the Platform
Dev Ops for the Platform
Scales to Thousands of Servers
Very Lean Startup
Markov Learning Process
Neural Network
Applied to a Common Cloud Computing Problem
Russ HertzbergVice President, Technology Solutions
Email: [email protected] phone: 770-255-3675Mobile phone: 949-400-5055
Skype: russh2