For this piece of work I

intend to describe what my

song, for my music video, will

represent and what the video

will be about. In the following

slides, I will break it down

into different categories and

explain each section, in

detail, with use of examples

and also add what influenced

me.

Baiyu – Sweet Misery

What is my music video about? My music video is about a girl who is aware that her boyfriend

is cheating on her. At the beginning she tries to show that she

doesn’t care about it and how she can move on. She is

positioned in most of the places that her boyfriend and his

affair are. For example, she is there when they go out together,

and that is how she sings the song. (She is invisible to them but

to her audience she is visible)

Later on, anger slowly begins to build up as she starts feeling

pain and jealously. During the last line of the song, she is seen

at the door where her boyfriend and his affair are staying and

is about to ring the door bell, and we catch a glimpse of a

knife in her hand and slowly it fades to black.

Influenced by.....

Rihanna- Take A Bow

How will it be integrated? Through the ancillary products I intend to create a visible link

between the DVD cover and Magazine. Firstly, I will arrange

the colour scheme so that both products will have a similar

arrangement. In addition to this, with my Music Video it will

link with both the DVD and Magazine, with the

actors/actresses being both shown on the covers. For example,

the main girl, boyfriend and his affair will be on the cover,

with the full focus on the main character and other characters

shown in the background. By doing this, my audience will

constantly be aware of the brand and know that all products

are related to each other.

I have chosen this song to be targeted at

young people from 16-28. This is age is

perfect for my music video due to meaning

relating to relationships and also the issues

with them. My video relates to mainly

young love, i.e. before marriage, and my

age category are in this area and it relates

to them because most of them would have

gone through some sort of problem during

a relationship. On the other hand it could

also apply to those who have got into a

young marriage and witness these sorts of

problems as I have discussed in my

description of my video.

My music video will be targeted at a

female audience as I feel that the

lyrics relate to a more feminine way of

thinking. For example the title of the

song is ‘Sweet Misery’ which is an

oxymoron and some women tend to

not be to blunt, and add some sort of

calm and passionate atmosphere to

the way they are feeling. This aspect I

thought of was influenced by Beyonce

and Shakira’s song ‘Beautiful Liar’

because they sing about a man who

lies, but he his seen as ‘Beautiful’

My music video will be

targeted at ALL ethnic

backgrounds due to the

fact that the story of the

lyrics relate to any person,

no matter what colour their

skin is or what religion

they believe in.

Due to the audience being

women, they will be mainly

interested in going out with

their friends and shopping. This

immediately conforms with the

stereotype of women, being that

they are addicted to shopping

and going places with friends.

This video will be targeted to

people of a working class. My

reason for this is because the

video is mainly for a young

audience and most of them will

be in the working class sector,

due to them being in secondary

school/college, work, university

or just being beginning a new

career.

My targeted audience would be involved in watching

programmes, which are related to music, like MTV Base. This

shows all genres of music, and in addition to this they will be

able to show this type of genre which is R’N’B and Hip Hop.

They may also listen to Radio Stations such as Kiss 100 and

Choice FM. These radio stations in the U.K normally are fond of

playing genres such as R’N’B, Hip Hop and Pop music.

The style I want to use in my video is similar to

what artists on major labels use, such as

Rihanna and Beyonce. These R’n’B Artists

inspire me on my own product because of the

similar concepts they have used in their own

music video. For example; Beyonce ‘Best Thing

I Never Had’ is similar due to the fact that the

main character (Beyonce) is telling her story

about how her relationship did not work,

however my ending will be different due to my

video not ending as a typical ‘Happily Ever

After’.

It will be a narrative product because I want my

video to be a story, and follow the words of the

lyrics in the images shown. In addition to this it

will involve a type of performance as there are

actors present in the video.

The concept of my music video is that the girl

finds out that her boyfriend is finding

pleasure outside their relationship. In my

video it shows that the male character is the

one who is having an affair, this could both

prove and challenge the stereotype of men.

My video is able to challenge a typical

ending, with the girl, who is being cheated

on, not ending as the most dominant

character in the video (as in confronting her

boyfriend and his affair), however it leaves

the audience on some sort of cliff-hanger

because it ends at a point of the audience

deciding whether she will come out as the

strongest or the weakest.

The ancillary product, being the DVD and magazine

advert, will contain similar colour schemes and

typography. This enables to continue a particular image

for the brand the artist is creating.

For example;

With Rihanna’s album and single covers, she is able to

maintain the same type of colour theme and font.

Both album covers

for ‘LOUD’, and

her single, both

consist of this type

of misty effect and

also the colour red

has now been

linked with her

album cover due to

her outstanding

hair colour.

This ancillary product will allow the artist to gain more popularity, due

to the cover being in one of the most popular magazines which females

read. For example, O.K, Vogue, Hello. In this cover, it will be a picture

of just the artist, against a black background and wearing fitted dress,

fully made-up. This will automatically show dominance in being a

female artist and will show how she can be a role model, to young girls

with what ever she is wearing in the photoshoot.

Specific items which will be included in the magazine cover, would be

an interview with the magazine. This is seen to be Entertainment and

Personal Identity, under the Uses and Gratifications theory, because it

allows the chosen audience to be aware of the personal life of the

artist, and find out things which she may like and dislike. In addition

to this, it will also have adverts for competitions to win £1000 shopping

spree, or travelling abroad. Again, this targets the audience because

shopping would be more appealing to a female audience. With

reference to the song, being about relationship issues, there could be a

column on advice on relationships, like an Agony Aunt, which can

persuade women to call or email anonymously if they have problems in

relationships.

Name: Sara Baiyu Chen

Born: December 21, 1983

Place of birth: Xiamen, China

Genre: R’n’B and Pop Music.

Description:

Just like many upcoming artists, the Asian/American

beauty, Baiyu has finding her own way of becoming very

successful in the music industry. She was even lucky

enough to have featured in a song with a very popular

producer, writer and singer Ryan Leslie, who has worked

with the likes of Cassie on her smash hit ‘Me and U’

Before I chose the song ‘Sweet Misery’ I looked at specific

female artists, on major labels, who I admire and would like to

follow a similar style, when creating my music video.