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myGov task 1 Prepare a roadmap for promoting tourism and at the same time preserving the cleanliness of the Ganga in the hilly regions

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myGov task

1

Prepare a roadmap for

promoting tourism and at

the same time preserving

the cleanliness of the

Ganga in the hilly regions

Elaboration of the task 2

The Ganga is in a much cleaner condition

in the hilly areas of Uttarakhand. But, this is

also the region where there is an increase

in tourism, particularly adventure tourism.

This task invites your views on how to

balance tourism development along with

preservation of the natural ecosystem and

cleanliness of the Ganga.

Main aspects of Task 3

Tourism Policy

Specific Guidelines to promote International Tourists

Specific Guidelines to promote Domestic Tourists

Common Guidelines to promote Tourism

Measures to maintain Ecological Balance vis–a–vis

tourism development

Measures to maintain purity & cleanliness in Ganga

vis–a–vis tourism development in the region

What’s Tourism ? 4

Everyone knows what’s Tourism, but for this task, let’s understand Tourism as ‘not just Recreation / Leisure for Domestic / International Tourists’, but….much more…an opportunity…meant for…

Job Creation / Newer Opportunities

Earning of precious Foreign Exchange

Image building of BRAND INDIA – Incredible India

And, above all, an opportunity to make to our place ‘clean & green’, thereby ‘presentable’, ‘friendly’ & ‘hospitable’ to all!

Main Motto of Tourism – One & Only… 5

अतिथि देवो भवः

Let’s follow this Main Motto of Tourism

in true letter & spirit 6

Let’s follow this ancient scripture / guideline given

by India to the world ……..

Atithi Devo Bhavah [Atithi devo bhavaḥ] (Sanskrit:

अतिथि देवो भवः; English: 'The guest is God' or 'Guest

become God') which is a Sanskrit verse, taken from an

ancient Hindu Scriptures which became part of the

"code of conduct" for our society.

Atithi devo bhav regards a procedure of the Host-

Guest relationship.

Let’s follow this main motto in true letter &

spirit…..TOURISM WILL GROW IN LEAP & BOUNDS !

Tourism Policy

7

All our Tourism Policy shall be framed with this main motto of “Athithi Devo Bhava”

Policy Shall also give broad directions addressing the following key aspects :

Development of Tourist spots

Facilitation of better connectivity to the tourist spots

Provision of essential facilities at the Tourist Spots

Creation of Tourist friendly environment in the spots

Maintenance of clean & green surroundings

Above all, make all that possible to give every tourist a feeling of being true “Athithi”, - Who’s treated like a GOD !

Tourism Policy – Let’s be specific ! 8

Yes, first & foremost, we need India Specific Tourism Policy so that all stake holders work towards the common goals set for promotion of tourism, all over India

But, Let also have State, and if possible, area specific Tourism Policy as well

This is essential, as at times, policy guidelines may have to be varied, keeping in view of the specific needs of the tourist spots which may not be alike every where !

A specific Tourism Policy applicable to that area alone may help to promote tourism better ; eg. Sep. Tourism Policy for J & K addressing the security concerns as one of the main goals of policy;

Tourism Policy – Let’s be specific ! 9

On indicative basis, following states / tourist spots can

have area specific Tourism Policy, which can help to

promote tourism better :

J & K : To address security concern

Goa: With international tourists /beach potential in mind

Rajasthan : Specific Policy covering Desert Tourism

Kerala : With the coverage of back water / ayurveda

Tamilnadu : Taking into account of Temples in mind

Karnataka / MP : to take care Forest Tourism / Wild life

Specific Guidelines to encourage International

Tourists – to promote BRAND INDIA 10

India has Embassies / Consulate Generals at many countries and every embassy may have their own web page / sites

True all these sites have either an information about India or about links giving details of India ; But do we have these details ready in the native language of respective countries ?

Those who want to visit India from abroad, all may not be familiar with English, so….Let’s have our Indian Tourism data / details, web page in their own language !

Let’s also promote Indian Tourism in all these countries through cultural exchanges between respective 2 countries

Specific Guidelines to promote Tourism

with International Tourists – 1 11

Once International Tourists arrive in India, let’s treat

them with respect

All our International Airports shall have Tourism

Development offices, where they can get any help /

assistance / details needed

The officers / staff in these offices should be trained to

handle any kind of tourists with care, affection and

loads of patience

It would be even better, if all our airports are provided

with information e – portals, where information can be

accessed by the tourists on their own

Specific Guidelines to promote Tourism

with International Tourists – 2 12

Details of Tourist spots / how to reach / where to stay

/ where to eat etc.. should all be available and if it’s

possible to be made available in various international

languages such as French, Russian, German etc.., it is

much better !

Possibility of giving a micro – SD card with all these

interactive details already fed / stored in the chip, can

also be thought - which can be sold at a nominal

charge ; we can have state or region specific cards !

