Music VideosBy Calvin Chohan

Name of Video: Kidulthood to Adulthood(link https://www.youtube.com/watch?v=0joVkXvPDK8)Artist: BashyGenre: Rap/GrimeType of Video: Narrative as it shows clips of the film

‘Adulthood’ which was unreleased at the time.Purpose of Music Video: To promote the film ‘Adulthood’ and

also get his name around the industry.What’s Inspirational: The low-key lighting sets a negative

mood throughout the song and links with the dark lyrics

Video 1

Name of Video: Jook Gal (link https://www.youtube.com/watch?v=GOyNqOrkd1I)

Artist: Elephant ManGenre: DancehallType of Video: Conceptual ThematicPurpose of Music Video: The video mixes country and

dancehall together.What’s Inspirational: The editing is very fast paced, mostly

eyelevel camera and at few low angles used when focusing on the artist singing.

Video 2

Name of Video: Superstar (link https://www.youtube.com/watch?v=JNTBgz1lgsQ)

Artist: ChipmunkGenre: Hip HopType of Video: Narrative IllustrationPurpose of Music Video: The video along with the lyrics shows

Chipmunks story in how his career began from start to now (when the video is released)

What’s Inspirational: The video has constant flashbacks fits the lyrics as it is about his career starting.

Video 3

Name of Video: Runnin (Dying To Live) (link https://www.youtube.com/watch?v=rx2Z5L7_NNY)Artist: Tupac and BiggieGenre: RapType of Video: Narrative Disjunction as the only images of the

rappers is old pictures and videos as the rappers were dead as the song released

Purpose of Music Video: The purpose of the video is to show the collaboration of two rap legends as there has never been a proper music video of them together due to the problems between each other.

What’s Inspirational: The song has a strong effect even though the artist are not seen much.

Video 4

Name of Video: Changes (link https://www.youtube.com/watch?v=uS4CvCGFyqc)

Artist: TupacGenre: RapType of Video: Conceptual Thematic.Purpose of Music Video: The purpose of the video is to explain

that things need to change i.e. Race discriminationWhat’s Inspirational: The editing gives the song its effect as

the images show that blacks deserve equality and Tupac is perusing the equality

Video 5

Name of Video: Ignition (Link https://www.youtube.com/watch?v=y6y_4_b6RS8)

Artist: R KellyGenre: R&BType of Video: Conceptual ThematicPurpose of Music Video: Knowing the artist his

music is usually calmingWhat’s Inspirational: Simple filters used to create a

calming mood

Video 6

Name of Video: Pac’s Life (link https://www.youtube.com/watch?v=iIlUNd7suew)

Artist: Tupac, T.I and AhantiGenre: RapType of Video: Conceptual ThemoticPurpose of Music Video:What’s Inspirational: Bright filters used to give a

positive effect as it is a tribute

Video 7

Name of Video: Without Me (Link https://www.youtube.com/watch?v=YVkUvmDQ3HY)

Artist: EminemGenre: RapType of Video: Narrative (comedy style)Purpose of Music Video: To show Eminem's

comical/childish sideWhat’s Inspirational: The comic editing fits the

characters and is able to fit the music video.

Video 8

Name of Video: Integrity (link https://www.youtube.com/watch?v=TwHsg2XO--c)

Artist: JMEGenre: GrimeType of Video: PerformancePurpose of Music Video: The purpose is to get the

artist thoughts out, a bit about him and what he has achieved.

What’s Inspirational: This video was made on a low budget, this shows budget does not have a huge effect on videos.

Video 9

Name of Video: Sunglasses (Link https://www.youtube.com/watch?v=lCWCEPPbZXA)

Artist: SkeptaGenre: GrimeType of Video: Conceptual SymbolicPurpose of Music Video: With all the colours and the

pace this song is more of a party song.What’s Inspirational: The fast pace editing and the little

effects make the video look clean, also the switch from red to blue as the colours are aid in they lyrics.

