MySpace PlatformMySpace Platform

By By Nicky PinskerNicky PinskerPeter Ellen Peter Ellen

Michelle Mellina Michelle Mellina

Our SituationOur Situation

Our recent competitor, Facebook, is Our recent competitor, Facebook, is nipping at our heals.nipping at our heals.

We need to make changes to stay We need to make changes to stay competitive!competitive!

Here is our recent conflict:Here is our recent conflict:

ConflictsConflicts

Facebook became a threat in August Facebook became a threat in August 2005.2005.

They have a simplistic website They have a simplistic website structure that is easier on the eye.structure that is easier on the eye.

They introduced “news feed”They introduced “news feed” They are making a lot more money They are making a lot more money

from Advertising.from Advertising. The MAIN PROBLEM…The Facebook The MAIN PROBLEM…The Facebook

PlatForm!PlatForm!

Facebook PlatformFacebook Platform

The Facebook Platform- Allows The Facebook Platform- Allows outside developers to offer their own outside developers to offer their own programs that operate in the programs that operate in the facebook environment.facebook environment.

Each individual can add different Each individual can add different applications to there own profile to applications to there own profile to customize there page.customize there page.

Our OptionsOur Options

I believe we have two options to I believe we have two options to reacted to facebooks platform which reacted to facebooks platform which are:are:• Build our own platform to stay Build our own platform to stay

competitive, orcompetitive, or• Join OpenSocial, a Google sponsored Join OpenSocial, a Google sponsored

open source platform.open source platform.

Our best interestsOur best interests

We believe that our company should We believe that our company should join OpenSocialjoin OpenSocial

Facebook has no intention in joining Facebook has no intention in joining that platform due to the recent that platform due to the recent construction of their own.construction of their own.

By joining OpenSocial, it will save By joining OpenSocial, it will save our company so much in R+D, cost our company so much in R+D, cost and time.and time.

About GoogleAbout Google

Google is an innovative search Google is an innovative search engine connecting millions of people engine connecting millions of people a day. a day.

Top web priority in all major marketsTop web priority in all major markets Enhancing overall web experience for Enhancing overall web experience for

users.users. Contains: Internet searches, e-mail, Contains: Internet searches, e-mail,

pictures, videos, & social networking.pictures, videos, & social networking.

Our Best Interests Cont.Our Best Interests Cont.

If we develop our own platform in If we develop our own platform in house, we would have to worry house, we would have to worry about:about:• TimeTime• Quality and quantity of programQuality and quantity of program• CostCost

All in which are very important with All in which are very important with Facebook so close to us.Facebook so close to us.

BenefitsBenefits By joining OpenSocial, we will dodge a By joining OpenSocial, we will dodge a

bullet!bullet! Since Facebook has it’s own platform, they Since Facebook has it’s own platform, they

will not be joining OpenSocial.will not be joining OpenSocial. Google is a popular search engine and Google is a popular search engine and

reliable company, that we trust reliable company, that we trust OpenSocial as a advantage to our OpenSocial as a advantage to our company. company.

They will be using the platform with other They will be using the platform with other social networks but cut the costs and social networks but cut the costs and expenses that would be incurred if they expenses that would be incurred if they had developed their own.had developed their own.

ConclusionConclusion

We believe that our best bet would We believe that our best bet would be to join the OpenSocial Platform.be to join the OpenSocial Platform.

Not Only would it save time to Not Only would it save time to introduce the new product, but cut introduce the new product, but cut costs to develop and test them.costs to develop and test them.

We need to make an aggressive We need to make an aggressive decision quickly to retain our position decision quickly to retain our position above Facebook!above Facebook!