This micro – SD card can be used via smart phones

of International Tourists in offline mode by them !

Specific Guidelines to promote Tourism

with International Tourists – 3 13

Those who’re in the Tourism business should also change

their mindset to treat International Tourists with respect,

honour, and humility

Nobody should be allowed to mislead them for

commercial gains !

All International Tourists should be given preference at

the Tourist spots for buying the entry tickets and if

there’s rush, it’s better to have a sep. / dedicated

counter for International Tourists, so that, they really

feel ‘special’ & ‘honored’ to be there, in India !

Specific Guidelines to promote Tourism

with International Tourists – 4 14

In any monuments of historical value, let’s have

information centers at the entrance, where we can have

single sheet information literature / pamphlets in

international languages

This can be given free of cost to encourage tourism & in

case of any fund crunch, money spent for the same can

be recovered through selling adv. space in this

information brochure

In important places / tourist spots, let us also have

Dictaphone giving audio descriptions of the spots /

paintings / sculptures etc..

Specific Guidelines to promote Tourism

with International Tourists – 5 15

All important tourist spots, can have tourist guides who’re well informed about the place and if we can have few guides, who can dabble few international lang. words (if not full), it is even better !

Negative feedback / publicity can cause immense damage to tourism potential of India and hence we all need to work towards being friendly, warmly & hospitable

Our aim should be such that, Int. Tourists should return back with a mindset to desire to visit India again or at least encourage his / her friends / near & dear ones in their country to visit India

Specific Guidelines to promote Tourism

with International Tourists – 6 16

In nutshell, the international tourist should return back to his / her country with good memories and feedback of India Visit

Let’s also start taking their feedback at the airport, at the end of their exit / return journey

Many of our airports have Tourist information centers at arrival lounge….Let’s have feedback centers at the departure lounge as well to get this feedback, which should ultimately help us to make INDIA MORE TOURIST FRIENDLY !

Specific Guidelines to encourage

Domestic Tourism 17

Domestic Tourists are no less important and Tourism related agencies should treat Indian Tourists also a “ATHITHIS” !

Just as Tourist information details are made available in different international languages, Let’s also explore the need of making such literature in regional languages .

All South Indian States can have this kind of information literature in Hindi at all their famous tourist spots eg. Details of Mysore Palace can be in Hindi language too in addition to English / Kannada / Tamil / Telugu / Malayalam etc.

Dictaphone giving descriptions in regional languages can also be thought off.

Specific Guidelines to encourage

Domestic Tourism – Long term approach 18

In our school education, we have lots of emphasis on Environment / Moral science / Energy conservation etc..

Both Central & State Government conducts lots of annual events / functions / expert talks / competitions etc.. to promote all these vital aspects of life : Fine …..Rightly So !

But, Do we have any similar practice for Tourism development through our Schools / Colleges ….?, which is also an important aspect of life & nation development !

Why can’t we have such exchanges / events / occasions to promote Indian Tourism – which should help the industry to grow further due to spreading of awareness / knowledge !

Specific Guidelines to encourage

Domestic Tourism – Immediate approach 19

Just as our Airports have Tourist Information Centers,

let’s also have such centers all over our important

Railway Stations / Bus – Stations

Big Stations / Bus Terminals can also have e – portals

through which information can be accessed

In all such cases, e- portals shall be updated regularly

to avoid giving misinformation

Display of basic details of all tourist spots nearby (such

as distance, how to reach / bus timings etc. should be

made mandatory at the Bus / Railway terminals

Specific Guidelines to encourage

Domestic Tourism – Immediate approach 20

Officials / Staff engaged in tourist information center

office should be sincere, dedicated to the cause and

should have loads of patience to answer any kind of

query, which might be asked by visiting tourists

Tourism officials / Staff should address all these queries

without getting agitated / perturbed although the types

of questions could be monotonous, day in & out !

Let’s not despair …. & work for tourism development

and work for the nation !

Specific Guidelines to encourage

Tourism – Common approach 21

Regardless of Domestic or International Tourism, there are

certain basic requirements, which must be adhered to

promote tourism at all our tourist spots :

Better cleanliness around / maintenance throughout

Zero tolerance towards littering by tourists of any kind

Easy availability of dust bins for use

Clean & well maintained Toilets at all Tourist spots

Availability of Fresh Air / Water for drinking / gardening

Tourist friendly staff/guides/direction arrow at all places

Tourist Spots / Historical Monuments

Let our Tourist Spots be Spotless in Cleanliness ! 22

Let’s have display boards of information on all important

events / paintings / sculptures / monuments etc..

Display of quotable quotes, catchy slogans on cleanliness /

necessity to maintain the area & clean in strategic locations,

without spoiling the sanctity of the area / tourist spots

Some of these instructions / importance of cleanliness to

maintain the area clean & green can be printed on the

back of entrance ticket

Let’s instill the discipline & sense of maintaining cleanliness

in one & all at the entrance of spots itself !