Video 10

Name of Video: Juicy (link https://www.youtube.com/watch?v=_JZom_gVfuw)

Artist: BiggieGenre: RapType of Video: NarrativePurpose of Music Video: One of biggie’s

breakthrough songs into the mainstream world.What’s Inspirational: The flow of the editing

along with the lyrics, the fade used to change the images (past to present i.e. Struggling to partying)

Video 11

Name of Video: You Raised Me (link https://www.youtube.com/watch?v=ou1ovxmiIMo )

Artist: GiggsGenre: RapType of Video: Narrative Illustration as it is able to go

back to the past.Purpose of Music Video: To apologise to his mum for

being a bad child and causing her problems when she was struggling to support the family.

What’s Inspirational: The time lapses used, how the camera zooms to a picture on the wall and then continues as a flashback

Video 12.

Name of Video: My Band (link https://www.youtube.com/watch?v=EYjiIsENvcc)

Artist: D12Genre: RapType of Video: Narrative Illustration (in a comical

way)Purpose of Music Video: Promote the bandWhat’s Inspirational: Fast forwards used to skip

time and to show the rush, high key lighting on the main performer and the low key on the band.

Video 13

Name of Video: Pass Out(link https://www.youtube.com/watch?v=QzvGKas5RsU)

Artist: Tinie TempahGenre: PopType of Video: Conceptual SymbolicPurpose of Music Video: This song was the

breakthrough of the artist career.What’s Inspirational: The special effects

which has been used within the video

Video 14

Name of Video: Lightwork (link https://youtu.be/DRNDY6ESMJM?t=30s)

Artist: ChipmunkGenre: GrimeType of Video: Performance,Purpose of Music Video: A reply to Bugzy MaloneWhat’s Inspirational: Low angle shot to look at the

artist shows that he is the dominant artist.

Video 15.

Name of Video: I Am (link https://www.youtube.com/watch?v=mQvteoFiMlg)

Artist: EminemGenre: RapType of Video: Narrative, all the flashbacks build up to the point he

wants to commit suicide.Purpose of Music Video: He is suffering from depression and feels

that he wants to kill himself, at the end an image of his daughter appears and he regrets his decision and wants a second chance, luckily he gets this. This video can relate to suicidal ones as there is always a reason to live no matter how hard life is there is no turning back, for Eminem it is his daughter

What’s Inspirational: Fast paced flashbacks at the start to show where it has left him. The low key lighting relating with depression.

Video 16

Name of Video: Too Young (link https://www.youtube.com/watch?v=NKJW2VNmWaY)

Artist: Krept & Konan ft YungenGenre: RapType of Video: Narrative AmplificationPurpose of Music Video: The artists are explaining that they are

still young and want to live their life before setting down and starting a family.

What’s Inspirational: Simple camera angles, looks like its filmed within a day and quickly.

Video 17

Name of Video: Black Boys (link https://www.youtube.com/watch?v=Ie64T1D51-8)

Artist: BashyGenre: GrimeType of Video: Conceptual ThemoticPurpose of Music Video: To stand up for the black

community and be proud of being blackWhat’s Inspirational: The effect blur the

background and focus on the artist to support him.

Video 18

Name of Video: Rolex Sweep (link https://www.youtube.com/watch?v=tnar90VEwe4)

Artist: SkeptaGenre:Type of Video: PerformancePurpose of Music Video: To show a new

dance moveWhat’s Inspirational: All natural i.e. Lighting

Video 19

Name of Video: 21 Seconds (link https://www.youtube.com/watch?v=g7VhofoV3qs)

Artist: So Solid CrewGenre: GarageType of Video: PerformancePurpose of Music Video: To stand out from other

artists at the time.What’s Inspirational: The song was performed

around the crowed then the effects were added e.g. Lightning etc.

