MySchool.ua

Educational social network

We develop the most visited Ukraine site in 2017

Five views

• Information of education will be irreversible process soon

• School problems issues every day about 20% population of the country

• More than 8 million Ukraine people will visit on our site at least once a week

• Online Education Systems is one of the trends change the world

• In our system users are moving from the other systems. But no transition from the system Myschool.ua

In the field of online education is a serious movement of investments

Mergers or Acquisitions

Successful case of USA

BlackBoard.com - Learning Management System (LMS - Learning Management System) for schools and universitiesMonetization - annual subscription based on the number of students

Indicators:

13,000 licenses (Schools)traffic for every day is 20 millions

Sales, $ mln

2006 2007 2008 2009 2010 2011 201

Margin – 5-8%, Profitability– 11-13%

Chronology

1997 Foundation

2001 Getting $ 103 million investment

2004 IPO, raising $ 70 million, revenue growth to $ 111 million.

2005 Acquisitions WebCT by $ 180 million. Increase valleys of the market to 75%.

2010 Growth of income to $ 413 million

In 2011 the company was bought the fund Providence

Equity Partners for $ 1.6 billion.

Ekyrs.orgDeveloping of Company "New knowledge" (Kharkov)

Klasnaocinka.com.uaSite working by Kharkov

WEB- freemodular serviceforte - Website Builderweek social networklibraries is missingpromotion of non-systemmonetization is only advertising

Ukrainian market

Shodennik.uaDnevnik.ru development, is localized to Ukraine

WEB – freeA similar functionalSupport IITZOpromotion of non-systemMonetization is missing

Paid, client

Focused on the formation of statements

Lobbying through system of Education and Science of Ukraine

Monetization - only fee and annual maintenance

Ukrainian system MySсhool.ua

• MySсhool.ua - Educational Portal of Ukraine, LMS system

• Allows students, teachers and parents to interact online through a single portal, and school administrators to computerized learning process

• The project is entirely free for teachers, schools and students

• The project runs on its own platform

• For reviews from teachers and students - is one of the best and easy tool to use in online education

• Features::

• electronic, school electronic document• distance learning• electronic diaries, schedules, homework• Web pages of educational institutions• internal social network• notes of lessons

• The basic monetization :• SMS - messages for parents about student

performance• online Shop• Service with tutors• Card for controlling input/output• Social games in the system- Targeted advertising in the system

• Key managers ::

• Jaroslav Maxymovych - founder, a successful serial entrepreneur (auction.ua)

• Taras Yurchyshyn-SEO

Indicators:More than 330 thousand users in the system.Growth Dynamics:

Strategic plans :• Providing access to a platform to all the schools in Ukraine• Coverage segment vocational and higher education institutions• More than 8 million users• Focus on non-promotional ways to monetize• Income of $ 20 million in 2017

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How does this work?

The rules of our life: 10% of the people are always the result of self-motivated, 10% - always unmotivated, 80% - good or bad effectively, it depends on control over their work.

Parents all over the world want their children to study well.

But communicate with their children little more than 3 minutes a day

How does this work?In the system uses five standard roles (Student, father, teacher, Head teacher, Director of Department of Education)

Four of them - the decision-makers people ( DMP)(FATHER,HEADMASTER, DISTRICT DEPARTMENT DIRECTOR, DIRECTOR OF DEPARTMENT OF EDUCATION)

Our aim is to satisfy DMP. What we are doing.

MySchool.ua – gives parents control.This increases the motivation of pupils.

And this increases the performance.PROFIT!

Why it works?

Children come to the site every day to do / write results of their homework.

One new photo, posted classmate, generates 30 pageviews with the whole class on each photo

For educational process and homework attached a variety of achievements.

Children finished involved and be satisfied.

Our Team

The creative team of Elena Elnikova – Methodological support

• The candidate of teaching sciences. The teacher in the fifth generation• Experience in promoting education management systems in educational institutions of Ukraine

• Successful experience of competing systems in Ukraine until 2009. Methodological advice in the development of functional for MySchool.ua

Yaroslav Maxymovych - Founder of the project, the main investor• A successful serial entrepreneur in the IT and Internet• Author and investor for more than 10 internet-projects : Auction.ua, MySchool.ua, WithMyFriends.org,

Banner.ua etc.• Auction.ua received investment from the fund DST in 2007, was sold to a group MIH Allegro in 2010• Founder, business angel, investor and mentor in many projects

Taras Yurchyshyn -SEO, co-founder of the project

• Director of "Computer Academy" STEP "(Lviv branch)• Has professional experience in marketing• Among the projects: igrozona.ua - game portal • Has experience in IT and Education - 5 years

The main sources of income :

Monetization. Overall

Service Income

Tutors $1 650 000

SMS-subscription $6 040 000

Online shop $3 000 000

Advertising $1 312 500

Games in social network $4 000 000

Bank cards $8 750 000

Overall total $24 752 500

When girth 100% of the schools, the potential annual income will be $ 16,002,500.And plus one-off - $ 8,750,000 for the issuance of bank cards

• At this point in the project there is efficient team, business processes are established and all stably.

