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Myriad Unified messaging For

Multi-Channel, Multi-Services Platform For Operators

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Business • Powering the evolution of mobile social & web experience on any device – worldwide

Markets• Mobile• Tablet• TV

Leadership

• Over 2 billion mobile phones powered with Myriad technology

• Number 1 in mobile messaging & browsing software

• Forefront of mobile/social convergence monetisation

• 300+ patents around core wireless & digital media

Size and Location

• 465 employees• Quoted in Switzerland (MYRN:SIX) • Offices around the world

Myriad at a glance

These are 2011 data


Problem : Consumers communications needs are evolving leading to increased use of OTT services

FROM:Basic devices Voice and text onlyOperator delivered services

TO:Better devicesAffordable dataStrong consumer demand for feature rich servicesMany communitiesNon-operator ‘OTT’ services

Consumers have greater

choice for their communication

Services impacting

Operator role & revenues


Current End User ChallengesMessaging landscape is fragmented

4 4

Many different

messaging

applications: SMS,

Facebook, Email, etc…

I am sure he sent it to me… Cannot find it! Was it an SMS?

Where are Davids details?

Facebook? Phone? Email???

How do I set-up email on my mobile?

I just want to communicate not play with

my phone

One application

for all messaging needs

Enhanced Address Book brings all your

contacts together

Minimal configuration, Single Sign-On

(SSO)

Unified Conversations

keeps your messages in one

place

Application is easy to use

Susan is not online, how do I get this to her now?

See contacts global presence, reply with any

messaging channel


Key User StoriesAs a user…

5

I can sign-up and sign-in effortlessly

I can see all my messages in one place

I can easily access all my

favorite contacts

I can easily send messages to any

of my contacts using channel of my choice


Myriad Proposition To Customers


1. Updates

Simple clientless solution for social networking updates.

2. Integrated Messaging Services

‘Universal Inbox’ for Social Networking, IM and Email.

3. Advanced Messaging Services

Rich social features including full Social Address Book, Group Messaging, Location and VoIP.

Integrated MessagingServices

Pric

e

Updates

Operator propositions

Basic phone Feature phone Smart phone

Advanced MessagingServices

USSD/SMS

Browser, Java/MRE/WRE Android, iOS

Proposition – Myriad enables VF-GLBL to offer segmented social propositions

Operator owns the Community

Operator price plans/tariffs


Enables operator to “own the customer”

Propositions for any device – basic to smartphone – that cover entire market

Flexible tariffing options – available as ‘standalone’ or include in plans

.Product Stickiness and usability:

Notification

unified inbox

single sign on

one step registration

Subscriber Growth Management / Experience

Consistent range of features and customer experience

All leading communities

Benefit – users can ‘grow’ with Xumii as their device and willingness to pay changes

Smartphone

USSD/SMS

Java, WRE & MRE

Dev

ice

Mobile Web

Consumer migration


• New revenue from social networking bundles

• New low cost entry points

• adds value to existing plans

• Encourages customers to ‘trade up’

• adds value to data plans improving margin

• Manages unlimited data offers

Operator Benefit – enables operators to improve ARPU and add value to customer offers

Xumii can be utilised to:1. Create standalone

bundles2. Include access in data

bundles3. Include access in

plans/tariffs4. Protect future voice

and text revenues


The window of Engagement

Entry to Unified Messaging VAS. Next Step: Opportunity to get users to First time mobile internet.

Bring the smartphone like experience to low end phones.Next Step: Create loyal customers

Advanced users. Loyal Customers. Create New source of Revenue. Create the viral effect

10

USSD/SMS

WAPJava

APPS

END CUSTOMER


Everyone Benefits in Unified Messaging

Key End user benefits:– Quick & Convenient: All users messaging needs in one place– Flexibility: User can choose ideal means of access– Control costs: User can just pay for the messaging needs I have (requires new operator

plans)– Cross Messaging: I can reply using a different messaging channel (reply to a Facebook

message with Email or SMS) – In feature phones: I can have smartphone like functionality