Video 20

Name of Video: Feed Em To The LionsArtist: Solo 45Genre: ElectronicType of Video: PerformancePurpose of Music Video: The video is based

of the song which was first performed on stage (highlights seen in video)

What’s Inspirational: The overlay of the lions to link with the song

Video 21

Name of Video: Next Hype (link https://youtu.be/OZ6G7qwjom4?t=1m57s)

Artist: Tempa TGenre: Grime ElectronicType of Video: Comedy NarrativePurpose of Music Video: At the time this style

was rarely seen within the grime industry as it is a powerful song

What’s Inspirational: The strong use of a fisheye lens. Different keys of lighting (Dark = more serious, light = more comical)

Video 22

Name of Video: Wearing My Rolex (link https://www.youtube.com/watch?v=Bxjdg_D5YQY)

Artist: WileyGenre: Electric/GrimeType of Video: Conceptual SymbolicPurpose of Music Video: This type of song steps

out of Wiley zone (usually grime artist) and into a new genre.

What’s Inspirational: Even without the artist, the song is able to reach the target

Video 23

Name of Video: Good Time (link https://www.youtube.com/watch?v=dEGnYyKib9E)

Artist: Roll DeepGenre: Hip Hop/RapType of Video: Conceptual ThematicPurpose of Music Video: To have a good time and

live life to the fullest.What’s Inspirational: Bright lights, mise-en-scene

and the fast editing helps with the party atmosphere.

Video 24

Name of Video: We Made It (link https://www.youtube.com/watch?v=YYxzRYMrcVc)

Artist: Busta Rhymes ft Linkin ParkGenre: Rock and RapType of Video: PerformancePurpose of Music Video: Survival of the fittest and how the

artists have survived for years being ‘top dogs’ in the industry.

What’s Inspirational: How conventions of both genres are used effectively to come together and make the video effective and flow. Engages into the camera constantly to give the effect they are performing to you

Video 25

Name of Video: The Removal (Link https://youtu.be/tgfibnBFrMk?t=14s)

Artist: CashtasticGenre: RapType of Video: Narrative AmplificationPurpose of Music Video: This video is about the current

situation the artist is facing (being deported), as there is not much to the video the artist wants you to listen to the lyrics more as it tells his story.

What’s Inspirational: Not much to the video but gives of a strong message, this is backed up by the black and white filter used to give a deep and dark emotion to the video

Video 26

Name of Video: Overload (Link https://www.youtube.com/watch?v=a24FlgXp1LI)

Artist: Dot RottenGenre: RapType of Video: Conceptual SymbolicPurpose of Music Video: This video may have many purposes as there are

lots of things going on, I feel the purpose is about life as there images and videos of stuff people will undergo in life such as partys. Also there are images from the past such as riots and people wanting justice.

What’s Inspirational: Depending on the tempo the editing changes, during the chorus the song is very calm and relaxing, as the verse comes in the tempo increases and so does the editing. Also many effects are used throughout the video. The chorus says “ I just wanna leave” which can mean wanting to be free as the video shows the artist in open spaces.

Video 27.

Name of Video: London City Part 2 (link https://www.youtube.com/watch?v=sMI8efVEYeM)

Artist: DevlinGenre: Rap/GrimeType of Video: Performance as he performs to the camera and

only the camera.Purpose of Music Video: The music video along with the lyrics is

to show appreciation for the city as it is where Devlin started his career.

What’s Inspirational: This type of song in unique as it done on a green screen meaning the artist performs and the background is added in. This allows the editor to be more creative with the backgrounds and makes it easier than going out and filming as people may interrupt

Video 28.

Name of Video: MOSH (Link https://www.youtube.com/watch?v=Ox0Q4YIdnGI)

Artist: EminemGenre: RapType of Video: Narrative Illustration.Purpose of Music Video: This video is a

disagreement to the governments decision and challenges them.

What’s Inspirational: The music video is all animated which is rarely seen

Video 29.

Name of Video: Crossroads (link https://youtu.be/VMYAEHE2GrM?t=54s)

Artist: Bone Thugs N HarmonyGenre: RapType of Video: Conceptual SymbolicPurpose of Music Video: That no one can escape death

and meeting those who die again at the ‘crossroads’ and also a tribute to Eazy-E

What’s Inspirational: The location and costumes able to back the point of death. As the song ends the lighting changes to end on a positive mood that one day we will meet our lost ones

Video 30

Most videos are based on a narrative (usually the artists history)

Low budget videos can compete with mainstream high budget videos.

Not all videos need amazing effects, it also depends on the artist and the meaning of the song

Conclusion