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1. The average Facebook real estate page has 172 likes.  

Only about 10% of fans will ever see the listing that is posted, unless it is a "sponsored post". Social Media posts have very little real reach.

2. People don't go to Facebook or Twitter to find a home.

While 92% of buyers are looking online, they tend to look on real estate specific websites, like Zillow and Trulia, or Realtor.com.

3. The average Twitter post has a lifespan of 18 minutes*. Without a ReTweet, the lifespan is less. A social media marketing plan is more complicated than "tweeting a listing". (*moz.com)

4. Over Sharing real estate listings on social media is the sure way to be "unfollowed".

Without followers, friends and circles, Social shares go into thin air. A social media strategy is much more about being social.

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A blog or website will seldom be found by online real estate searchers. Without a robust Social Media/SEO (seach engine optimization) strategy, your listing will go virtually unnoticed.

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Paying for sponsored social media posts can be a great way to get your listing in front of potential buyers.

Just make sure that is what is really happening.

Advertising on Social Media sites through sponsored posts must be targeted to likely home buyer demographics and geographic areas to be effective.

Ask your potential listing agent to explain their marketing strategy. Getting in front of the right people is more important than getting in front of thousands.

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There is So Much to Say About Video Marketing

O YouTube is the second largest search engineO Video shows up on page one of a searchO So many statistics about video

marketing...like this article,O And This and This.O And this extensive white paper.O I could go on about the growth of the

"Visual Web"

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Some Quotes

From Realtors Who are Doing an Exemplary Job at Social Media Marketing

Circle Bill Gassett

Circle Connor T. MacIVOR

Circle Debbie Drummond

Circle Karen Highland Chris Highland

Frederick Real Estate