mvux (minimum viable user experience)

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  1. 1. MVUXMinimum Viable User Experience
  2. 2. May2013 July2012 Sept2011 Nov2010 Jan2010 March2009 May2008 July2007 Sept2006 Nov2005 Jan2005 March2004 May2003 July2002 Sept2001 Nov2000 Jan2000 March1999 May1998 July1997 Booms (Good) Recessions (Bad) EconomicHealthintheUnitedStates The Internet Happens Oil Prices jump 30% U.S. Economy Size of Project Scopes The Dot Bomb & 9/11 Housing Crisis
  3. 3. GoalS.W.O.T.S.
  4. 4. Goal S.W.O.T.S. Break large projects down into individual goals. For each goal, identify the following: Strengths Weaknesses Opportunities Threats Success Criteria
  5. 5. Goal S.W.O.T.S. Dont forget to teach
  6. 6. Goal S.W.O.T.S. Dont forge to teach
  7. 7. Goal S.W.O.T.S. Goals make it easy to break big projects down into smaller projects. Goals can be achieved when a Weakness or Opportunity is turned into a Strength. Goals must be measurable, otherwise we wont be able to prove weve done it.
  8. 8. TheFourCs
  9. 9. The Four Cs The Four Cs are the four different types of people that you encounter every day. 1. Confused People 2. Curious People 3. Convinced People 4. Continuing People
  10. 10. The Four Cs As designers, we must move people from Confused to Continuing, without getting in anyones way. Confused Curious Convinced Continuing
  11. 11. The Four Cs Confused People Confused People don't always know what it is they need to know and tend to start off slightly lost due to lack of background information. Often times, this person thinks they need to get information about one thing, only to nd out later that they would have been better served seeking different information. They are there, in front of you, but they don't know what they need to know or don't know what they don't know. Help Confused people by providing: Summarizing information upfront The most popular option or trends Frequently Asked Questions Dismissible Help A Confused Person Might Say: I need to know how much paternity leave I am entitled to. I searched my companys website for paternity leave only to discover that I rst need to go to my departments section of the website and begin my search from there. I wish I had known that before.
  12. 12. The Four Cs Curious People Curious People have escaped confusion, however they now face what can seem like insurmountable amounts of information - commonly referred to as information overload. Curious people will spin wheels for a very long time trying to gure out if they are obtaining the answers they need. The biggest problem they face is that they are not sure if the answers they get are the right ones. Help Curious people by providing: Numbered or clearly labeled steps A list of related information to explore Keywords to put into a Search Engines A Curious Person Might Say: I need to research monitors, so I search for the word monitor only to nd the results littered with links to computer monitors, baby monitors, and large lizards.
  13. 13. The Four Cs Convinced People Convinced People are the easiest to communicate with because they generally know exactly what they need and have a good idea of how to obtain it. Convinced users generally rush communication, seeming to hurry you up as if impatient. They have clear goals and intentions and need very little guidance, just show them where to begin and get out of their way. Help Convinced people by providing: Indexes, Table of Contents or Directories Action items or things to do right now A way to contact someone if they need help A Convinced Person Might Say: I need to nd the correct driver-side windshield wiper replacement for a 2015 Toyota Prius. The part number is JVH003T6
  14. 14. The Four Cs Continuing People Continuing People are your fully devoted customers. They are mostly happy with what you are providing to them and they want to keep it coming. They usually know exactly where to nd information when they need it, but sometimes they may need help nding information they've found previously. For the most part, stay out of this person's way, but don't leave them out of any new or exciting communications. Help Continuing people by providing: Subscription-based content such as newsletters Social media accounts and #hashtags to follow Archives of information A Continuing Person Might Say: My family is going to be in town next week and I want to see if you have any events that they might be interested in attending.