• The audience is growing steadily and there is agreement in the 9 provincial departments of education

• The project is close to self-sufficiency or payback, we have the support of Microsoft and free unlimited Azure for 2 years

• MySchool.ua recognized "Best youth project" in competition "Innovation Breakthrough 2012”

In few words

Tutoring service.

Potential Income $ 1,650,000

Description

• In MySchool.ua collected exactly 100% of the consumers (graduates) and 80% of tutoring providers (teachers)

• MySchool.ua - a natural monopoly in the market of tutors

• Every teacher can identify yourself as a tutor, describing the cost of training and specialization

• For teachers in the future will be additional paid options: allocation of ads, transferring to the Top-10, etc.

Size of the market– Using tutors at least at 1 subject - 30% of school

leavers– Graduates in Ukraine – 550000– Potential customers - 165,000

MonetizationFor each deal, "tutor-student“ we get from learning the cost of the first class, an average of $ 10.

ReferenceThe capitalization of the same service in Russiais $ 50 000 000

SMS-messages

Potential income: $6 040 000

Description• Parents are able to receive SMS about

the success and attendance of their child

• Subscribe to SMS messages carried in the profile and paid through the card in Internet.

Size of the market– 85% of parents want to receive sms, 10% of them

are willing to pay for them– Parents in the system: 2.5 million (40%) -– Potential contributors-212500

Monetization

• Three subscription plans :• Easy, 29 USD / month. The potential of-75%.• Optimal, 39 USD / month. The potential of-20%.• Maximum, 59 USD / month. Potential-5%.

Online-shop

Potential income: $3 000 000

Description• Online shop of school supplies and

stationery for parents and teachers. In the long term - the opening game subjects for students (games, keys, access codes, heroes)

• Advertising of store goods located slighted in the pages of parents and students and also taken into account academic performance, class (graduating /or not), gender, etc.

• Payment is made via the Internet, it is easier in the presence of the parents and children of bank cards (service automated inspection visit)

Size of market• Potential - 5,000,000 students• 30% of internet users make purchases online• Potential audience: 1 500 000

MonetizationMargin for products: 10-40%The estimated average check- $20Turnover: 1 500 000*20 = $30 000 000

Reference

During the 2012 revolution of e-Commerce in Ukraine amounted to $ 1.5 billion

Advertising.

Potential income: $1 312 500

Description• Clearly defined target audience.• targeting audiences :

– Separation by age (younger school, high school, graduates)

– Separation by sex– Separation by geography– Separation according to performance

Size of market• Potential - 8,000,000 users• The average monthly traffic– 5 000 000• The average monthly number of PageViews - 50• Potentially banner impressions per month: 250 000 000

Мonetization• Paiment for banner impressions• The market guaranteed selling price of 1,000 banner

impressions - $ 0.15 / ad space• Advertising spaces on the site: 1 to 5

ReferenceThe market value of online advertising banner for 2013 in Ukraine is estimated at $ 50 million

Games in social network

Potential income: $4 000 000

Description

Allocation games for social networks, such as "Farmer", "balls", etc.

Games are placed using information about the user field, preferences, friends

You can create your own games for the audience

Release of off-heroes for sale through the online store

Size of market• Statistics - 20% of users play games on social networks• 10-15% of them make payment. The potential for

MySchool - 200,000 users

МonetizationModel freemium• Payment for the acceleration of pumping heroes and

receive bonuses, etc.• The average check is $ 20

Reference:Only in the game "Happy Farmer" Vkontakte year profit was $ 10 million

Payment cards

Potential income: $8 750 000

DescriptionWe issue bank payment card Together with our partner bank with which students carry out registration of entry / exit to the school

Students also use the card as a means of payment

Parents are also emitted a bank card. The accounts are linked with each other

Parents can control costs through SMS and replenish the accounts of children with their cards.

Size of market• 5 000 000 students• Potentially receive cards - 70%For MySchool – 3 500 000 cards

МonetizationPartner bank pays lump sum $ 2.5 for each card issued

Let’s do our world more happiness together