Chris SimonLeading

Interactive

ROI – NOT BLUE SKY !

Chris SimonLeading

Interactive

ROI – NOT BLUE SKY !

©hris simon 2006

CHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINECHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINE

2002 – 2006

SERENDIPITYBRANDS

SYDNEY &LONDON

AGENCYFREELANCESYDNEY &LONDON

JFPSHANGHAI

1999 – 2000

THAUK &

BELGIUM

1996 – 1999

IBM SYDNEY &ATLANTA

NEW TOYS-SPIKE

SYDNEY

2000 – 2002

WWAVRAPP

COLLINSLONDON &NEW YORK

Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :

WWAV Rapp CollinsWWAV WestWWAV North

WWAV ScotlandWWAV van Rooij

WWAVRC.digitalZalpha

Telebusiness ConsultancyWWAV Media

The Computing Group

TBWAWorldwide

DiversifiedAgencyServices

DDB (US)AMV/BBDO

Omnicom

GGTDirect

TequilaPayneStracey

RappCollins

BHWG BMPDDB

AlconeMarketing

Group

ClaydonHealey

Jones Mason

WWAV RappCollins Group

RappDigital

(Tribal DDB)

CHRIS SIMON: INTEGRATED INTERACTIVITY

Ensure digital scope, schedule and budget are accurate. Develops and

signs-off on creative estimates and ensures high

quality, profitable execution of creative deliverables.

Coordinates with resource manager in projections for, and assignment of, digital

discipline group members to client projects.

Direct & enhance efforts of designers, information

architects, illustrators, interface developers and flash artists. Understand graphic design,

information architecture, usability, technology, and experience design. Fulfill

leadership tasks and deliverables of assigned client

accounts. Seek opportunities to collaborate across agency

networks with global teams.

Maintains an awareness of status and project deliverables of all discipline group members' project work. Facilitates and orchestrates contact between account interactive team and client.

Prepare and present new business development and project

presentations. Contribute to the evolution and maintenance of each

digital discipline workflow. Take an active role in developing,

maintaining and refining a vision for the direction of the interactive

communications industry. Speak publicly, representing interactive

discipline. Contribute to the communication, demonstration and evolution of the quality standards of

interactive product to clients.

CHRIS SIMON:INTERACTIVE

DIRECTION

Applied conceptual strategy, brainstorm facilitation, day-

to-day shepherding of a project to completion and team collaboration with engagement managers,

production, and technology leads. Lead and direct

cross-disciplinary development and execution of short-term (tactical) and

long-term (strategic) interactive campaigns.

Represent and communicate interactive and business

philosophy, methodology and capabilities to current and potential clients, as well as

across all departments, business units and service

lines. Develops and executes account growth strategies with account core team members to meet account P&L goals set by

the engagement lead.

CHRIS SIMON - INTERACTIVE SKILLS

successfully directed/ managed production of

internet and digital products, and has worked in teams that included producers, artists,

designers, writers, and engineers.

offers high-bandwidth development experience.

ability to execute high quality integrated interactive

communications against strategic business objectives.

expertise in graphic design demonstrated ability to mentor and guide other

graphic designers.

strong comprehension of information architecture and

editorial disciplines and methodologies.

mastery of project concept creation, site architecture,

user-interface specification, functionality specification and interactive design.

strong understanding of front-end interactive design solutions for back-end data

systems.

working knowledge of capabilities of different platforms and browsers, and their design

constraints on the Web and other platforms such as mobile

phones.

strong time management and creative resource management

capabilities. Demonstrated ability to direct and multi-task effectively

under pressure. Successful experience working with and selling to clients across all

media.

CHRIS SIMON CASE STUDIES: Worldwide portal developments, including brand, retail, fundraising & donor programmes - integrating direct TV, press & inserts with mobile,

viral, targeted email & search marketing.