Tourist Spots / Historical Monuments

Let our Tourist Spots be Spotless in Cleanliness ! 23

Entrance of any tourist spots is key, if we maintain it

clean, it’s the way forward to keep the area neat

In addition, if we maintain cleanliness inside all our

tourist spots, every tourist will be forced to maintain

that…..take for instance, two model places …..

Swami Narayan Temple in Delhi – North India or

Vivekanand Rock Memorial in Kanyakumari – South

India, both places are maintained spick and span &

nobody dares to make it dirty…..as,

“CLEANLINESS SUCCEEDS CLEANLINESS !”

“DIRTINESS BREEDS DIRTINESS ! !”

Measures to maintain ecological

balance with tourism development - 1 24

True, this is indeed need of the hour as there’s a

very thin gap between development and

disturbance of ecological balance of the area

Best approach could be to have a balanced

middle-of – the road approach which takes into

account of both issues and address both the

concerns

Without development, no tourism possible …but,

Without ecological balance survival, no tourism

possible either…..!

25

Environmental Impact Assessment studies have to be carried out before carrying any major development in the tourism potential areas / tourist spots

Any side effect on ecology on account of tourism development shall be addressed through alternative means eg. If one tree is to be cut for tourism development, 10 trees are to be planted instead first !

Consent of local populace in this regard should not be undermined as they are the basic stake holders & their survival / economic upliftment should form an important criteria for any assessment on either side of the issue !

Measures to maintain ecological

balance with tourism development - 2

26

This is a very complex issue and advice of ecological experts needs to be taken into account

Tourism in some of these range is the only source of income and one cannot stop tourism overnight citing effect on ecological imbalance

At the same time, we cannot go overboard and damage our mountains / hills / environment, citing the needs of tourism development

A well measured, middle of the road, balanced approach alone could help to resolve this double edged sword !

Measures to maintain ecological

balance in the Himalayan range - 3

27

Let us not allow unbridled / uncontrolled construction of big

hotels / big mansions in this mountainous / hilly area

Small is beautiful and small homes / tourist cottages should

help to retain the job opportunities for the locals /

economic upliftment of the area, as well as preserving the

ecological balance of the area

Abroad, movement of heavy vehicles / transport etc.. are

heavily restricted in some of the mountain ranges and let’s

examine, case by case, such proposals, if any, to minimize

the carbon emission in the area, which should help to

preserve the sanctity / purity of the area / its environment

Measures to maintain ecological

balance in the Himalayan range - 4

Measures to maintain ecological balance

& sanctity / purity of Ganga - 1 28

First & fore most, let us carry out a detailed survey of the route through Ganga originates and flows further …downwards

Let us examine the locations, where water from other sources, if any, join this route

We should ensure that, only nature generated water flows in this route

Anybody discharging the domestic or industrial water from their hotels / homes / cottages etc.. to the ‘pavitra ganga dhara’ should be stopped immediately

Measures to maintain ecological balance

& sanctity / purity of Ganga – 2 29

Expert agencies should be involved for this approach, for carrying out environment impact assessment studies

Water quality shall be checked regularly to assess the contents of water, as it gives an important indications of any pollution, its source etc..

Expertise from European mountainous nations such as Switzerland / Sweden can be taken as they have been able to maintain a very high level / degree of cleanliness & purity of their water

Measures to maintain ecological balance

& sanctity / purity of Ganga - 3 30

Basic do’s & don’ts for the tourists as well as local populace shall be conveyed to preserve the purity of Ganga

Construction dust / waste on account of any construction in the vicinity of route / near by areas could vitiate / pollute the ganga water

Regulations to prevent such unwarranted mixture of construction dust / cement particles etc.. Into water shall be ensured / implemented

The above measures shall be conveyed through education, followed by strict implementation of rules prevailing

Measures to maintain ecological balance

& sanctity / purity of Ganga - 4 31

Handling of waste (solid or liquid) in a mountain / hilly area requires a separate approach

Let us try to recycle the waste generated so that, bare minimum waste goes back to landfill

Handling of waste in hilly areas should be taken as pilot project on top most priority as it not only helps to preserve the environment of hilly area, but would also help to maintain the purity / sanctity of our GANGA MATHA !

Last, but not the least ….. 32

Let’s make our Tourism …..

T - Tourist Friendly for one & all

O - Opportunity Saver for one & all

U - United movement for one & all

R - Recreation event for one & all

I - Income earner for one & all

S - Smart & vibrant for one & all

M – Model for one & all

So, Let’s all join to make our Incredible India…….

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C lean & G reen L ively & R adiant E fficient & E nergetic A ble & E bullient N oble & N ice

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….. thanks

..… for patient reading

…..of task presentation