Key Operator benefits:– New source of revenue: New types of plans can be offered to consumers – Become unique service provider: Operator can offer a branded Unified Messaging experience– Increase traditional messaging traffic: Cross Messaging should increase SMS / Voice traffic– Increase user retention: Great user experience increases application use. – Reduce operative costs: Only one supplier for all messaging applications. – Network economies: More effective network utilization through having full control over Social,

IM and Email traffic. Media transcoding, traffic optimisation, etc…

The Next Big Thing

11


Distinctive, exciting

mass market USSD service

USSD is a familiar and established concept - no downloads, apps or anything to learnSimple, accessible, mass market serviceIncludes all major communities – Facebook, Twitter, email and IM providersWorks on any GSM device - no data package required

Low risk service, offered on a revenue share basis with a no capital expenditure optionAlready proven and deployed with Tier 1 operatorsFast time to marketHosted solutions available

Strong commercial benefit to operator

1. Myriad Updates – social networking, email and IM by USSD and SMS


2. Mobile Web that adds Social Stream to the Operator’s mobile portal (WAP Portal)

• Rich social data and interactions

including:

• profile pictures,

• status updates,

• news feed posts,

• comments, likes,

• @replies, re-tweets and more…

• Target

• Mass Market Segment


• Fully featured lightweight social

networking app that supports

• Subscription based access

• Range of Social networks

• Photos

• Chat + Messaging

• Aggregated Address Book

• Runs on the large majority of feature

phones

3. Client App – For Feature Phones


• Rich social features including full

Social Address Book, Group

Messaging, Location etc

• Integration with Operator services

• Subscription based access

• Flexible tariffing options – available

as ‘standalone’ or include in plans

• Supports for popular smart phone

platforms (Android , iOS etc)

4. Smart Phone Apps (Android, iOS etc)


Broad device coverage

Wide range of communities – SN, IM, Email

Myriad SM features

Confidential & Proprietary © Myriad Group AG 2012

User Proposition - access to a range of communities and features, whatever your device

Social networkingupdates

Social messaging – SN’s, IM, email

Media sharing

Social Address Book

Group Messaging

Location


A A R R R

Acquisition Activation Retention Referral Revenue

more traffic

more sign-ups

more usage

more buzz

more $$$

The AARRR Adoption Framework

Source: Dave McClure Startup Metrics

Acquisition: Users come to our products from various channels Activation: Users enjoy 1st visit: "happy” experience Retention: Users come back, visit site multiple times Referral: Users like product enough to refer others Revenue: Users conduct some monetization behavior

The Growth Tactics Followed


Subscriber Growth Strategy : Success Case Claro Brazil

18

Campaigns Claro Brazil Messenger May / June 2011

Sent SMS to customers who had Data packs and were already using Internet on the phone, encouraging them to use the service. results:- Date: 10/05, 13/05, 16/05- Total customers affected: 10,783,530

We had a 67% increase of registered users, 400% of active users and 32% of messages sent

We worked with Claro Brazil on our messaging product and AARRR framework to increase uptake of our services and achieved very positive results:


Successful Operator in LATAM Total Users Acquired in August surpassed 1.5MM users!

19

Welcome to

+1MM New Users

in August


Go to Market- Project Plan

• High level agreement on promotion tools available for us

• Agreement on Business growth plan

• Joint Press release

Contract phase UAT – 30D UAT UAT+90

• Develop GTM plan for the operator

• Start work on corporate level promotional assets – press release, identify digital assets etc

• Review the plan with corporate and get their buy-in

• Get introductions to circle VAS managers

• Engage with circle VAS managers

• Review and adjust the plan – get their buy-in on execution (target 90 day plan)

• Promotions should start within a week of UAT pass

• Track progress against plan – promotions, acquisitions, revenue etc

• Conduct reviews (internal as well as with customer) and tune the levers to fill the gap between actual versus target

By Circle


MU Project Lifecycle

Project Initiation

Detailed Design Deployment

and Integration Development. System

Developed and connected User

Acceptance Testing

Prepare campaigns, tools, alerrts

Ensure all Myriad tools are ready

Reporting, Dashbaords

LAUNCH AND TRACK

Technology – Integration – Business Launch

Business RequirementsSolution Design , Deployment , Testing

Define the user growth plan

Acct Mngt Engagement commences

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