Chris SimonCHRIS SIMON

Advance home page

Micro-sites for all areas of reporting.Flexibly accessed from existing channel such as a Citroen or Peugeot European or U.K home page. Alternatively a new site and url could be created

Citroen-European -Home

Advance banner link

Individual Dealer results

Database & programming & raw data CHRIS SIMON: USER ACCEPTANCE CHART

0< ! >< >

.Venue/Media

Search

E-mailvoice

SMS

WebVideo

ContentDB

UserDB

ViralDB

Con

tent

Experience voice

SMS

CHRIS SIMONCMS and DATABASE ACCESS ENVIRONMENTS

CHRIS SIMON - CREATING ONLINE ASSETS

Online & other digital

advertisingspaces

Facilitate adialogue

Merge genres of existing content via target usership. Look closely

at online media usership habits. Let audiences speak back & controlinteractivity. Become credible &

authentic. User generated content or extension of your Blogs list &

Podcasts-Podvertising

Peer referral networks across specialist areas, (viral). Trusted sources of content, not unlike trusted feeds in the

pay per click search engine marketing space

Leverage qualityInto broadband

environment

Integrate userfeedback, product

engagement, search and

commerce in a flash-video

interface

Snack TV bitesfor mobile downloads

ContextualCommerce

MicroTransactions

Big brand advertising moving into online, (as well as TV)-but will only keep doing so with hybrid

talent to ensure online engagement

Online 6% Overall Media SpendOnline 6% Overall Media Spend

Consumer EngagementIs The New Advertising

Metric

Consumer Consumer EngagementEngagementIs The New Is The New Advertising Advertising

MetricMetric

Credible channel – good targetingCredible channel Credible channel –– good targetinggood targeting

What content to interact with…What content to interact withWhat content to interact with……

Advent of user-initiated content modelAdvent of userAdvent of user--initiated content modelinitiated content model

Tapping into social technologies Tapping into social technologies Tapping into social technologies

Broadband penetration 60%Broadband penetration 60%Broadband penetration 60%

A direct response AND brand builderA direct response AND brand builderA direct response AND brand builder

Planning is vital for integrationPlanning is vital for integrationPlanning is vital for integration

CHRIS SIMON : Transition has been from technology into mainstream media :

CHRIS SIMON

PLANNING SOLUTION CYCLE

CHANNEL ENGAGEMENT

COLLABORATION

BUDGET DISTRIBUTION

PLANNING EXECUTION

CREATIVE-STAGE 2

INNOVATIONCHANNEL

CONSUMER INSIGHTS

MEDIA STRATEGY

CREATIVE-STAGE 1

INTEGRATION

PARTNERSHIPS

COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE

CHRIS SIMON:PLANNING SOLUTION EXAMPLE

VODAFONE

STILL PICTURE

MOBILE TV

VIDEO

MP3 PLAYER

WEB BROWSING

INNOVATIONCHANNEL

CONSUMER INSIGHTS

MEDIA STRATEGY

CREATIVE-STAGE 1

INTEGRATION

PARTNERSHIPS

COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE

Diageo the world’s leading premium drinks business behind brands such as Smirnoff, Johnnie Walker, Baileys & Guinness wanted to explore the send, subscribe and chat ambience of the mobile market and attract this new young audience to the pubs and clubs that sold their product. What we created was a service called Nightfly; a bubbling current of social interaction driven by the SMS text message experience and characters called Bracket Boy and Bracket Girl. It was written with the future of mobile phones in mind and designed to become a cult amongst mobile users. Chris Simon.

CHRIS SIMON : TOYOTA “PRIUS” LAUNCH : UK : ALL MEDIA

CHRIS SIMON : CREATED & PRODUCED SUCCESSFUL INTERACTIVE TELEVISION

CHRIS SIMON : INNOVATIVE EMAIL MARKETING FOR TOYOTA :

B R A N D E N T I T Y P U M A

LogoPack

ProductAdvertising

Authentic technological, communications and design creativity that

mixes the influences of sport, lifestyle and fashion

We understand that you get the most out of life if you live it on the edge.

Move to the music and let the DJ mix it up and make it magic.