  15. 15. The Four Cs: Login This invite was sent to a Continuing user, or someone who already had an account. I can log in and get started It is also equally easy for a Confused person to get started. This is a good UX
  16. 16. The Four Cs: New Stuff Oh look, there is something new. Confused & Curious users can explore a bit. Convinced and Continuing users can skip the tour and start using the new stuff. This is a good UX
  17. 17. The Four Cs: Email A new subscriber (Confused or Curious) may not recall what your company or business does. A subscriber (Continuing) may not have seen an email from strikingly in a long time. This is NOT a good UX
  18. 18. The Four Cs: Email A new subscriber (Confused or Curious) may not recall what your company or business does. A subscriber (Continuing) may not have seen an email from strikingly in a long time. This is NOT a good UX What is strikingly? Im Confused, what is strikingly?
  19. 19. The Four Cs: Comcast Comcast just boosted the speed for Convinced and Continuing users. They really should offer the same incentives to Convinced/Continuing users as they do new subscribers (Confused/ Curious) This is a good UX
  20. 20. The Four Cs: Comcast Comcast just boosted the speed for Convinced and Continuing users. They really should offer the same incentives to Convinced/Continuing users as the do new subscribers (Confused/ Curious) This is a good UX Nice! For the Confused too!
  21. 21. The Four Cs: Recap Each goal is subjected to The Four Cs Our job is to move a Confused person to Curious, to Convinced, to Continuing for each goal.
  22. 22. ShouldIdesignit?
  23. 23. Should I Design It? There are three things that everyone wants: 1. More time 2. More good feelings 3. More money
  24. 24. Should I Design It? Nobody is going to tell you: I do not need any more time. I dont want to feel good. I dont need more money.
  25. 25. Should I Design It? If you can prove that your design saves time, you have a chance of being successful. If you can prove that your design saves time AND feels good, there is a good chance that its going to be successful and make money. If you can prove it does all three, youve got a home run on your hands.
  26. 26. Instagram What used to take hours to accomplish in Photoshop became possible in a few seconds. (Saves time) Taking and sharing photos on Instagram is a lot more fun than Flickr (Feels good). Instagram was acquired by Facebook (Makes money). KA-CHING!
  27. 27. Express Lanes Blow past those suckers in line (Saves time) So much better than sitting in trafc (Feels good) E-Z Pass is making money, and customers probably save a bit in gas money too.
  28. 28. Express Lanes Grocery stores get it too.
  29. 29. ATransition From Design to Communicating Design
  30. 30. Why? How? What?
  31. 31. Why? How? What? People dont buy what you do, they buy why you do it. - Simon Sinek Why do you believe in the solution or design? How does it work? How did you do it? What problem has been solved. Simon Sinek TEDTalk: How great leaders inspire action Watch it he Golden Circle + The Cone
  32. 32. Why? How? What? The Design Storytelling Matrix Name of Solution Does it save time? Does it feel good? Does it make money? Confused Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what) Curious Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what) Continuing Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what) Convinced Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what)
  33. 33. Why? How? What? The Design Storytelling Matrix Name of Solution Does it save time? Does it feel good? Does it make money? Confused Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what) Curious Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what) Continuing Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what) Convinced Person (Tell them why, how & what) (Tell them why, how & what) (Tell them why, how & what)
  34. 34. Verb,Target,Outcome
  35. 35. Verb. Target. Outcome. As a Designer, you have a mission. Your mission is to design a solution that satisfies each goals success criteria. How you present or pitch your design as the solution has as much to do with your success as the design itself.
  36. 36. Verb. Target. Outcome. Kevin Starrs Verb, Target, Outcome format communicates design very well. Verb - What action does the designed solution help users accomplish? Target - Who is the design for? (Think about a target audiences now.) Outcome - This is the Goal S.W.O.T.S. success criteria. The Eight-Word Mission Statement, https://hbr.org/2010/10/the-eight-word-mission-stateme/
  37. 37. Verb. Target. Outcome. Nonprofit Organizations do this really well Save endangered species from extinction V T O
  38. 38. Verb. Target. Outcome. Nonprofit Organizations do this really well Save endangered species from extinction Improve African children's health. V T O
  39. 39. Verb. Target. Outcome. Communicating your design to