Creative, real, relentless, alert, sporty, challenging, passionate, no-nonsense,

spontaneous.

THE PUMA Authentic products for traditional sports, for pros. Credible 50 years sports heritage (Kenyans, Local

Heroes)

IDENTITYthe physical, visible face of the brand

PERSONAthe psychological tiers that support the brand

ATTRIBUTESthe brand’s core skills

NORMSwhat the brand believes about life

PERSONALITYthe key characteristics of the brand

ORIGINthe roots of the brand, real or imaginary

Channel Planning across Asia: Events, Expos, Collaterals, Web, Email, SEM, CMS & SMS

New Concepts To Increase Members

CHRIS SIMON

Chris Simon’s recently published features include “Internet Security”; “Smart Phones”; “MultifunctionDevices”; and “The Portable ComputingRevolution”. These consumer written articles are widely read and distributed through Myer, David Jones,Office Works, Dick Smith, Mega Mart, Harvey Norman and many other retailers.

GORILLAZ : Original Concept Positioning : CHRIS SIMON.

CHRIS SIMON : Branding & Repositioning

CHRIS SIMON : Branding & Repositioning

CHRIS SIMON : Branding & Repositioning

CHRIS SIMON : Branding & Repositioning

CHRIS SIMON : Branding & Repositioning

CHRIS SIMON : Content Management Systems & Email Marketing Initiatives

CHRIS SIMON : Advergames & other online initiatives

CHRIS SIMON : BRITISH TELECOM : BROADBAND SALES PRESENTERS

CHRIS SIMON : BRITISH TELECOM : EXPO BACK-SCREEN FLASH PRESENTERS

CHRIS SIMON

Honoured inAd News’ GreatMoments in Advertising book for writing New Zealand Tourism Board’s ‘Real Slice of Heaven’Creative Brand Strategy………

Campaign was a multi-award winner….

CHRIS SIMON : MORE PROGRESSIVE IN TERMS OF MOVING THE REVENUE MODEL BEYOND TRADITIONAL ADVERTISING

………………………………………………………………………………………………………

Commonwealth-v-St.George;Vodafone-v-3;Southcorp-v-Hardy;Visa-v-Mastercard;L’Oréal-v-Clairol;Coke-v-Pepsi;Omo-v-Fab;Mountain Fresh-v-Pulse;Shell-v-BP;Energy Australia-v-IntegralNine Network-v-Seven Network;Heinz Ketchup-v-Paul Newman Office Works-v-Corporate Express; Woolworths-v-Coles;PricewaterhouseCoopers-v-Ernst&Young; Yahoo-v-Hotmail;Julia Ross-v-Manpower;Kellog-v-Kraft;Ferrero-v-Cadbury;Nestle-v-Unilever;Blackmores-v-Herron;LJ Hooker-v-Ray WhiteGateway Credit Union-v-Intech Credit Union;NEC-v-Toshiba;7-Eleven-v-Target;AAMI-v-NRMA;Fosters-v-Lion Nathan;Holden-v-Ford;Vogue Entertaining-v-Vogue Living;Nescafé-v-Cerebos;Reebok-v-Nike;Toyota-v-Nissan; National Geographic-v-Discovery; Dollar-Wise-v-Dollar-Mite; Levi-v-Just Jeans===============================================

CREATIVE SOLUTIONS& INSPIRING TEAMS

DIAGEO

IBM

GORILLAZ

ROYAL SUN ALLIANCE

LEGAL & GENERAL

PORSCHEMYER

PUMA

FERNWOOD

JF PEARSON - ASIA

BRITISH TELECOM

WWAV Rapp Collins

COMMUNICATIONS ARCHITECTURE- CHRIS SIMONCOMMUNICATIONS ARCHITECTURE- CHRIS SIMON

Chris SimonLeading

InteractiveThanks –Hope You Enjoyed It!

Chris SimonLeading

InteractiveThanks –Hope You Enjoyed It!

©hris simon 2006 TEL : 0405 292 691